The document discusses the competitive landscape of the mobile app market, highlighting that by 2015 there will be more mobile phone subscribers than the world's population, with a market worth projected at $25 billion. It emphasizes the importance of user acquisition, engagement, and retention, noting that SMS marketing offers a high engagement rate and can bypass app store competition to drive app installations. Mobiweb, the company mentioned, provides SMS messaging solutions to enhance mobile app promotion and user interaction while ensuring high-quality service and security.

2. TABLEOF CONTENTS
•The Mobile World3
•App Promotion & User Acquisition9
•App Distribution / Conversion11
•User Mobile Verification13
•App Referral15
•User Engagement & Retention17
•User Re-Engagement19
•Technical Overview21
•Features22
•Benefits24
•About MobiWeb25
•Quality26

3. Today’slifeismobile.Literallypeoplespendaconsiderableamountoftheirdaytimeonthewayandusetheirmobilephonesmorethanever.
Byearly2015,therewillbemoremobilephonesubscribersthantheworld'spopulation,whilesmartphonepenetrationisrapidlyincreasinginmanymarketsaroundtheworld.Itisexpectedthatby2015smartphoneuserswilltotalforatleast2billion.
Mobileappsandsmartphonesarethelatesttrendintheindustry,offeringrichfunctionality.ThemobileappmarketisboomingandispredictedthatitwillbeworthUS$25billionby2015.
The Mobile World –Introduction

4. Growingprofitableandloyaluserbasesiscriticaltomobileapplications.However,themobileappmarketisverycompetitive.Thereareover2millionmobileapplicationspublishedinthemajorappstores.Furthermore,25%ofmobileappsaredownloadedjustonceandthenneverusedagain,whileeachuserusesonaveragenomorethan29appspermonth.
Allthesefactsgenerateintensecompetitioninthemobileappmarket.Mobileappsfacedifficultiesgettingnoticedincrowdedappstoresandconvertingdesktopandadtraffictoappinstallations.
SMScanhelpmobileapplicationdevelopers&publishersinapppromotionanddistribution, userconversion,userengagementanduserretention.SMSisawell-established,maturetechnologythatiscompatibleacrossallmobilephones,requiresnodataandiscost- effective.Withanopen-rateof98%itleadsengagementinthemobilechannel.World- renownedandsuccessfulmobileappsalreadyuseSMSforpromotion,distributionanduserengagement.
The Mobile World –Introduction

5. The Mobile World –Facts
•Subscribers carry their mobile phone and use it for everyday activities 24 hours a day, 7 days a week.
•7 billion subscriptions worldwide.
•2 billion smartphone users.
•Mobile app market worth $25 billion.
•2 million mobile apps available.
•25% of mobile apps downloaded and used once.
•Users use no more than 29 mobile apps per month.
•All mobile phones support SMS(smartphones, multimedia and feature phones).
•SMS has an open-rate of 98%, requires no data and is cost effective and ubiquitous.

6. The Mobile World –Mobile App Market Intense Competition
25%
2 Million
Apps
downloaded & used once
Mobile Apps available
29
Mobile Apps used per month
CrowdedApp Stores

7. The Mobile World –SMS
98%
100%
SMS
Open-rate
Of mobile phones support SMS
No data and no notifications requirement, ubiquitous
&
cost effective
96%
Of smartphone users use
SMS

8. The Mobile World –SMS
6 to 8
90%
Higher engagement rates than email
Of SMS is read in 3 minutes
45%
Click through rate of URLs in SMS
$25
Return for brands that spent $1 on SMS

9. SMS–App Promotion & User Acquisition
Appstoresfacilitateover2millionapplications.Competitioninthesecrowdedappstoresisdifficult.Mobileapplicationsdependtoadslinkingtoappstoresandapplandingpagesinordertodriveuserinstallations.
However,percentageofadtrafficoriginatesfromdifferentplatforms(desktop,TV). Theseplatformgapsandhighlycompetitiveappstoresdecreaseconversionratesformobileapplications.
WithSMSmarketingcampaigns,mobileapplicationscanby-passplatformgapsandapp-marketscompetition,providingdirectmobileappdownloadlinksorlinkstotheirappmarketpages.Conversionratesincreasesincetheselinksarestoreddirectlyintheusers’mobilephones,availableforinstantorlateruse.Nodistractions,noconfusion,justdownloadsatthemostrelevanttimepoint.Andit’smeasurablewithURLclicktracking.

