Keynote session at the 2012 Digital Leap conference in Toronto. The session discusses the convergence of Social Media and Peer-to-peer fundraising. Social media has become an effective new channel for p2p fundraisers, allowing them to reach a broader pool of prospective donors. Furthermore, organizations are beginning to specifically recruit individuals who are highly networks within their own social networks as team captains and fundraising leaders.
NTEN / Blackbaud co-hosted webinar discussing the results of a recent white paper published by Blackbaud, SmallAct and NWF discussing the value of a social influencer.
Making Event Participants More Successful with Social Media Toolsmcdavis7
It’s common knowledge that nobody is raising money through Twitter or Facebook, right? Wrong. Several organizations have successfully increased their event revenues by giving tools their participants to reach out to donors via social media. This session will review statistics and summary recommendations from a research project jointly developed by Blackbaud and Charity Dynamics to understand how social networking tools from Facebook, Twitter and YouTube can extend Friends Asking Friends and raise more money for your fundraising events.
BDPA New York chapter newsletter focused on the 2012 accomplishments of the chapter. BDPA New York has won back-to-back 'Chapter of the Year' awards ... and it appears that they plan to compete for a third straight award!
NTEN / Blackbaud co-hosted webinar discussing the results of a recent white paper published by Blackbaud, SmallAct and NWF discussing the value of a social influencer.
Making Event Participants More Successful with Social Media Toolsmcdavis7
It’s common knowledge that nobody is raising money through Twitter or Facebook, right? Wrong. Several organizations have successfully increased their event revenues by giving tools their participants to reach out to donors via social media. This session will review statistics and summary recommendations from a research project jointly developed by Blackbaud and Charity Dynamics to understand how social networking tools from Facebook, Twitter and YouTube can extend Friends Asking Friends and raise more money for your fundraising events.
BDPA New York chapter newsletter focused on the 2012 accomplishments of the chapter. BDPA New York has won back-to-back 'Chapter of the Year' awards ... and it appears that they plan to compete for a third straight award!
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
Case Study: How Wealth Managers are Building Business Through Social
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...Charity Dynamics
This session will be a review of the peer-to-peer fundraising industry’s top trends and how you can optimize your use of TeamRaiser to raise more money for your organization’s mission. Discussion topics will include strategies for using social and mobile channels and independent fundraising events. Learn from industry experts on how your organization can maximize their resources and engage their participants and donors online in the most innovative ways.
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
PR & Marketing for Small Game Studios - IGI "The Future is Bright" Conference...Julien Wera
This is an "updated-for-slideshare" version of a 30-minutes conference I gave at the "Future is Bright" conference organized by the Icelandic Games Industry organization in March 2012 at Reykjavik.
It touches lightly on key tips for small video game studios to be more visible on the media scene, and understand better what they deal with as they start promoting their games internationally.
Case Study: Six Principles for Social Success in Financial Services
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Highlights from the 2012 SNCR research study The Social Mind. The Social Mind research project explores the interrelationships created by the consumption of information across social media channels and influence flow. The findings will enable B2B, B2P, B2C or Cause marketers to understand the importance and relevance of content - and - its ultimate impact and influence on behaviors, beliefs, decisions and actions. The Social Mind research will identify the key characteristics and insights into the engagement behaviors of individuals and how organizations can maximize reach and influence to execute the new Principals of Engagement in the millennium.
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
Case Study: How Wealth Managers are Building Business Through Social
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...Charity Dynamics
This session will be a review of the peer-to-peer fundraising industry’s top trends and how you can optimize your use of TeamRaiser to raise more money for your organization’s mission. Discussion topics will include strategies for using social and mobile channels and independent fundraising events. Learn from industry experts on how your organization can maximize their resources and engage their participants and donors online in the most innovative ways.
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
PR & Marketing for Small Game Studios - IGI "The Future is Bright" Conference...Julien Wera
This is an "updated-for-slideshare" version of a 30-minutes conference I gave at the "Future is Bright" conference organized by the Icelandic Games Industry organization in March 2012 at Reykjavik.
