1. 5. How did you attract/address
your audience?
Photographs, Colours, Fonts, Layout,
Text/Language
2. Question 5
As my primary audience is for people aged between 16-
19 years old, I believe that most will be in higher
education. To make my media product appeal to this
certain age group, I have specifically focused on certain
aspects of my magazine
3. Photographs
In order to make my photographs appeal to my target audience, I focused on both the age and appearances of each of the
models. As a result, I deliberately chose 2 models that were aged between 16-19 years old. I also took the genders of my model
into consideration, using 2 females. As this does not correspond to my media product being aimed towards both males and
females, I deliberately used an individual with stereotypical male characteristics, including short hair and male-like clothing.
Front cover and Double-page spread-
For my main model, I chose a female who resembles stereotypical male characteristics. These include the use of clothing that is
traditionally male-looking and dark in colour, as well as her hair being short.
For this photo shoot, we used a street and took the photographs outside. As a result, no technical lighting was used, which
meant that we relied entirely on natural lighting, which made the images appear to be darker. This was useful as it gave the
pictures a dark and moody impression, which relates to the Rock genre.
Contents page-
With my contents page model having female like characteristics, it is clear that my magazine is not aimed at just one specific
gender. These female characteristics include her having long hair, which is a traditional female quality. Her clothing is very similar
to the main model, wearing a shirt and jeans, which creates a theme within my magazine.
To complete this photo shoot, we used the college facilities, inside of the photography studio. This was a complete contrast to
the final photo shoot of the main model, which was done outside. As a result, I used technical lighting to portray a modern
impression for the audience. I also used a white screen for the background, which visually makes the model stand-out and look
dominant, which is what the Rock music genre is all about.
6. Colours
As the Rock genre is traditionally referred to as being dark and energetic, I used a deliberate mix of dark colours on each of my
final pieces. Black is used very commonly, in the background of my front cover and is the main colour in each of my models
outfits. I adjusted the brightness/contrast of the background on my front cover, to help darken the original image, which was too
bright. With this stereotypical relation to the Rock genre, I believe that it will attract my young, yet mature, audience of Rock
fans. I designed both my front cover and contents page with a very similar colour scheme, using a heavy mix of black, grey, white
and purple. I did this to improve the continuity of my magazine, which helps it to look realistic. I used the colour purple on my
front cover as it looked visually appealing, on the same page as my guitar, which is also purple. This makes the colour scheme
look very planned and organized.
7. Fonts
As I am aiming to attract a relatively young audience, I decided to use modern looking
fonts that would be visually appealing for my young yet mature primary audience of 16-
19 year olds, as well as my secondary audience of 20-25 year olds.
To do this, I accessed Dafont.com and selected 4 modern fonts to use, which were
Animal Silence, Daredevil Regular, Highlander Regular and Origicide Regular. Over time, I
narrowed this down and used just 2 of these fonts on my final media products, being
Highlander Regular and Origicide Regular. I decided to use these 2 specific fonts as they
both link to the Rock genre. The Origicide Regular font is sharp and bold, which helps it
to appear confident. In contrast, the Highlander font is very even and visually attractive,
appearing to be designed in a modern fashion. As a result, it could represent the more
modern side to Rock music, in contrast to older, more classic Rock music.
I used an equal mix of these fonts on my final media products, which are my front cover,
contents page and double-page spread. This has helped to make my final media
products look more professional, as it has a variation of fonts.
8. Layout
I have used a simple layout for each of my 3 final media products, making sure that
each of the essential aspects were applied appropriately. This was determined
through my research and planning, when identifying on which types of layouts were
used For my double-page spread, to attract both males and females aged between
16-19 years old, I have made each element of the page identifiable and easy to find.
For example, to make my title easy to locate, I made sure that this was the biggest
element on the page.
9. Layout- Double-page spreadPull-out quote
Main model
Pull-out quote
Main title
Interview
During my research and planning, I determined on what types of layouts were most commonly used for double-page spreads that
were aimed towards an older teenage (16-19 years) audience. With this, I identified that they are usually simplistic in layout and very
clear to read and understand. To ensure that I followed these conventions, I made sure that my interview was easy to read, by adding
text boxes behind the questions and answers. With this, to make sure that the text could be read easily, I reduced the gradient of the
boxes, which also improves the page visually. To make sure that the title could be easily identified, I made sure that it was the largest
text on the page, reading, ‘The Whovian’ in a text size 130pt. To improve the layout, in order to avoid negative space on the page, I
added 2 pull-out quotes in 2 corners. I made sure that the text was in the font Origicide, which contrasts with the title in the font
Highlander. This visually separates the pull-out quotes from the main title on the page.
10. Layout- Contents pageMain masthead
Main model
Contents column
To appeal to a young, yet mature audience, I
deliberately made sure that the design layout for my
contents page would be simplistic and easy to access.
This is important as it allows the reader to identify on
which parts of the magazine they would like to read.
I placed the main masthead on the top, left-hand
corner of the page, making it easy to find. I also
enhanced it visually, ensuring that the word ‘Slash’
was the largest text on the page, sized at 90pt. The
contents column covers a huge majority of the page,
implying that there is a wide variety of things to read
in the magazine. To make the layout look really
professional, I added labels to each section of the
contents section. The main heading reads, ‘Main
Features’, which I added to help direct the reader.
This helps to make the page look clear and simple for
my primary audience.
11. Layout- Front cover
Price
Main masthead
Model
Barcode
Cover lines
Main
cover line
Strapline
Slogan
To address my audience, I knew that the layout of my
front cover would be essential. As my primary
audience are aged between 16-19 years old, I knew
that from a teenage perspective, it could not be too
in-depth or confusing. I used a simple layout, placing
the main masthead in a traditional place, similar to
where existing Rock magazines such as Kerrang and
Rock Sound place their masthead. I placed the slogan
literally inside of the main masthead, which
challenges the conventions of a traditional layout of a
magazine. This makes my magazine look more unique
and represents the rebellious nature of the Rock
music genre, which will hopefully attract my older,
teenage audience. The model is located in the centre
of the page, being the main aspect of the cover. The
cover lines on the page are used to fill up any
negative space, with each being designed to address
people aged between 16-19 years old.
12. Text/language
The language I have used was designed to sound assertive and
powerful. The quote from the front of my magazine, ‘This is my
year’ creates the impression that the main model is confident and
ambitious, suggesting that the contents of the magazine is
entertaining to read. As a result, the viewer is more likely to
purchase the magazine, just from the impression in which the
language gives.
I have also reflected this on my double-page spread, with the
quote ‘The only goal is to produce good music’. This follows the
conventions of the cover lines on the front cover, which sound
casual, yet mature and confident. This would address both my
primary and secondary audience, as these impressions reflect
these certain age groups.
Another cover line that reflects the language I have used is the
line ‘Nickelback are back’. This use of repetition sounds casual and
very catchy, attracting my young, yet mature audience.
