Tourism is one of the world’s fastest growing industries. Graduates of Travel & Tourism work in their own country and the world. They are employed at travel agencies, airlines, cruise lines, & as ground operators, tour wholesalers. They make air reservations, book tours, calculate fares, issue airline tickets, give professional advice to travelers about sightseeing, sports, eatables & drinks, recommend best buys in the area, provide knowledgeable about health, customs & immigration requirements of a country, foreign exchange & identify languages & social norms. Tourism is an industry that will enable students to learn about and interact with people from a wide variety of cultures and lifestyles throughout the globe. A great advantage to this industry is that it uses the same standards all over the world. Abundant job opportunities exist in public sector and private sector enterprises. English is language of tourism & openness to outside world. Ability to speak & write English effectively has become an essential skill in travel and tourism.

1. Hello Friends

2. English as Language of
Travel and Tourism:
Core Skills
Dr. Vandana Pathak
Asso. Prof. & Head, Dept. of
English,
L.A.D. & Smt.R.P. College for
Women,
Nagpur-10.
Dr. Urmila Dabir
Principal, and Head,
Dept. of English,
Rajkumar Kewalramani
Kanya Mahavidyalaya,
Nagpur.

4. Introduction
• Tourism -One of the world’s fastest growing industries.
• Tourism is “a stay of one or more nights away from home
for holidays, visits to friends or relatives, business
conferences or any other purpose, except such things as
boarding, education, or semi-permanent employment.”
• Tourism industry -service providers- travel agents, tour
operators, transport operators, guides, hoteliers,
guesthouse owners, entertainment organizers, shop
owners, government departments, immigration and
customs services, trainers, and academicians.
• Brings about benefits to economy, generation of income,
expansion of employment opportunities, mobilization of
foreign exchange, social integration, cultural
transformation & development of commerce.

5. Intro-contd.
• People travel for many
reasons now-a-days.
These include-
• Recreation Travel-
Holidays
• Adventure and Sports
Tourism-Trekking,
Mountaineering, etc.
• Cultural Tourism-Goa
Carnival, Khajuraho
Festival,
• Health Tourism-Kerala,
Spas,
• Conference

6. Career Opportunities
• Graduates of Travel & Tourism
work in their own country and
the world.
• Employed at travel agencies,
airlines, cruise lines, & as
ground operators ,tour
wholesalers. Make air
reservations, book tours,
calculate fares, issue airline
tickets
• Give professional advice to
travelers about sightseeing,
sports, eatables & drinks,
recommend best buys in the
area.
• Knowledgeable about health,
customs & immigration
requirements of a country,
foreign exchange & identify
languages & social norms..
Tourism is an industry that
will enable students to learn
about and interact with
people from a wide variety of
cultures and lifestyles
throughout the globe. A
great advantage to this
industry is that it uses the
same standards all over the
world.

7. For Whom???
• Professionally qualified persons having good
knowledge of history, geography of the country, its
culture, customs ,tourist sites, having language
proficiency and good communication skills will
certainly find a career in tourism and travel both
exciting and rewarding.
• Systematic efforts for tourism promotion with the
initiative of the government.
• Abundant job opportunities in public sector +private
sector enterprises.

8. English in Travel and Tourism
• English Language is accepted globally as
language for communication.
• English is language of tourism & openness to
outside world.
• Ability to speak & write English effectively has
become an essential skill in workplace.
• Basic proficiency in English & competence
established through exams or its
equivalence- for abroad-British Council ,
Pitman/City & Guilds, LCCI - English for
Business, RSA (OCR), IELTS 5.5,
Confirmation by college of equivalent
standard in use of English.

9. Oral and Listening Skills

10. Communication involved in travel
& tourism industry
• Business Communication- English serves a variety of
functions in tourism. For example,
• Interpersonal communication skills including,
handling telephone inquiries- special listening skills
are necessary in understanding accents, tones,
intonations, modulations of voice, etc. Telephone
operators & front desk managers need to be trained
specially to receive calls and tourist guides for
interface- care has to be taken in specifying travel
destinations, modes of transport, tourist attractions, &
modes of currency, etc., examining destination
guides, making on-line-ticketing, & on-line-hotel
reservations, composing appropriate & accurate e-
mail messages & faxes, dealing with tourists &co-
workers in various situations, common requisite for
all.

11. Writing Skills…

12. Special Writing Skills
• Drafting of travel brochure as the brochures are the
mirrors of the organization & reveal its nature.
• A definite set of words has to be used for drafting it;
all these activities are carried out in English.
• Grammatical correctness of language is immaterial
as long as the objective of the communication is
accomplished (in oral but not in written
communication),
• The vocabulary should be simple but graphic, visual,
picturesque. The people in the industry, should be
able to evoke mental images of the scenic spots.
• A thoroughly professional attitude blended with
warmth and courtesy is the prerequisite qualification
in this industry.

