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Smartphones
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- 2. Presented by: Zhang Wen XuanWilson • U1010926L Ho Huijuan Brenda • U1010338B Loo Sze Ying Serene • U1010534G Wong Zi Hao • U101xxxx& Choo Zhen Yi Celeste • U1011105E
- 3. Presentation Outline Article Overview •Introduction | Features & Characteristics | Pros & Cons • Apps • Introduction | Functions & Capabilities • Operating Systems • Introduction | Determinants of Success Smartphones • Introduction | Benefits | iPad vs. iPhone iPad
- 4. Article Overview “As smartphonesproliferate, will one company emerge as the clear market winner?” – Knowledge@Wharton
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- 6. Article Overview Productis increasingly popular “…moving from the realm of niche product to game-changing, mass market item.” http://knowledge.wharton.upenn.edu/article.cfm?articleid=2244
- 7. Article Overview Smartphoneindustry possesses tremendous growth potential 1In the first quarter of 2009… Economy in severe decline Overall mobile shipments fell 15.8% But, smartphone segment grew 4% 1Figures extracted from article. Statistics were published by IDC, a research subsidiary of International Data Group (IDG).
- 8. Article Overview Fiercecompetition for market share Players: BlackBerry (RIM), iPhone (Apple), Treo (Palm) “The smartphone marketplace is full of increasingly clever devices offered at steadily falling prices.” http://knowledge.wharton.upenn.edu/article.cfm?articleid=2244
- 9. Article Overview Lock-inpractice (Apple) “The practice of requiring users to use hardware and software from a prescribed set of vendors by imposing substantial cost or inconvenience in replacing the product.” Lock-in Vertical Horizontal http://knowledge.wharton.upenn.edu/article.cfm?articleid=2244
- 10. Article Overview Divide andconquer strategy Open source OS
- 11. Article Overview Keydeterminant of success: Software availability Choice rules the industry
- 12. What is asmartphone? + =
- 13. What is asmartphone? Smartphones are mobile phones that offer advanced functionality above a basic feature phone. Able to run third-party applications on a platform (OS) http://www.techterms.com/definition/smartphone
- 14. Features & Characteristics Enhancedconnectivity Browse the web anytime, anywhere Convenience Mobility & portability Multi-tasking Run several functions at one go
- 15. Features & Characteristics Customizability Suit the user’s specific needs App Stores 1. iTunes Store 2. Market 3. BlackBerry App World 4. Ovi Store 5. Windows Marketplace
- 16. Features & Characteristics Tethering Mobile phone acts as a modem Allows other devices to connect to the internet via data plan Exceptions Phones running on Windows Phone 7
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- 18. Accessibility Back-up/alternative Convenience Battery consumption Additional software Expensive Speed
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- 20. What are Apps? Software that runs on mobile devices Multiple functions and advanced services Increases internet usage E.g. Mobile instant messaging client (ebuddy) Social networking services (Facebook Mobile)
- 21. Apple’s App Store DownloadsTop Three Billion “ Three billion applications downloaded in less than 18 months – this is like nothing we’ve ever seen before,” – Steve Jobs, Apple’s CEO. (5 January 2010) Applications are the second fastest growing IT area of spending Mobile applications is a high growth element Trend: Fast expanding market with high potential Served by more developers, publishers and providers
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- 23. Types of Apps Pre-installed Downloaded from app stores and mobile software distribution platforms Third-party Software Proprietary Software
- 24. What can theydo? http://andynaselli.com/iphone-resources
- 25. What can theydo? Capable of almost anything Limited by the: Imagination of programmers (application writers) Technology of the time
