Mobile giving allows donors to contribute to charitable causes through their mobile phones. There are several types of mobile giving including text-to-give donations, mobile pledges made through apps or websites, mobile messaging, and social giving through platforms like Facebook. Mobile engagement provides nonprofits an opportunity for personal connections with donors at the point of purchase or within social networks. To be successful, nonprofits must launch mobile giving campaigns, assess their effectiveness, and continue improving efforts over time to maximize fundraising through this new channel.
12 Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
2010 Has been nicknamed "The Year of Mobile." Here is a basic overview of what mobile marketing means, the different tools that are accessible to us, some stats on mobile usage and some different examples.
12 Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
2010 Has been nicknamed "The Year of Mobile." Here is a basic overview of what mobile marketing means, the different tools that are accessible to us, some stats on mobile usage and some different examples.
Restaurant and Night Club Mobile App FeaturesJimena Cortes
Short presentation which shows mobile app features of Wizard Media's new mobile apps for bars, restaurants and night clubs that help increase customer loyalty.
By creating a fun mobile apps that restaurants, bars and night clubs can use as marketing tools to get their customers to come back more often, Wizard Media is helping increase revenues for several establishments across the country.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
There is a growing necessity for businesses to adopt mobile strategies as consumers increasingly use mobile apps and mobile sites as the popular default to Internet access.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
Reaching an Engaged Audience in a Multiplatform World with NewsyMediaPost
Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage with the top stories across every platform. A leader in the OTT space and upcoming launches planned on new platforms, Newsy continues to attract a highly engaged (and growing) audience making it a strong option for advertisers looking to reach an 18-54 cross platform audience.
Restaurant and Night Club Mobile App FeaturesJimena Cortes
Short presentation which shows mobile app features of Wizard Media's new mobile apps for bars, restaurants and night clubs that help increase customer loyalty.
By creating a fun mobile apps that restaurants, bars and night clubs can use as marketing tools to get their customers to come back more often, Wizard Media is helping increase revenues for several establishments across the country.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
There is a growing necessity for businesses to adopt mobile strategies as consumers increasingly use mobile apps and mobile sites as the popular default to Internet access.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
Reaching an Engaged Audience in a Multiplatform World with NewsyMediaPost
Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage with the top stories across every platform. A leader in the OTT space and upcoming launches planned on new platforms, Newsy continues to attract a highly engaged (and growing) audience making it a strong option for advertisers looking to reach an 18-54 cross platform audience.
Pada tugas DDP MIPA T.A 2014/2015 dapat memilih KD yang ada pada kurikulum K-13 sebagai berikut. Cantumkan nomor KD yang telah dipilih, pada kolom KD yang ada pada tabel identifikasi.
Agile Collaboration in a Virtual World: Harnessing Social Media, Web 2.0 and ...Wrike
Andrew Filev, Cornelius Fichtner and Elizabeth Harrin, members of PMI New Media Council, share practical tips for making virtual collaboration easy and efficient.
Transmedia Storytelling: Connected and personalized Robert Pratten
This presentation argues that characters are the glue that allows audiences to connect with the story across platforms. Using our pervasive entertainment platform, Conducttr, audience activity allows behavioral segmentation to provide audience with personalized experiences.
Not only does personalized experience create engagement, it also creates discussion because audience segments discussion and compare their experiences.
Samiya Hethcock's Javita Weight Loss TestimonialIntello
Wife, mom and student describes her journey on baby weight gain and the amazing weight loss motivation she received from drinking Javita Burn+Control weight loss Coffee.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
eMarketing Techniques Conference_Mobile Marketing ShowCorporate College
Gene Groys President of StaffKnex, discusses the power or Mobile Marketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Mobile devices and mobile consumer behavior. How to reach your customers using a strategic mobile marketing plan that includes, text messaging, QR codes, email, and mobile websites.
CUnet Mobile Marketing Strategist Akeel Haider reviews the current state of mobile marketing and how colleges and universities can use these tools to generate leads.
2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile
Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper, CEO/President, Mobile Zoom
David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)
Cell Tiger is a mobile marketing and SMS marketing company with a robust enterprise mobile marketing software that allows you to create SMS campaigns, Mobile Apps, Mobile Web Sites, QR Codes and more. White Label Mobile Marketing Reseller licenses and Mobile Marketing Reseller licenses available
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Similar to McCormick Mobile Media - Mobile Giving (20)
4. 292M cell phones in US & 97% can
send & receive SMS Text
93% household penetration
24% of households are wireless
Cell phone penetration has surpassed
Cable TV, web access and home PCs
Mobile Stats
CTIA 2009-10
5. As of June 2012, mobile
phones have a 101% market
penetration in the USA.
12. 95% of new mobile phone sales have web
browsers and 70 million U.S. customers use
them regularly.
2.27 trillion text messages sent in 2012
(173 billion in 2010; 7.2 billion 2005)
Data downloads up 89% in 2011 (435 MB/month)
Mobile Stats
CTIA 2009-10, 2012
14. Mobile Marketing Industry Info:
Mobile Marketing Association
Common Short Code (Vanity Short Code)
Keyword / Short Code combination
(Text SPA to 58124)
Regular SMS vs Premium SMS
15. 96% of Text Messages are read within
5 minutes & acted upon in 15 minutes
Businesses typically see 5-20%
response rates (Verizon ‘09, eMarketer ‘10)
30% of adults would like to receive
coupons on their phone (Forrester ‘08)
Mobile Stats
19. People are tethered to their cell phone
Cell phone is part of our identity – ring tones,
social media, apps
Device that across racial barriers
38% say their phone is more important than
their wallet (Pew 2009)
Mobile is ubiquitous
Advantages
& Benefits
20. But what it really means …
You can develop effective
Push / Pull campaigns, use
behavioral marketing &
enable traditional media
Shift from impressions to
personal engagement.
21. It also means,
there is a shift from
impressions to personal
engagement
Advantages
& Benefits
22. It also means,
your ad message
can be added to
social circles and
at the point of
purchase.
Advantages
& Benefits
24. Mobile
Engagement
e-commerce
Apps & Mobile
Web
Mobile ads & Mobile ad
networks
SMS Text Messaging Reach
1,000,000 people:
970,000 can text
300,000 use mobile web
129,000 Android
78,000 iPhone
38. Monetize the Message!
Critical mass of consumers – media, events,
social media, etc.
Clearly communicate that EVERYONE needs
to participate, i.e. Group Effort
2013 – Dip your toe in! You need to launch,
assess, re-launch. Don’t give up.
Tips & Strategy