It touches lightly on key tips for small video game studios to be more visible on the media scene, and understand better what they deal with as they start promoting their games internationally.
Case Study: Six Principles for Social Success in Financial Services
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Highlights from the 2012 SNCR research study The Social Mind. The Social Mind research project explores the interrelationships created by the consumption of information across social media channels and influence flow. The findings will enable B2B, B2P, B2C or Cause marketers to understand the importance and relevance of content - and - its ultimate impact and influence on behaviors, beliefs, decisions and actions. The Social Mind research will identify the key characteristics and insights into the engagement behaviors of individuals and how organizations can maximize reach and influence to execute the new Principals of Engagement in the millennium.
A presentation of the idea of commercial community marketing, the opportunities in Boston, and the potential for targeted results elsewhere in the country.
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Create New Revenue Streams with a Little Help from Your FriendsKathryn Hall
Peer-to-peer fundraising events have long been associated with physical events like runs, walks, and rides. This presentation explores virtual fundraising programs that also rely on peer-to-peer networks. We'll look at some examples, discuss the economics of virtual fundraising, and review what you need to do to implement a virtual fundraising program at your nonprofit.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Web Analytics: Effectively Tracking Your Social Media - Joe LaratroSFIMA
Web Analytics: Effectively Tracking Your Social Media
Presented by: Joe Laratro President, Tandem Interactive
This session will focus on the latest version of Google Analytics and how to properly use Web Analytics for tracking your Social Media performance. Google Analytics, the industry standard, can be used as proxy for almost any Analytics solution.
Google Analytics Latest Features for Social
- Social Engagement (Google+, Facebook, Twitter)
- The New Social Settings Under Admin
- The New Traffic Sources -> Social Reports
- Multi Channel Funnel Visualization
Core Analytics Concepts
- Campaign Tracking URLs
- Internal Coding / Tracking
- Analytics on Social Sites
- Referral Reports
- Campaign Reports
After attending this lecture, you will be able to examine your own Web Analytics and have a better understanding of Social Media Engagement tracking, Social Media Influence, and Social Media ROI. You will be able to track Social more efficiently through URL tracking and the latest Google Analytics features.
Whats the big idea with social media media140-2012Kate Carruthers
Talk given at Media140 Perth 2012
More detailed notes on the talk here:
http://katecarruthers.com/blog/2012/05/whats-the-big-idea-with-social-media-media140/
Learn how to maximize the value and return on portal deployment, and avoid the five most common (and problematic) problems, which can often mean the difference between a successful or failed intranet redevelopment project. Presented by Toby Ward and Chris Chambers, Prescient Digital Media.
View the webinar video: http://www.prescientdigital.com/articles/view-5-common-portal-problems-and-their-solutions
What is digital strategy and why it is important for development and alumni r...Perfectly Digital
Is your educational institution as visible online as you would like? Do you have a strategy that links your goals with digital? This session will help you understand how a digital strategy can underpin activity in digital channels to reconnect with lost alumni, improve your online presence, raise the profile of your college, school or university and increase engagement.