10. SMS–App Promotion & User Acquisition
Mobile Application
SMS Campaign
MobiWeb
Mobile Messaging
Platform
Platform Identification Redirect Page
App Download
APP
Join us!!
www.mobileapp/download

11. SMS–App Distribution / Conversion
Formobileapplicationsgettingnoticedamongsomanycompetitorsisharderthanever.Appdistributionanduseracquisitionpresentthebiggestchallenges.
Sendingapotentialusertoanappstoreislikeaskingapotentialcustomertogotoashoppingmallandchooseyourspecificbrand.Onceattheappstore,thereisnocontroloverwhattheconsumerwilleventuallychoosetoinstallonhissmartphone. Thisishighlyunpredictable.Onlymobileappadsarenotaffectedbythis.However, mobileappadsefficiencyisseverelylimitedbyitsrequirementoftheuserusinganotherapplicationthatdisplaysmobileads.
Mobileapplicationscaninstantlyreachtheirpotentialuserswithadirectdownloadlink,safelyconvertingadtraffictoactualusers,byusingSMSenabledwebwidgetadsoradlandingpages.

12. SMS–App Distribution / Conversion
Web Widget / Ad Landing Page receives mobile number from user& sends SMS Download Link
MobiWeb
Mobile Messaging
Platform
Platform Identification Redirect Page
App Download
APP
Here is your download link:
www.mobileapp/download

13. SMS–User Mobile Verification
Mobileapplicationsneedtoofferextensivesecuritytotheirusers.Scamandfraudimpactsnegativelyusersanddecreasesuserexperienceandsatisfaction.
WithSMSTwo-FactorAuthentication(2FA)One-TimePIN(OTP),mobileapplicationscanaddamuchneededextralayerofsecurityfortheirusers.
Furthermore,2FAguarantiesvaliduserinputoftheirmobilenumbers,helpinginthegenerationofhighlyrelevantmobilenumberlistsforuserengagement,whileincreasingcustomerexperience,convenienceandsatisfaction.

14. SMS–User Mobile Verification
Mobile Application
sends OTP
MobiWeb
Mobile Messaging
Platform
User inputs OTP to Mobile Application
User Mobile Verified
APP
Your pin code is:
453792

15. SMS–App Referral
Inmarketing,communitiesdominatebrands.Basedonseveralstudies,referralprogramsdoindeedpayoff.Referralmarketingiskeyforsuccessofmobileapplications.
Mobileapplicationscanofferreferralprogramswheretheiruserscaninvitetheirfriendstojoinwithincentives(fortheinviterand/ortheinvitee).Simplyput,personalrecommendationsbetweenfriendsisapowerfultoolthatmobileapplicationscanexpandtheiruserbasewith.
WithSMSdownloadlinksintothemix,mobileapplicationsby-passappmarketcompetitionanddevice/platformfragmentation.

16. SMS–App Referral
Mobile Application User
invites friend to use App
MobiWeb
Mobile Messaging
Platform
Platform Identification Redirect Page
App Download
APP
Hi Mark, I found this great app:
www.mobileapp/download

17. SMS–User Engagement & Retention
Mobileapplicationsuseregularcontentupdates,socialnetworksandpushnotificationstodriveuserengagementandretaintheiruserbase.
Whileallthesemethodsarerecommended,mobileapplicationscurrentlydon’thaveanyfallbackstrategyforthepercentageoftheiruserbasethatchoosesnottoreceivepushnotifications.
SMSisanexcellentengagementandretentionfallbackstrategyformobileapplicationswhenpushnotificationsarenotavailable(duetonodataconnectivityordisabledpushnotifications).

