About culture tourism

1. What is Cultural Tourism?
Cultural tourism is a type of
tourism that allows the tourist to
participate in local cultural
activities, like festivals and
rituals. As a result, the tourist can
enjoy a genuine cultural exchange
with the locals.

2. It also enables local communities to
accept their culture as cultural tourism
is a major driver for growth. So,
communities go out of their way to
celebrate and promote their culture as
it makes them different from other
communities.

3. Cultural tourism is defined as
the enhancement of interaction
between different cultures. The
travellers can share values on
the same platform through
visiting natural and cultural
resources, historically
preserved places, museums
and other history values.

4. How culture is related to tourism?
Culture is increasingly an important
element of the tourism product,
which also creates distinctiveness in
a crowded global marketplace. At the
same time, tourism provides an
important means of enhancing
culture and creating income which
can support and strengthen cultural
heritage, cultural production and
creativity.

5. Why is culture tourism
important
Culture and tourism have a
mutually beneficial relationship
which can strengthen the
attractiveness and competitiveness
of regions and countries. Culture is
increasingly an important element
of the tourism product, which also
creates distinctiveness in a crowded
global marketplace.

6. At the same time, tourism provides an
important means of enhancing culture
and creating income which can support
and strengthen cultural heritage,
cultural production and creativity.
Creating a strong relationship between
tourism and culture can therefore help
destinations to become more attractive
and competitive as locations to live,
visit, work and invest in

7. Material and non-material culture
Two different forms of culture have been distinguished:
Material and non-material:
Material culture: The material form of culture refers to the
productive forces
and everything necessary to support human life; the non-material
or
spiritual form refers to morality, tradition, and customs.
Non-Material Culture:
The non-material form includes cultural beliefs and values,
attitudes, and perceptions.

8. Material and nonmaterial aspects of culture are linked, and physical
objects often symbolize cultural ideas. A metro pass is a material object,
but it represents a form of nonmaterial culture, namely, capitalism, and
the acceptance of paying for transportation. Clothing, hairstyles, and
jewellery are part of material culture, but the appropriateness of wearing
certain clothing for specific events reflects nonmaterial culture. A school
building belongs to material culture, but the teaching methods and
educational standards are part of education’s nonmaterial culture. These
material and nonmaterial aspects of culture can vary subtly from region
to region. As people travel farther afield, moving from different regions
to entirely different parts of the world, certain material and nonmaterial
aspects of culture become dramatically unfamiliar.

9. Characteristic of Culture
1. Functional: each culture has a function to perform; its purpose is to
provide guidelines for behavior of a group of people
2. A social phenomenon: human beings create culture; culture results
from human interaction and is unique to human society
3. Prescriptive: culture prescribes rules of social behavior
4. Learned: culture is not inherited and/or received by succession; it is
learned from other members of the society
5. Arbitrary: cultural practices and behaviors are subject to judgment.
Certain behaviors are acceptable in one culture and not acceptable
in other cultures.

10. 6. Value laden: culture provides values and tells people what is right and
wrong.
7. Facilitates communication: culture facilitates verbal and nonverbal
communication
8. Adaptive/dynamic: culture is constantly changing to adjust to
new situations and environment; it changes as society changes and
develops.
9. Long term: culture developed thousands of years ago; it was
accumulated by human beings in the course of time and is the sum of
acquired experience and knowledge
10. Satisfies needs: culture helps to satisfy the needs of the members of a
society by offering direction and guidance

11. What is Culture
Culture is that which shapes us; it
shapes our identity and influences
our behavior. Culture is our “way of
being,” more specifically, it refers to
the shared language, beliefs, values,
norms, behaviors, and material
objects that are passed down from
one generation to the next.

12. Cultural Diversity
Definition
Cultural diversity is
about appreciating that
society is made up of
many different groups
with different interests,
skills, talents and
needs. It also means
that you recognize that
people in society can
have differing religious
beliefs.

13. Cultural
Diversity
Four types of
cultural Diversity
• Internal Diversity
• External Diversity
• Organizational
Diversity
• Worldview Diversity

14. Internal Diversity
Internal diversity characteristics are
ones related to situations that a
person is born into. They are things
that a person didn’t choose for
themselves and are impossible for
anyone to change.

15. Internal
Diversity
Here are some examples of internal diversity:
 Race
 Ethnicity
 Age
 National origin
 Cultural identity
 Gender identity
 Physical ability
 Mental ability

16. External
Diversity
In the context of diversity, the term
external is used to describe things that
are related to a person but aren’t
characteristics that a person was born
with. While external diversity can be
heavily influenced by other people and
their surroundings, even forcibly so,
they ultimately are aspects that a
person can change and often do over
time.

17. External
Diversity
Some examples of external diversity include:
Personal interests
Education
Appearance
Citizenship
Religious beliefs
Location
Familial status
Relationship status
Socioeconomic status
Life experiences

18. Organizational Diversity
• Organizational diversity, also called functional
diversity, relates to the differences between people
that are assigned to them by an organization—
essentially, these are the characteristics within a
workplace that distinguish one employee from
another.
• Regardless of your position or the pay you receive,
any form of work that you do may help
solidify your belonging to an organization. Whether
you’re working for a private, nonprofit, public
sector, or governmental organization, and even if
you do volunteer work for free, you are a part of an
organized group. This could be as small as a group
of two or anything higher, as long as it’s more than
one independent person, that constitutes an
organization.

19. Organizational Diversity
Job function
Place of work
Management status
Employment status
Pay type
Seniority
Union affiliation

20. Cultural tourism activities
there are a wide range of activities that can
be classified as cultural tourism. Here are a
few examples:
 Staying with a local family in a homestay
 Having a tour around a village or town
 Learning about local employment, for
example through a tour of a tea plantation
or factory
 Undertaking volunteer work in the local
community
 Taking a course such as cooking, art,
embroidery etc

21.  Visiting a museum
 Visiting a religious building, such as
a Mosque
 Socialising with members of the
local community
 Visiting a local market or shopping
area
 Trying the local food and drink
 Going to a cultural show or
performance
 Visiting historic monuments

22. Positive
impacts of
culture tourism
Cross-Cultural.
It promotes international connections which
can bring more business and cultural
collaborations in the long term. It also
promotes cross-cultural awareness for both
locals and tourists and builds bridges of
understanding between cultures.

23. Positive
impacts of
culture tourism
 preserving the local culture and
heritage.
 strengthening communities.
 Improve quality of life.
 Positive change
 Promote cultural exchange
 Improve understanding of different
communities

24. Negative
impacts
Local traditions that have a rich
cultural heritage are reduced to
wearing costumes and putting on acts
for the tourists in return for money.

25. Negative
impacts
 social change.
 increased crime and gambling, alcoholism.
 changes in family structure and roles.
 problems with the tourist-host relationship
and the destruction of heritage.
 Increased underage drinking.
 Increased smuggling
 Unwanted life style change