In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. For example, 67% of Australian consumers left a brand because of slow mobile app load time. In this presentation, Jonathan Lindo, CA Technologies VP of Enterprise Mobility, global expert on software best practices and mobility strategy, shows how you can: • Accelerate your speed-to-market, gain complete visibility and deliver value to your business with DevOps for Mobile. • Proactively resolve problems with your mobile applications. • Deliver a 5-star application experience to your mobile users. Get a trial of CA Mobile App Analytics (CA MAA) here: http://cainc.to/MY96fo

1. Thriving in the Mobile App Economy:
Mobility Market Overview & Strategy
Jonathan Lindo
VP, Enterprise Mobility
CA Technologies
April 15, 2015

2. 2 © 2015 CA. ALL RIGHTS RESERVED.
Agenda
EXPLOSION OF THE MOBILE APP ECONOMY
KEY CHALLENGES TO WINNING IN THE MOBILE APP ECONOMY
THRIVE IN THE MOBILE APP ECONOMY
Q&A, NEXT STEPS
1
2
3
4

3. 3 © 2015 CA. ALL RIGHTS RESERVED.
Explosion of the Mobile App Economy
Sources: http://en.wikipedia.org/wiki/App_Store_(iOS) http://en.wikipedia.org/wiki/Google_Play InformIT The-Fight-for-The-Mobile-App-Market-Android-vs-iOS Jun 2014
IN TOTAL APP SALES 2015
$100B BY YEAR 2020
$30B+
APP DOWNLOADS
(IOS & ANDROID)
150B+
APPS AVAILABLE
(IOS & ANDROID)
2.6M+
7,500
116,000
400,000
880,000
1,400,000
2,000,000
2,600,000
0
20,000,000,000
40,000,000,000
60,000,000,000
80,000,000,000
100,000,000,000
120,000,000,000
140,000,000,000
160,000,000,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2008 2009 2010 2011 2012 2013 2014
iOS+Android Apps iOS+Android Downloads

4. 4 © 2015 CA. ALL RIGHTS RESERVED.
Mobile World Congress 2015
Gartner 2015 - http://www.gartner.com//it/content/2983400/2983419
Wearables LTE + SDNs Complexity
500M+ Wearables will
ship worldwide by 2020
Network speed and
proliferation accelerating
faster than expected
Increasing number of
devices, platforms, OSs
are driving costs
Application Economy Driving
Success & Failure for Enterprises

5. 5 © 2015 CA. ALL RIGHTS RESERVED.
The Keys to Winning in the Mobile App Economy
67%
…of Australians unwilling
to wait for slow app load-
times
50%
Rank ‘ease-of-use’ as the
Top Driver for app
adoption or purchase
38%
…of Australians are
frustrated by app security
issues
Sources: Statista, Akamai
Speed Simplicity Security
Zogby Report: What is important to Australians?

6. 6 © 2015 CA. ALL RIGHTS RESERVED.
Mobile
Infrastructure
visibility
Delivering the
right value to
your Users
Understand &
improve user
experience
Primary Challenges for Mobile App Providers
The Keys to Winning in the Mobile App Economy

7. 7 © 2015 CA. ALL RIGHTS RESERVED.
What is End-User Experience?
Beyond just look & feel of your apps..
APP PERFORMANCE
CRASHES AND ISSUE RESOLUTION
TRANSACTION RESPONSE TIME
VALUE DELIVERED BY YOUR MOBILE APP

8. 8 © 2015 CA. ALL RIGHTS RESERVED.
DevOps for Mobile
Success requires Collaboration from Stakeholders
Developer Insight Operations Analytics Business Intelligence
 Capture app crashes,
identify root causes
 Prioritize issues by understanding
impact on UX & revenue
 See device usage metrics –
CPU, memory, frame rate
 Code-level visibility into issues
with stack traces, activity logs
 View app performance by
version, carrier, geo, OS, network
 Real-time alerts on threshold
violations impacting SLAs, UX
 Prioritize alerts based on impact
to business, revenue
 Gain end-to-end visibility into
the mobile infrastructure
 Gain visibility into performance
of key business services
 Improve work flows in the app
 Segment & analyze usage data by
app version, carrier, location, OS
 Make data-driven decisions
affecting OpEx and CapEx

9. 9 © 2015 CA. ALL RIGHTS RESERVED.
End-to-End Mobile Infrastructure Visibility
End-to-end view of business transactions from ‘mobile to mainframe’

10. 10 © 2015 CA. ALL RIGHTS RESERVED.
DevOps for Mobile: Delivering the Right Value
Dev & Test Production & Support Business Analysis
Enabling ‘CONTINUOUS DELIVERY’ for your
Mobile App Lifecycle

11. 11 © 2015 CA. ALL RIGHTS RESERVED.
Tracking & Understanding User Experience
Deeper visibility = better app health & performance

12. 12 © 2015 CA. ALL RIGHTS RESERVED.
Be Flexible in your Deployment…
Cloud-based SaaS
offering
On-premise
behind the
corporate firewall
Consider Data Portability & Access

13. 13 © 2015 CA. ALL RIGHTS RESERVED.
Two types of End Users
Consumer User
 File a claim
 Pay a bill
 Make a purchase
Business User
 Point of sale
 Service a customer
 Provision a new service