18. SMS–User Engagement & Retention
Mobile Application
Content Update
SMS Campaign
MobiWeb
Mobile Messaging
Platform
Custom URL Scheme
App Launch
APP
Have you checked our latest
Features?
www.mobileapp/newfeatures

19. SMS–User Re-Engagement
Inaperfectworlduserretentionshouldbe100%.However,mobileapplicationsfacelowuserretentionlevels.Researchshowsthattheaverageretentionlevelis14%. Thatmeansthatonly1in7userscontinueusingamobileappafterdayone.Therestusersabandonthemobileapp.
Withsuchlowretentionlevelsmobileapplicationsshouldhaveare-engagementstrategy.Emailisstraightforward,butitsopen-rateisonly22%.SMSisagreatchannelforre-engagingusers,boastinganopen-rateof98%.

20. SMS–User Re-Engagement
Mobile Application
Re-Engagement Offer
SMS Campaign
MobiWeb
Mobile Messaging
Platform
Platform Identification Redirect Page
App Re-Install
APP
Come back and get a free month:
www.mobileapp/freemonth

21. SMS –Technical Overview
Mobile Applications
Enterprise Cloud Messaging
Platform
Mobile Network
Operators
SMPP / HTTPS APIs
SS7 / Direct Connections
Secured Virtual Private Network (VPN)
Secured Virtual Private Network (VPN)
GSM / CDMA / Satellite
Smartphone Users

22. SMS –Features
-98% SMS Open-Rate
-No Data Connection or Push Notifications required
-96% of Smartphone Users use SMS
-6 to 8 higher engagement rates than Email
-Up to 45% Click Through Rate (measurable with URL click tracking)
-Worldwide Coverage
-Simplified Global Messaging through one interface
-100% Supported, Established, Cost Effective & Ubiquitous Technology

23. SMS –Features
-High Performance (2000 SMS per sec)
-High Availability (99%)
-Enhanced Security (VPN / up to 1024bit AES Encryption)
-24/7 Enterprise Support through SLAs
-Minimal Foot Print in IT Infrastructure
(No programming libraries required)
-Easy Integration (HTTP APIs)

24. SMS–Benefits
•Increased traffic conversion to app installations
•By-pass app store competition & platform traffic fragmentation
•Increased user acquisition
•Increased referral programs performance
•Increased user engagement & retention
•Minimized app abandonment
•Increased user re-activation
•High availability anywhere, anytime and without internet.
•Increased security

25. About MobiWeb
Sinceitsestablishmentin1999,MobiWebisprovidingglobalSMSMessagingforB2B,B2CandC2Cmobileinteraction.
MobiWebhasestablishedmultipledirectconnectionswithmobileoperatorsaroundtheglobe.ThismakesMobiWebtheidealpartnerforcompaniesthatdemandhighqualitySMSmessagingservices,meetingthemostdemandingenterpriserequirements.
MobiWebactivelyparticipatesinthedevelopmentofthemobileecosystemasaGSMAassociatememberandaMobileMarketingAssociation(MMA)member.
Usingdirectconnectionstotelecommunicationcarriersandoperatorsinthelargestclouddatacentersspanningacrosstheglobe,MobiWebprovideshighqualitytelecommunicationsolutionstomorethan2350enterprises.

26. Quality
Unrivalled Quality
High Performance
SLAs
Enhanced Security
Easy Integration
99% Availability
Worldwide Reach
•Worldwidereach,covering96%oftheworld
•HighperformanceSMSmessagingprocessing
•StrictServiceLevelAgreements
•99%serviceavailabilitywithfallbackability–
RedundantInfrastructure
•Enhancedsecurity
•Easyintegrationwithminimalfootprint

27. Copyright © 1999 -2014 MobiWeb-All Rights Reserved.