The document discusses how the media product uses, develops, and challenges conventions of real music magazines. It follows many conventions such as using a MCU image of an artist on the cover, including a flasher, masthead at the top, and barcode at the bottom. However, it challenges some conventions by using black and white on the cover instead of color and placing the main image under the masthead. The contents page similarly follows conventions like labeling it and using a three-column layout but develops conventions by including two artist images instead of one. The double-page spread also follows conventions in its layout and fonts but develops conventions through its black and white images and pull quotes.