Driving Sales, Engagement & ROI with Rich Media Mobile Messaging - complete with statistics and case studies that will blow your mind.

1. Driving Sales, Engagement & ROI with Rich
Media Mobile messaging
August 9, 11:00 AM PT – 12:00 PM PT
MMA Educational Series Sponsored by:

2. Today’s Agenda
•Why is mobile important for retailers?
•What goals can be achieved through mobile marketing?
•Why should you use MMS and SMS as a core component of
your mobile marketing?
•Charlotte Russe Case Study
•5 key takeaways to achieving better results from your
mobile marketing efforts
Let everyone know you’re joining in on this webinar! #MMAWeb

3. Today’s Speakers
Let everyone know you’re joining in on this webinar! #MMAWeb

4. Questions & Answers
Questions? You can ask them
3 different ways!
-Text WEBINAR + your question to 51515
-Type in the webinar chat box
-Tweet using hashtag: #MMAWeb
Msg & data rates may apply.

5. Meet James Citron,
CEO & Co-founder of Mogreet
3 Fun Facts about James:
-Newlywed who used MMS to invite his guests to his wedding and
created his wedding photo album with photos texted in by guests
-Member of MMA Consumer Best Practices Committee & Mobile
Video Committee
-Sent his 1st text message using an Ericsson R250 in 1997
Get in touch! Text JAMES to 21534
Msg & data charges may apply
Tweet your thoughts using #MMAWeb

6. Meet Paul Hollowell,
Director of Marketing, Charlotte Russe
3 Fun Facts about Paul:
-Has had the same mobile number since his first mobile phone
(even after living in 5 different area codes!)
-Texts over 50 times a day, but comes no where near using 250
minutes of calls a month
-Started working as a Holiday season sales associate at Macy’s,
and has been in retail ever since

7. Retailers’ Integrated Marketing Channel Mix
Retail
Marketing
Touch Points
Where do you allocate your marketing budget? Text WEBINAR + your answer to 51515 or tweet #MMAWeb

8. What Retailers Want
In-Store Online Mobile SiteTraffic
Traffic/Sales Traffic/Sales
Brand Engagement
Database Growth Social
Sharing/Buzz
Loyalty Club/CRM App Downloads Cross Promotions
Tweet your thoughts using #MMAWeb

9. Using Mobile Messaging to Drive
Consumers through the Purchase Funnel
ABC Family’s Pretty Little Liars builds brand
awareness and drives tune-ins with Mogreet MMS by
sending weekly call-to-action messages to their
database
Charlotte Russe’s “Mystery Date” campaign used
interactive MMS programming to drive interaction
between fans and brand while driving in-store sales
Jack In The Box’s Jumbo Deal campaign drives
engagement & in-store sales by delivering MMS coupons
to their mobile database
FOX’s GLEE integrates Mogreet’s ‘Social Poster’
feature
in all messages sent to the mobile subscribers to drive
word of mouth advocacy by their most loyal fan base
Bloomingdale’s encourages shoppers to text into to
sign up for their Loyallist Loyalty rewards club to receive
exclusive offers and they can re-message their
subscribers based on promotions and offers.
Text LOYALLIST to 51515
What’s the most important piece? Tweet your to see the campaign!
answer to #MMAWeb Msg & data rates may apply.

10. Mobile Marketing Landscape
“33% of U.S. mobile customers said they preferred
their offers by text message over the mobile web
(21%), apps (11%) and voice mail (8%) ”
Mobile Marketing Tactics
Messaging •98% of U.S. mobile users can receive
(SMS/MMS) Mobile
Messaging (SMS/MMS)
Web
•55% of U.S. mobile users access the
mobile web
•26% of users have downloaded and used
an app 1 time before deleting it
•15% of U.S. mobile users have scanned a
QR code
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

11. SMS/MMS vs Mobile Marketing Channels
Mobile
Elements SMS MMS QR Apps
Web
Audience Reach 98% 98% 51% 51% 51%
Able to feature
No Yes Yes Yes Yes
multimedia
Ave. clickthrough
3% 10% .5% Varies 3.6%
rate (CTR)
Requires a
No No No Yes Yes
download
Need Wi-Fi/data to
Yes No Yes Yes Yes
view rich content
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

12. Why Mobile Messaging?
*Source: The Nielsen Company. 2012; **Source: The Nielsen Company, 2011
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