14. 14 © 2015 CA. ALL RIGHTS RESERVED.
Case Study: A Large Wireless Provider
Challenge: iPads in Retail Stores driving Revenue, Failing in the Dark
SOLUTION & RESULTS
 Top-10 wireless provider
Over 100M+ subscribers
 2,000+ stores with
POS mobile apps
driving revenue
 Ensure mobile app
performance for business-
critical and end-user apps
 Unresponsive POS mobile
app hurting device sales
and service upgrades
 “How can I know what
users are seeing? App
works fine here in my Dev”
 Lack of visibility into
performance of key
business services
 Deployed CA MAA in
conjunction w/existing
investments in APM
 Deep visibility into network
performance
 Crash reporting and user
activity at crash time
 App business transactions
and usage by geo, device
CHALLENGES FACEDSITUATION

15. 15 © 2015 CA. ALL RIGHTS RESERVED.
Case Study: A Multi-National Bank
Challenge: User Retention is low, Are Users getting Value?
SOLUTION & RESULTS
 Top-20 global bank with
over 100M customers
 Goal to become the bank of
choice for digital customers
 Key partnership to support
mobile payments for
consumers
 Over 2 million mobile
banking customers
 Partial view with Google
Analytics “I know
something is wrong. But I
can’t tell where the
problem is.”
 Lack of visibility into
business metrics such as
user retention
 No insight into crash and
performance metrics
 Wrapped CA MAA on top of
Android app for quick
proof, then integrated MAA
SDK
 Captured metrics from user
retention to stack traces
 Gained end-to-end
transaction visibility from
mobile to mainframe
CHALLENGES FACEDSITUATION

16. CA Mobile App Analytics
Broad, Deep Visibility Into Your Mobile Infrastructure

17. Actionable Analytics
By App, Region, Carrier, Device Or Users

18. Complete End-to-End Mobile Infrastructure View
Mobile App Topology View With APM 9.7
Development Prototype, actual implementation may differ

19. APM 9.7 with Mobility Integration
APM 9.7 Transaction Traces with Mobile Data
Development Prototype, actual implementation may differ

20. Monitor Mobile Business Transactions

21. Identify Mobile App Hotspots
Performance, Usage, Test Coverage, Issues

22. Visualize Mobile User Actions
Monitor Device Performance

23. Mobile Device Visibility
Gestures, API Requests, App Performance

24. Analyze Automated Test Coverage
Generate New Automated Tests On-Demand

25. Understand Mobile User Behavior
Capture User Flow Through Your App

26. Measure Effectiveness
Compare versions, regions, devices

27. Mobile User Session Info

28. Mobile User Session Info

29. Mobile User Session Playback

30. 33 © 2015 CA. ALL RIGHTS RESERVED.
How do you Deliver the best Mobile User Experience?
Dev
 How can I know what
end-users are seeing?
 Can I get details on app
crashes that I can use to
fix issues?
 What’s app adoption on
the latest OS (e.g. iOS 8)?
 Can I get code-level
visibility of user
interactions on my app?
 What are device usage
metrics – CPU, memory?
Ops
 How can I isolate my
network or data center
issues?
 Can I get alerts when my
app crashes?
 How can my team
prioritize alerts from
business sense?
 Which backend services
are affecting my app
performance?
 What is app performance
by geo, by OS, by carrier?
Business Analyst
 How are my key business
services performing? Are
they at risk?
 How can I make better
OpEx and CapEx
decisions?
 Which business flows are
popular in my app?
 How can I help my users
get more value?
 Can I track business
transactions (purchases,
retention, usage)?

31. 34 © 2015 CA. ALL RIGHTS RESERVED.
Developer Analytics
 Capture mobile app crashes and identify root causes
 Screen capture issues fix them faster, drive better UX
 Gain code-level visibility into issues with symbolic stack
traces and detailed activity logs
 Prioritize issues by assessing impact on user experience
and revenue
 Analyze errors and network behavior to identify issues
in code or back-end servers
 Capture device usage metrics: CPU, memory, frame
rate
 Tag a user, then understand how the app performed for
that specific user (crash, latency)
For large enterprise Developers, MAA captures app crashes and offers code-level
visibility into root causes. This visibility is critical in providing best end-user experience.

32. 35 © 2015 CA. ALL RIGHTS RESERVED.
Operations Analytics
 Segment app performance by version, carrier, geo, OS,
device
 Get real-time alerts on threshold violations impacting
SLAs, user experience, or revenue; prioritize alerts
 Gain visibility into backend services affecting the app
performance
 Analyze performance of networks and locations to
correlate with app performance
 Isolate and rule out domain, network, data center
issues
 Identify mobile app hotspots: usage, performance,
coverage, issues
For large enterprise Operations team, MAA solution captures performance metrics of
the mobile app infrastructure. These metrics help address issues before they hurt UX.

33. 36 © 2015 CA. ALL RIGHTS RESERVED.
Business Analytics
 Gain visibility into performance of key business services
 Identify popular business flows in the app; capture user
flow through your app
 Insight into mobile app user engagement, activity, and
retention
 Segment & analyze usage data by app version,
carrier/WiFi, location, platform, OS
 Track and report stickiness based on users’ revisits
 Get data to help make better OpEx and CapEx decisions
 Tag a business event (e.g. Gold Customer, shopping cart
> 100 items) and look at impact on the top line
For large enterprise Business Analysts, MAA is an analytics solution that captures usage
and user experience metrics. This metrics help increase top-line revenue.

34. 16 © 2015 CA. ALL RIGHTS RESERVED.
Thank you, Q&A
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