Marketers have a unique opportunity to harness the power of this interactive and personal medium. Brands can now reach consumers anywhere and anytime with a relevant message and track responses in real-time. SMS is a powerful marketing tool which effectively targets audiences who are difficult to reach through traditional media channels.

1. MOBILE MARKETING PRESENTATIONMOBILE MARKETING PRESENTATION
Powered By W.A.S.P (Wireless Application Service Platform)

2. Company OverviewCompany Overview
Market OpportunityMarket Opportunity
Messaging Platform & CampaignsMessaging Platform & Campaigns
Competitive AdvantagesCompetitive Advantages
Mobile MarketingMobile Marketing

3. WASP LLC (“Company” or WASP”) is a market driven technology companyWASP LLC (“Company” or WASP”) is a market driven technology company
operatingoperating in the Mobile Messaging, Video and Commerce market within the Mobile Messaging, Video and Commerce market with
significant application design, development & hosting capabilities. WASPsignificant application design, development & hosting capabilities. WASP
offers a state of the art wireless application service platform that spans aoffers a state of the art wireless application service platform that spans a
wide spectrum of market segments/applications.wide spectrum of market segments/applications.
Company OverviewCompany Overview
The Company has positioned itself to respond quickly to the evolvingThe Company has positioned itself to respond quickly to the evolving
market needs and is able to bring unique and customized services tomarket needs and is able to bring unique and customized services to
market in a short time. WASP was founded with a cutting edge technologymarket in a short time. WASP was founded with a cutting edge technology
team as the foundation backed up by a strong operations, marketing andteam as the foundation backed up by a strong operations, marketing and
sales teamsales team with awith a provenproven track record in the US. WASP has establishedtrack record in the US. WASP has established
carrier partnerships globally to grow exponentially withcarrier partnerships globally to grow exponentially with explosive growth ofexplosive growth of
the mobile market.the mobile market.

4. Market OpportunityMarket Opportunity
Nearly 100% of U.S handsets currently in use support SMS messaging. Due to thatNearly 100% of U.S handsets currently in use support SMS messaging. Due to that
installed base, text messaging is already being used by 233 million subscribersinstalled base, text messaging is already being used by 233 million subscribers
making it a powerful way to interact with the wireless consumer.making it a powerful way to interact with the wireless consumer.
More than 60% of U.S wireless customers have a handset with a WAP 2.0More than 60% of U.S wireless customers have a handset with a WAP 2.0
compatible browser.compatible browser. eMarketereMarketer says mobile ad spending reached $1.5 billion onsays mobile ad spending reached $1.5 billion on
mobile media last year and will grow to $14 billion by 2011.mobile media last year and will grow to $14 billion by 2011.
WASP(WIRELESS
APPLICATION SERVICE
PLATFORM)
WASP(WIRELESS
APPLICATION SERVICE
PLATFORM)
PRINT/TV/RADIO/EMAIL/
VOUCHERS/OTHER
MARKETING
PRINT/TV/RADIO/EMAIL/
VOUCHERS/OTHER
MARKETING
MORE SUBSCRIBERS &
INCREASED DEMAND
MORE SUBSCRIBERS &
INCREASED DEMAND
+

5. SMS U.S Market ForecastSMS U.S Market Forecast
*The response rate for text messaging is 97%
|||||||| SMS Revenues (million $)SMS Revenues (million $) |||||||| SMS Traffic (billion messages)SMS Traffic (billion messages)

6. Consumer andConsumer and
Network ProfileNetwork Profile
* Significant penetration in the
youth and young professionals
Under 18
18 to 24
25 to 34
35 to 44
DoubleDouble
optopt--in usersin users
Age GroupsAge Groups
*Gender split is representative of the general
population demographics
youth and young professionals
market * Consumers Age
35 – 44 are the fastest growing
demographic in the mobile
space today!
Male
Female
35 to 44
45 to 54
Over 55
GenderGender
52%
48%
US Carrier CoverageUS Carrier Coverage

