Presentation at Tourism Industry and Education Symposium
March 5-7, 2009 in Jyväskylä, Finland
Innovative and Sustainable Products in the Tourism and Hospitality Business
http://www.jamk.fi/english/research/internationalevents/tie2009/mainpage
The lecture on the topic "Destinations" from the Student Learning Guide of the subject Principles of Tourism II for the students of the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus.
This presentation is short description about Hospitality and Tourism management . In easy language and covering every point .Please like or subscribe below and leave comment or suggestion if you like .
Innovative Entrepreneurship springs out of change and brings new value to economic system. Tourism has an inventive world making role in contemporary society through empowerment. This presentation depicts the overview and relationships of entrepreneurship, social entrepreneurship and use-value of tourism in a carefree tone. Interesting examples and significant cases are quoted for further discussion.
The lecture on the topic "Destinations" from the Student Learning Guide of the subject Principles of Tourism II for the students of the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus.
This presentation is short description about Hospitality and Tourism management . In easy language and covering every point .Please like or subscribe below and leave comment or suggestion if you like .
Innovative Entrepreneurship springs out of change and brings new value to economic system. Tourism has an inventive world making role in contemporary society through empowerment. This presentation depicts the overview and relationships of entrepreneurship, social entrepreneurship and use-value of tourism in a carefree tone. Interesting examples and significant cases are quoted for further discussion.
service experience summit shanghai 2014 stefan moritzStefan Moritz
Customer Experience is the next frontier for differentiation, value creation and growth. Everything is more connected and complex than ever. New customer expectations arise and cross boundaries. Service Design combines customer focus and customer centricity will create competitive advantage, loyal satisfied customers and higher profit margins.
Growing existing business with Customer Experience for TelcosStefan Moritz
Short deck introducing a major challenge of the Telco industry: The lost connection with customers and three drivers to move to a people-driven approach in order to unlock innovation and customer value to drive growth of existing business.
10 New Business Models for this Decade (beta)
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2. One-Off Experience Business Model
3. Beyond Advertising Business Model
4. Markets Are Conversations Business Model
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7. Sustainability-Focused Business Model
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Economics of Green Growth & National Innovation StrategiesCambridgeIP Ltd
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Open a file
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https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
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In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
1. Service Design in Planning the Products
of the Tourism and Hospitality Business
Stefan Moritz — TIE Symposium March 2009 — Jyväskylä, Finland
2. Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland http://www.youtube.com/watch?v=bUPjYWE5Tf4
3. Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland http://www.youtube.com/watch?v=bUPjYWE5Tf4
4. Preaching to the converted
(C) Richard Flynn richardflynn.net Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
5. Lets go on a journey.
Stefan Moritz — TIE Symposium March 2009 — Jyväskylä, Finland
6. Tourism & Hospitality have been delivering great service for some time.
Hoshi Ryokan, founded in 717, is the
world’s oldest hotel still in operation
7. Travel, stay &
come back soon
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
8. New way to travel.
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
11. What is your favourite service?
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
CC Flickr.com LoopZilla
12. ?
Service Design in Planning the Products
of the Tourism and Hospitality Business
Stefan Moritz — TIE Symposium March 2009 — Jyväskylä, Finland
13. SERVICES & EXPERIENCES
PRODUCTS
Produced Performed
Material Immaterial
Tangible Intangible
Can be stored Can’t be stored
Usually without client Interaction with client
Consumption after production Consumption = production
Defects in manufacturing Mistakes in behaviour
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
14. Services & experiences ...
1. Are not tangible
2. Are not separable from consumption
3. Cannot be stored
4. Cannot be owned
5. Are complex
6. Quality is difficult to measure
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
15. Tangibility & perception – Hertz Car Rental
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
16. Offering
BUSINESS HUMAN Return on
Return on
VALUE Interest
GOALS GOALS
Investment
Delivery
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
19. Mapping key touch points & total experience
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
20. n
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SD SD SD SD SD SD
Understanding Thinking Generating Filtering Explaining Realising
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
23. New combination of existing methods.
IA DE S E RVICE D ESIG N WORKSHOP, STEFAN MOR ITZ, HEL SI NKI , 0 8.0 4.200 8
http://flickr.com/photos/nanasupergirl/2302540236/sizes/l/
24. Shadowing
Stakeholder Map Inconvenience Analysis
Experience Prototyping
Open Source Storming Personas
Journals Prioritisation Dots Co-creation
Mood Video
Service Blueprinting Wall Mapping
Service Specification
Customer Journey Map
Relationship mapping Journals
Storyboarding Contextual Interview
25. Visioning
(C) Wired Magazine
Stefan Moritz — Design Management Forum — Cologne 2008
26. Visioning
(C) Wired Magazine
Stefan Moritz — Design Management Forum — Cologne 2008
27. Visioning
(C) Wired Magazine
Stefan Moritz — Design Management Forum — Cologne 2008
28. Customer experience journals – Newcastle Airport
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
http://www.airport-technology.com/projects/newcastle/images/5-newcastle-airport.jpg
32. New travellers.
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
33. “80% of companies believe they
deliver a superior customer experience,
but only 8% of their customers agree.”
Bain & Company
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
34. The people formerly known as consumers
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland CC Lynette Webb
35. Paradigm shift
Accelerating Automati- A new
Asia Abundance
Change sation generation
Based on Daniel Pink
Stefan Moritz — Design Management Forum — Cologne 2008
36. Drivers and enablers
Transparency Networks Access Alternatives Expectations
Ebay Tripadvisor Google Threadless Amazon
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
37. New...
ways to find out the truth
•
ways to join forces
•
ways to make a difference
•
ways to seek advise
•
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
38. “If I asked my customers what
they wanted they would have
asked for a faster horse.”
Henry Ford
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
39. New destinations.
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
40. Go + Stay + Return
Enjoy!
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
71. From materialism to
experialism
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
72. What is the value of great customer experience?
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
73. Value
Entertainment Kudos Utility
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
74. The business model we need to understand better:
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland http://flickr.com/photos/thenidefyyoustars/2168616963/sizes/l/
75. People will pay the equivalent of whatever amount generates an
incremental number of units of personal satisfaction.
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
76. “People don’t really care
how much you know until they know
how much you care.” Mike McNight
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
78. Summary
PAY attention to what customers want (they might not even know it)
Fulfil needs in context and on-demand
Design can be the facilitator for new ways of thinking and fuel innovation
We need to create new forms of organisation, management and collaboration
Go beyond the expected and create ways to add new levels of mutual value
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
79. “Imagination is more important
than knowledge.” Albert Einstein
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland
80. A little service for you
Stefan Moritz — TIE Symosium 2009 — Jyväskylä, Finland