The Kaiser Chiefs album cover and booklet are designed to have an antique, vintage style to match the indie music genre. The cover has a worn, leather texture and details like a border around the text help enhance this old-fashioned aesthetic. Within the booklet, various board game motifs and styles are used as a parody to make the content feel like an adventure and engage audiences visually. Lyrics for all songs on the album are included, along with credits and thank you sections, following a consistent board game theme throughout that aims to expand the band's target demographics.

1. Analysis of CD pack
Kaiser Chiefs – Employment
From the front cover that you get on this CD you sense that the band are trying to give it an
authentic look because of the type of pictured texture with the lumpy black leather texture on it and
the ripped, worn away edges making it look timeworn. The reason the band did this might be
because they want to be different and this is where their music comes in. The band would want to
be different because it’s in indie nature to be unlike any other band, to be unique and for their music
to be exceptional as well. This could be done from their style of clothing choice, their songs or what
happens inside the music video. This band could be classed as an indie band because of the type of
music they produce and how they portray themselves in their music videos. For instance their music
video which was their main song for this album was “I predict a riot”, and if you watched the video
they have based the video in an older time. This then could be linked back to the old fashioned feel
to the cover and also the old fashioned boarder around the writing. The front cover that you get is
very plain and simple but yet effective in the sense that you get the worn texture feel to it to make
the cover look antique. The use of a boarder around the text and the text itself shows a very unique
look to it from the text font and the eye catchy boarder around the text. This is what indie
stereotypes are attracted to because it looks very distinctive and imaginative.
Because the genre of music that The Kaiser chief’screate is indie music the typical thing you would
want to find in this album is moremusic of the same genre happening through the CD’s also spotting
the “special Features sticker on the bottom left corner you might expect bonus features such as
lyrics t songs or even additional bonus tracks. The look of the album you should find quite creative
and at the same time unique because it’s in indie nature to be unique.

2. Then when you look inside the CD you can find the CD and also the inside booklet that goes with it.
This is the back of the booklet which gives you a feel of what is to come in the booklet. I can see
from looking at this that it is still going with the theme of an older fashioned look, the booklet still
looks warn and antique. The words that are written on
the page are that of differenttypography that you might
have found on posters in an older time era. The words
read “new is games, the latest and best”. Then down the
bottom “may be seen at all stationers and fancy
dealers”. If I linked that to the video of “I predict a riot”
and the time era in which it is set I can then make the
link that itwas most likely of the time where people
would have posters of what was happening in a carnival
like a bearded woman etc. Plus how all the words are
shown it gives you an opening for what’sin store. For
instance right at the start of the “I predicta riot” video the main circus presenter opened a tent and
let you into the music video. This booklet is using this idea by letting you in to the world of the Kaiser
Chiefs. Then if you look at the CD it has a completely different feel to the booklet because of all the
vibrant colours on the CD. If you look closely though it is a spinning wheel which represents a game
and this links to the booklet talking about “New is Game”. This shows the audience that what’s in
store could play games with you.

3. As you open the cover the first Object you come across on the left page is “this CD belongs to
…”.This would be a good technique of getting the audience of involved and engaged with the CD,
again having that authentic look to it helps with the theme of an aged Booklet. An anintertextual
reference that fits in well and relates courteously to the Booklet is from Katie Wales which stated
“Genre is… An intertextual concept”, this fundamentally says that The CD booklet is made to look
like something it isn’t, for example in this case the CD booklet is meant to look as if it were a board
game. On the contrasting side you again get a heading that reads “how to play, and exciting new CD
suitable of six million listeners” this has been done quite cunningly to the point that they have tried
to make the CD booklet feel and look just like a game board. With the use of the phrase“for over six
million users” is a cleaver reference to other board games that state on the box “for age 3+”.Bbelow
are the lyrics to each song with the first being “every day I love you less and less”. With this booklet
referencing board games in a parody construction your expectation of this would be because of how
it is set out and knowing that indie music is very unique it gives the impression that you are going on
an adventure with the band.
On the next pages along again it explores repetition using the background as the same board game
as the previous pages. You then find the lyrics all of the songs on their album. This would help the
audience because it shows not only the lyrics but tells the reader that the band have taken time to
portray their lyrics. This is done possibly to show the audience what the songs are about and how
the band is feeling about a particular topic through the text.

4. If you look at the following page you see that
there is an image of some money on a game
board. This shows a representation of the game
monopoly through the use of a parody by having
a Kaiser chief member as the monopoly guy in
the money. This relates back to Gunther Kress’s
theory that stated “Genre is a kind of text that
derives its form from the structure of social
occasion with its characteristic participants and
their purposes”. The reason this band has chosen
to parody monopoly suggests that this is a
technique to try and expand their target market
into a family market as well as the indie genre.
Then linked to that is the next page with the
same game board andthe background but this
time playing cards are on the table with pictures
of each band member, their name and what
instrument they play. This gives the reader an
insight to the band and who they are. From
seeing these board games show up you could
link this to the band trying to get more involve
and expand their music to family audiences or
they might want the audience to feel as if they
are full of games and surprises.

5. On the next page along you can clearly see that they have taken the game snakes and ladders and
use it as their background and on top some little object from various other board games such as
monopoly cards and a dice. Around the image is just saying about whom the management was, who
the songs were mixed by and other studio information about the people who helped them with their
music. Then that is followed by a thank you page on the opposite page with a list of names they are
grateful for their help with the Kaiser chiefs.
Then finally at the back of the whole CD is just the list of songs that will feature in this CD. Also is a
link to their website www.kaiserchiefs.co.uk which helps the group with getting more audiences in
and buying their songs and merchandise.