7. Mobile Messaging PlatformMobile Messaging Platform
OverviewOverview
95 MM TARGETED95 MM TARGETED
MOBILE DATA LISTMOBILE DATA LIST
(DOUBLE OPT(DOUBLE OPT--IN )IN )
MOBILE VIDEOMOBILE VIDEO
LIVE/VOD CONTENTLIVE/VOD CONTENT
SMS COUPONSSMS COUPONS
YOUR
CAMPAIGN
GOES
HERE
WAP/WEB SITEWAP/WEB SITE
EXISTING CLIENTEXISTING CLIENT
DATA LISTDATA LIST
WEBWEB
TVTV
RADIORADIO
PRINTPRINT
ADSADS
W.A.S.PW.A.S.P
SMS COUPONSSMS COUPONS
MOBILE ALERTSMOBILE ALERTS
BROADCAST GROUPSBROADCAST GROUPS
VOTING / TRIVIAVOTING / TRIVIA
PREMIUM CAMPAIGNSPREMIUM CAMPAIGNS
HERE
MOBILE COMMERCEMOBILE COMMERCE

8. WASPWASP
CampaignsCampaigns
Mobile VideoMobile Video
Live and On Demand Streaming capabilitiesLive and On Demand Streaming capabilities
Iphone, Android, Blackberry and other smart phonesIphone, Android, Blackberry and other smart phones
Mobile ContentMobile Content
Upload VOD and generate streaming linksUpload VOD and generate streaming links
Push links via SMS or WAP portalPush links via SMS or WAP portal
WAP / WebsiteWAP / Website
Mobile and WEB storefront automatically generated for allMobile and WEB storefront automatically generated for all
merchantsmerchants
Automatic Device Detection to serve the optimized Mobile SiteAutomatic Device Detection to serve the optimized Mobile Site
SMS CouponsSMS Coupons
Weekly coupons can be sent via alerts in subscription format.Weekly coupons can be sent via alerts in subscription format.
For example, $4.99 per month to receive 4 coupons a month for eachFor example, $4.99 per month to receive 4 coupons a month for each
category (shoes, gifts, jewelry, etc)category (shoes, gifts, jewelry, etc)
Mobile AlertsMobile Alerts
Alerts directly to phone (hurricane alerts, football scores, reminders,Alerts directly to phone (hurricane alerts, football scores, reminders,
college shooting, bank balance threshold)college shooting, bank balance threshold)

9. WASP CampaignsWASP Campaigns
Broadcast GroupsBroadcast Groups
Mass message to a subset of users in a single clickMass message to a subset of users in a single click
All groups are self maintained by client, add / modify group users,All groups are self maintained by client, add / modify group users,
upload a set of users into a groupupload a set of users into a group
SMS Voting / TriviaSMS Voting / Trivia
Offer voting campaigns, quizzes, reverse auctioning to clientOffer voting campaigns, quizzes, reverse auctioning to clientOffer voting campaigns, quizzes, reverse auctioning to clientOffer voting campaigns, quizzes, reverse auctioning to client
Can also send results to every subscribed user after voting endsCan also send results to every subscribed user after voting ends
Simple / Premium CampaignsSimple / Premium Campaigns
Sweepstakes and ideal for infomercials.Sweepstakes and ideal for infomercials.
Double OptDouble Opt--in with 3 (HELP, STOP, AGREE) standard keywordsin with 3 (HELP, STOP, AGREE) standard keywords
Pick Winner FunctionalityPick Winner Functionality
Unlimited KeywordsUnlimited Keywords
Broadcasting and NewslettersBroadcasting and Newsletters
Create GroupsCreate Groups
Mobile and Web OptMobile and Web Opt--inin
Error ReportingError Reporting
OptOpt--Out and Response MessagingOut and Response Messaging