13. Students need to understand and
use …
• Use written English competently, accurately and
appropriately in a variety of business communication
scenarios.
• Present a variety of data unambiguously in both
written and graphical form, bearing in mind the
fundamental importance of neatness, clarity and
accuracy.
• Understand the principles of business
communication, & be able to use the most suitable
medium in given situations.

14. Students need to understand and
use …
• Appreciate what are the most common
barriers to successful communication and
how they can be overcome.
• Draft all the usual forms of business
correspondence from given data.
• Understand and appreciate current
developments in communications technology
and the effect that they have on business.

15. Various Skills
• Written English:
• Accurate spelling and
punctuation.
• Range of vocabulary,
correctly used
• Paragraphing
• Appropriateness of tone.
• Neatness
• Correspondence:
• Letters, memos,
advertisements, Addresses,
headings, salutations
• Clarity in describing any
situation
• Clarity in stating requests,
opinions, etc.
• •Common abbreviations,
Presentation

16. Various skills-Contd.
• Principles of
Communication:
• Structures within an
organization
• Purpose of communication
• Appropriate channels
• Spoken and written
• Barriers and how to
overcome them
• Technical terms
• Presentation of self
• Communication
Technology:
• Computers and associated
technology
• Use of satellites
• Telephones, pagers,
networks
• Awareness of its effect on
business
• Applications of technology

17. Various Skills
• Graphs:
• Line graphs,
histograms, pie charts
• Neatness and accuracy
• Clear labeling
• Use of colour
• Identifying trends from
data
• Consideration has to be
given to characteristics
of tourist, traveler, travel
services, modes of
transport &transport
terminals available,
characteristics of both
generating country &
receiving countries.

18. Skills for Key Sectors of the
Travel and Tourism Industry
• Candidates must be able to:
• Identify important customer relations skills (eg.
establishing rapport – providing good service –
dealing with complaints, patience and right spirit) and
demonstrate the impact that they have on customers.
• Demonstrate how communication skills such as
conveying information clearly in speech and writing,
and listening carefully, contribute to the successful
operation of a tourism business or organization.
• Demonstrate the value of personal qualities such as
honesty, reliability, initiative, enthusiasm, and
confidence in service industry employees.

19. Skills for Key Sectors of the
Travel and Tourism Industry
• Identify and show the importance of information skills
used by tourism industry employees (eg. product
knowledge – awareness of sources of information –
storing and retrieving information – IT capability).
• Understand and demonstrate the need for and
benefits of good teamwork in a tourism workplace.
• Explain the relevance of these skills to a specific
workplace – either a hotel or a travel agency or a
tourist attraction.

20. Syllabus
• English in travel and
tourism- course
designers &developers
of teaching &learning
materials should
provide more
specifically focused
English courses to
these learners.
• Students to work on
practical language using
authentic materials and
situations,
• A topic-based syllabus
• Emphasis on
communicative skills &
specialist vocabulary
• Topics should include:
hotels, air travel,
cruises, travel agencies,
tour operation, types of
holiday, the
organization & structure
of tourism, guiding, and
future developments in
tourism. Study visits
(eg. to a top Mumbai
hotel) & interactions
with speakers working
in tourism to be
arranged.

21. Evaluation
• Knowledge- Historical, Geographical, Cultural,
Tourism Industry and Commercial,
• Testing through mock projects,
• Continuous and comprehensive, not only the end of
the year exam,
• Assignments based on the projects- booking tickets,
reservations-accommodation, conveyance, through
applications, on-line, telephonically,
• Interactions with tourists-live and observed,
• Practical work- in all sectors associated with the
industry,
• Weightage to be given to internee training,

22. Skill Evaluation-
• Communication Skills,
• E-skills-technology and its use
• Team work skills,
• Commercial Skills,
• Knowledge Skills,
• Assigning a group of tourists and letting the
examinee do everything-right from tour booking,
reservations-travel, lodging, conveyance, guides,etc.
• Exams to be conducted in the set ups where the
recruits will actually wok in real life situations.

23. Latest Developments
• Rapid Changes
• Agro Tourism
• Forest Tourism
• Medicine Tourism
• Eco Tourism
• Require more knowledge and advanced
proficiency

24. Let us contribute to make this
industry stronger, viable ….

25. Now is the time to say
THANK YOU…
• For your patience,
smiles
varied expressions
&