13. Fundamentals: SMS and MMS Defined
SMS
See MMS Live!
Text GLEE to 94444
Msg & data rates
may apply.
Video, images, audio, 160 characters of text
thousands of text characters – Link to additional content
– Link to social sharing, mobile – ~20% of text reserved for
web, purchase pages legal copy
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

14. Why Multimedia over Plain Text
SMS?
A minute of video is
worth 1.8 million words
Visitors who view product
(Dr. James McQuivey, Omnivideo, Jan.
videos are 2009)
85% more likely to buy
than visitors who do not.
(Internet Retailer, April 2010)
Humans process visuals
60,000 times faster than text
(3M Corporation)
67% of customers value
the quality of a product image
more than the textual descriptions Mobile video messages have
or reviews. 300% more engagement
(MDG Blog, May 2012)
than SMS only campaigns
(Mogreet, 2011)
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

15. Wake Up Question!
What is the most important success marketing
metric for your business?
A1: More social media “likes” and responses
B1: Growing a database of loyal consumers
C1: Brand and consumer engagement
D1: Website and offline traffic and sales
Example:
Let us know what you think and unlock an exclusive Text A1
to 51515
mobile tip! Msg & data rates
• Tweet your answer with #MMAWeb may apply
• Text keyword of your answer to 51515
Msg & data rates may apply.
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

16. 5 Steps of a Successful MMS Campaign
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

17. Ways to Integrate Messaging Campaigns
via Earned, Owned, and Paid Media
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

18. How Charlotte Russe Drives Sales and
Engagement with MMS Marketing
• Why MMS?
• Demographic fit
• High engagement rates =
high ROI
• How MMS fits within the
marketing tool kit
• Tactical implementation
– Promotional strategies
– Store personnel adoption
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

19. Case Study: Strategy & Objectivs
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

20. Case Study: Results
Key Campaign Takeaways
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

21. Get started with your MMS Marketing today!
Here are 5 Things to do and NOT to do:
Tweet your Do’s and Don’ts for mobile
marketing using #MMAWeb

22. Looking Ahead: What’s Next in MMS Marketing
Increased use of video
3 out of 5 consumers will spend at least two minutes
watching a video that educates them about a product they
plan to purchase (Invodo)
360 Mobile Integration
Retailers are adding mobile sharing tools to websites to
drive product sharing, wish lists, in-store and mobile web
traffic and purchase
Multi-channel data integration to drive
sales/re-marketing
Today’s shopper expects consistent experiences across
retail touch points. Integrated data provides customized
programming, driving results (PractialAnalytics)
Text WEBINAR + your questions to 51515 or tweet your thoughts using #MMAWeb

23. Conclusion – Key Takeaways
What is the biggest benefit in
implementing MMS into a company’s
marketing mix?
James Citron
Mogreet
Why should retailers and marketers
start their holiday mobile marketing
strategies today?
Paul Hollowell
Charlotte Russe
Join the twitter discussion using #MMAWeb

24. Q&A
Questions?
You can ask them
3 different ways!
-Type into the webinar chat box
-Text WEBINAR + your question to
51515
-Tweet using hashtag: #MMAWeb

25. Learn More
•Email Mogreet for a copy of our latest white
paper and an archive of this presentation:
webinar@mogreet.com
•Visit us at http://www.Mogreet.com
Sign up for the MMA SmartBrief:
•Learn more at our blog http://blog.mogreet.com www.smartbrief.com/mma
•Download the MMA
whitepaperhttp://www.mmaglobal.com/resources
•Get a Free Analysis of Your Mobile Program:
Email anthony.ward@mogreet.com
•Text MMS to 51515 for an MMS demo
Search for partners or get listed at the
Msg & data rates may apply Mobile Marketing Industry Directory:
www.mobilemarketingindustrydirectory.com

26. Upcoming Events & Programs
• Advertising Week Mobile Summit & Global Expo – New York (Oct 2-3)
• The SMARTIES – New York (October 3)
• MMA LATAM Forum - Miami (November 28 – 29)
• MMA Webinar Series (ongoing)
Visit www.mmaglobal.com/events for more details on future events and webinars
Planning for 2012, contact Michael Becker at
northamerica@mmagobal.com to get involved

27. Thank you for participating!