10. WASP CampaignsWASP Campaigns
Support Chat & Group ChatSupport Chat & Group Chat
API for 3API for 3rdrd party integrationparty integration
Online Portal for Web to SMS support.Online Portal for Web to SMS support.
Mobile CommerceMobile Commerce
Easy to Use Web/WAP portal for membersEasy to Use Web/WAP portal for membersEasy to Use Web/WAP portal for membersEasy to Use Web/WAP portal for members
Less Shopping Cart AbandonmentLess Shopping Cart Abandonment
Up sell TechnologyUp sell Technology
Increase average orderIncrease average order
White Label Reseller PlatformWhite Label Reseller Platform
Integrated with all popular payment gateways.Integrated with all popular payment gateways.
Micro PaymentMicro Payment
Multiple product and billing optionsMultiple product and billing options
Instant and Intuitive Campaign Set Up.Instant and Intuitive Campaign Set Up.
Carrier Certified Campaign message Flow.Carrier Certified Campaign message Flow.
97% Coverage in U.S.97% Coverage in U.S.
Low barrier to Entry and Excellent ROILow barrier to Entry and Excellent ROI
Billed directly to the cell phone of the user through the carrierBilled directly to the cell phone of the user through the carrier

11. Wasp’s Marketing Reach Includes:Wasp’s Marketing Reach Includes:
95 MM U.S. consumers
250MM+ consumers in Europe & Asia
Double opt-in consumers – assures responsive audience
Prospecting, house file matching and merge optimization
Multi-Channel Reach: Mobile Address, Email Addresses & Postal addresses
Self Reported buying profiles: Targets channel purchasing preferences, category buying patterns,
Mobile MarketingMobile Marketing
Self Reported buying profiles: Targets channel purchasing preferences, category buying patterns,
hobbies/lifestyle interests and membership preferences to create a targeted, point of interest advertising
channel
Demographics – Targets self reported age, income, gender, marital & family status, ethnicity, religion and
more
Opt-outs are updated Daily – New consumers are added weekly
Turn-Key program – We provide set up, generic short-code and full support at one low price per thousand
Users are protected from SPIM – Your offer rides on our opt-in and we adhere to MMA best practices

12. Utilize Mobile Marketing to Drive:Utilize Mobile Marketing to Drive:
Lead Generation
Mobile WAP Site
Coupons
Trivia/ Survey
Website Traffic and Sales
Mobile Purchases
Retail Sales
Text to Call
Mobile MarketingMobile Marketing ––
Recommended StrategyRecommended Strategy
StrategyStrategy
The revenue generating strategies for Company(s) using mobile marketing are :
Promotion of short code on radio spots with no limitation and building a mobile list.
Generate Revenue using Premium SMS campaigns.
Create a new touch point with your customers in a less crowded and more highly responsive
media
Targeted Mobile Data Lists to reach end users directly on their mobile.
Conduct product research, customer surveys, contests/trivia campaigns to increase customer
touch points further enhancing the brand
Trivia/ SurveyText to Call
Mobile Site

13. TrackingTracking
and Reportingand Reporting
Tracking and ReportingTracking and Reporting
Maximize results by using call to action incentives :
Mobile coupons
Limited time offers
Drive sale via web, hand-held device, call center or retail.
Use short-code similar to how a key code is used to track media
performance
Use short-code similar to how a key code is used to track media
performance
Response and conversion rates are based on :
Track number of messages sent to carrier
Track messages received by end user
Track number of click through to WAP site
Track number of end user opt-ins
Track number of end user opt-outs
Track number of “Mobile Commerce” conversions
Track number of “CLICK TO CALL” requests

14. CompetitiveCompetitive
AdvantagesAdvantages
Wide array of services under one intuitive portal.Wide array of services under one intuitive portal.
Capability to quicklyCapability to quickly adapt the specifications for volume customersadapt the specifications for volume customers
or design to specifications via the client/server model.or design to specifications via the client/server model.
Quality, price andQuality, price and featuresfeatures allowallow WASPWASP toto compare very favorablycompare very favorably
withwith thethe competition.competition.withwith thethe competition.competition.
Automatic Invoicing and BillingAutomatic Invoicing and Billing
Commissions payout and Reseller HierarchyCommissions payout and Reseller Hierarchy
API for 3API for 3rdrd party integrationparty integration
Box Clients may write their own custom modules into the portalBox Clients may write their own custom modules into the portal
keeping their data privatekeeping their data private
Unique combination of proven expertise within the managementUnique combination of proven expertise within the management
team.team.

15. Thank YouThank YouThank YouThank You