Top 5 Social Media Tactics Every School Should Implementfrank barry
Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
When a business is looking to contact an accountant, chances are the first thing they will do is “google” it. This presentation, for a series of Chartered Accountants Ireland seminars, looks at social media in relation to practicing accountants and finishes off with a few tips for your mobile office.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
The Importance of Peer-to-peer Fundraising (and Social Giving)
1. THE IMPORTANCE OF PEER -TO-PEER
FUNDRAISING AND SOCIAL GIVING
Mark Davis
Director of Product Marketing, Interactive Solutions
Blackbaud
05/03/2012 Digital Leap 2012 1
2. Mark Davis
@MCDAVIS7
05/03/2012 Digital Leap 2012 2
4. 05/03/2012 Digital Leap 2012 4 2012 Nonprofit Social Networking Benchmark
Report [INFOGRAPHIC], Blackbaud
5. 2012 Nonprofit Social Networking Benchmark
Report [INFOGRAPHIC], Blackbaud
05/03/2012 Digital Leap 2012 5
6. 05/03/2012 Digital Leap 2012 6
2012 Nonprofit Social Networking Benchmark Report
[INFOGRAPHIC], Blackbaud
7. 2012 Nonprofit Social Networking Benchmark
Report [INFOGRAPHIC], Blackbaud 2012
05/03/2012 Digital Leap 2012 7
8. $653
$215 $224
$62
$32
Offline Donor* Online Donor* Facebook Team Team
Like** Member*** Captain***
Sources:
* 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report, Blackbaud
** 2012 Nonprofit Social Networking Benchmark Report , Blackbaud, NTEN, Common Knowledge
*** 2012 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights, Blackbaud
05/03/2012 Digital Leap 2012 8
9. • 90 percent trust
recommendations by friends
more than traditional
advertising*
• 63 percent of users choose
consumer ratings as their
preferred source of
information about products
and services**
Sources
* Nielsen Global Online Consumer Survey, 2009
** Neilson and NM Incite, State of the Media: The Social Media Report, Q3 2011
05/03/2012 Digital Leap 2012 9
10. THE CONVERGENCE OF P2P
FUNDRAISING AND SOCIAL MEDIA
05/03/2012 Digital Leap 2012 10
11. Who Are Peer-to-peer Fundraisers?
05/03/2012 Digital Leap 2012 11 The Power of Social Fundraising and Friends Asking Friends
[INFOGRAPHIC], Blackbaud 2011
12. The Power of Social Fundraising and Friends Asking Friends
[INFOGRAPHIC], Blackbaud 2011
05/03/2012 Digital Leap 2012 12
13. The Power of Social Fundraising and Friends Asking Friends
[INFOGRAPHIC], Blackbaud 2011
05/03/2012 Digital Leap 2012 13
14. The Power of Social Fundraising and Friends Asking Friends
[INFOGRAPHIC], Blackbaud 2011
05/03/2012 Digital Leap 2012 14
15. The Power of Social Fundraising and Friends Asking Friends
[INFOGRAPHIC], Blackbaud 2011
05/03/2012 Digital Leap 2012 15
21. USING SOCIAL DATA TO FIND AND
TARGET KEY INFLUENCERS
05/03/2012 Digital Leap 2012 21
22. S O C I A L D ATA : T H E F O U R S O C I A L
I N F L U E N C E R R AT I N G S
1 - Key 2 - Engager
Influencers
1%
5%
45%
3 - Multichannel 4 - Standard 49%
Consumer Consumer
= 1%
05/03/2012 Digital Leap 2012 22
23. USING SOCIAL DATA TO IMPROVE TARGETING &
ACQUISITION
The Situation: For DetermiNation event series, how to target the right audience
The Goal: Increase success of targeted Direct Mail campaign
The Strategy: Find those individuals who are interested in this type of event and
will be able to raise sufficient funds
The Tactics: Optimize Direct Mail by:
(a) Targeting Engagers and Key Influencers, who
(b) Have existing athletic behavior and participation (marathoners,
triathletes, cyclists, exercise buffs, etc.)
05/03/2012 Digital Leap 2012 23
24. EVENTS: IMPROVING RETENTION
The Situation: Huge loss of participants every year. If the team captain leaves,
the whole team vanishes.
The Goal: Increase retention of participants by 10%+
The Strategy: Identify those individuals who are (a) on a team and (b) have
strong social influence as back ups for the team captain position next year and
cultivate them.
The Tactics: Use Social Influencer rating to identify key participants. Provide
special cultivation opportunities pre, during and post event.
05/03/2012 Digital Leap 2012 24
25. “GOING MOBILE”
- THE WHO, 1971
05/03/2012 Digital Leap 2012 25
26. Mobile will
be the #1
method of
accessing
the
internet
05/03/2012 Digital Leap 2012 26
27. MOBILE APPS: TRACKING YOUR PROGRESS IN
THE PALM OF YOUR HAND
• Register
• Update Personal Page
• Phone Address Book
• Text Prospects
• Thank Donors
05/03/2012 Digital Leap 2012 27
29. MARY “NO BUDGET BUT, I HAVE AN INTERN”
• Coordinate email and
social communications
• Encourage participants to
use social media
• Build messages that will
get a reaction
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33. RECAP: MARY “NO BUDGET BUT, I HAVE AN INTERN”
Create a communication calendar
Build a Facebook event page
Mobilize your website / email
Ask people to comment and engage
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34. BOB “SMALL BUDGET, BUT AT LEAST I HAVE ONE”
• My organization is
primarily focused on
events
• Most of our participants
are not fundraisers.
• Low retention rates
• I’d like to provide
participants with some
new tools to turn “lazy”
participants into active
fundraisers
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36. SOCIAL MEDIA APPLICATIONS
Allows scheduled
newsfeeds at key
fundraising
opportunities
Notifies friends of
progress towards
fundraising
Share photos, video,
and personal
messages all with a
link directly to
fundraising page
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37. MOBILE APPS: TRACKING YOUR PROGRESS IN
THE PALM OF YOUR HAND
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39. RECAP: BOB “SMALL BUDGET, BUT AT LEAST
I HAVE ONE”
Provide a mobile application
Provide a Facebook application
(e.g., Boundless Fundraising™)
Promote through other social media
(e.g, Groupon , Pintrest, Living Social)
Develop a participant social media kit
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40. RECAP: BOB “SMALL BUDGET, BUT AT LEAST
I HAVE ONE”
Listen and moderate conversations
Survey participants about interests
Track and measure results
- Are participants sending emails?
- Are they sharing their story?
- Are they using current social tools you’ve
provided?
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41. MICHAEL “FULL TIME STAFF PERSON W/ BUDGET”
• I’m doing a lot with social
media & mobile
- Facebook fans
- Healthy twitter following
- Blog
- Mobile event site & app
• I need to connect
fundraising and mission
• How can I connect all my
social media activity?
• How can I connect my
constituents with each
other?
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43. PARALYSIS COMMUNITY - MEMBER PYRAMID
Leaders have Formed
55 Specialized
Groups
Leaders
(149 – 5%)
Approximately 33% of
Active Members Community
(513 – 16%) Registrants are Active
Community Registrants 1,666 Non-
Registrants Receive
(1,539 – 48%) Community Email
Digests
Total Community
(3,205 – 100%)
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45. DEFINING SUCCESS: OBJECTIVES AND METRICS
Better Increase
Support the Grow
Understand Branding and
Mission Database
Constituents Awareness
Reach More Number of Access to
Potential Community Increased Web
“Social Points”
Beneficiaries Registrants Traffic
Data
for Programs
Communicate
Number of Top Google
and Engage in Integration to
Newsletter Search
Advocacy CRM
Subscribers Placement
Efforts
Facebook and Targeted
Twitter Fundraising
Followers Campaigns
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46. COMMUNITY IMPACT ON CHRISTOPHERREEVE.ORG
Top Online Referrals to
ChristopherReeve.org:
• Google
• Direct
• CDRF Online Community
• Yahoo!
• Facebook
Profile of Visitors Directed from Our
Community:
• Visit more pages than average
• Stay 2X the average amount of time
* All YTD values on June 22, 2011
28% Increase in Visits
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47. RECAP: MICHAEL “FULL TIME STAFF PERSON
W/ BUDGET”
Build your own online
community
Create a holistic web, social
and mobile strategy
Engage the entire
organization
Use technology to help
integrate data and measure
results
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48. QUESTIONS?
Blackbaud
Mark Davis @mcdavis7
Blackbaud.com @blackbaud
http://www.FriendsAskingAmy.com
http://www.NetwitsThinkTank.com
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