- 26. What can theydo? • Email / IM Clients • Web browsers • Social Network Clients COMMUNICATION • Puzzle / Action / Casino GAMES • Image viewers • Video/Audio players • Streaming players MULTIMEDIA • Calendars / Calculators • Word processors / Spreadsheets • Banking/Finance PRODUCTIVITY • GPS/ Maps / Weather • Currency converters • Translators TRAVEL • Address book • Task Manager UTLITIES Adapted from Mobile Applications, Mobile Marketing Association (September 2008)
- 27. DBS mBanking DBSiBanking system Features Backed by DBS iBanking Money Safe Guarantee Online security Secured account information in event of phone loss or theft
- 28. DBS Indulge Singapore Gain access to dining privileges and great deals Discounts and special offers for dining pleasure Features include: - Built-in maps for dining places - Driving directions - Ability to share details
- 29. Michigan colleges gettinginto iPhone, Android smartphone app game Students design mobile phone applications Mobile Applications and Services Lab GVSU Laker Mobile App Quick Graph App downloaded 500,000 times by iTunes By Dave Murray, The Grand Rapids Press, 14 March 2010
- 30. Nine-year Old WritesiPhone Application Doodle Kids (iPhone application) Enables users to draw by brushing their fingers against iPhone’s touchscreen Clear doodle by shaking the phone Downloaded more than 4,000 times from Apple’s App Store within two weeks By Reuters, 6 February 2009
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- 33. What platforms areapps running on? Apple iOS Android Symbian RIM BlackBerry Windows Palm WebOS
- 34. Apple iOS AppleFactor User Interface Apps: - >250,000 apps available - >3 billion downloaded http://asia.cnet.com/reviews/mobilephones/0,39050603,62200934,00.htm http://developer.apple.com/devcenter/ios/index.action http://www.apple.com/pr/library/2010/01/05appstore.html Limited multitasking Tight control of iTunes App Store by Apple Can only run on Apple devices Strengths: Weaknesses:
- 35. Google Android >80,000apps on Android Market 12,593 new apps per month Open OS http://www.androidcentral.com/googles-andy-rubin-says-over-80k-apps-now-android-market http://www.androlib.com/appstats.aspx http://sip-trunking.tmcnet.com/topics/security/articles/89653-smobile-systems-survey- warns-dangers-android-mobile-app.htm Loose control of Android Market by Google Strengths: Weaknesses:
- 36. Nokia Symbian Leaderby market share (40.1%) Open OS Stable & low energy consumption http://www.symbian-guru.com/welcome/2010/02/distimo-shows-ovi-store-apps-are-cheaper-than-iphone-apps.html http://www.letsgomobile.org/en/review/0037/symbian-windows-mobile/ http://www.pcworld.com/businesscenter/article/188535/five_benefits_of_an_open_source_symbian.html http://www.symantec.com/security_response/writeup.jsp?docid=2004-061419-4412-99 Strengths: Decreasing market share >6,000 apps on Ovi Store Vulnerable to viruses (eg. Cabir) Weaknesses:
- 37. RIM BlackBerry OS >10,000 apps on RIM’s App World User interface Plans to switch OS http://www.businessinsider.com/rim-is-finally-ditching-the-blackberry-os-but-not-for-android-2010-9 http://www.computerweekly.com/Articles/2005/05/10/209884/Clear-business-gains-from-BlackBerry-mobile-technology.htm http://www.dailytech.com/New+Study+Gives+RIM+Smartphones+High+Scores+on+Security/article15261.htm http://www.mobile-ent.biz/news/38555/RIM-passes-10000-apps-on-BlackBerry-App-World Popular for businesses Superior email capabilities - downtime & productive time Strong security protection Strengths: Weaknesses:
- 38. Windows Stable &fast (Windows Mobile) Under-developed app store Integration with Windows Office Suite Windows Phone 7 – 8 Nov 2010 http://www.mobile-ent.biz/news/38555/RIM-passes-10000-apps-on-BlackBerry-App-World http://asia.cnet.com/reviews/mobilephones/0,39050603,62201477,00.htm http://www.androidcentral.com/webos-review- smartphone-round-robin Palm WebOS 2,400 apps on Palm App Catalog Poor performance speed Enhanced appearance & multitasking capabilities
- 39. How critical areapplications? Source: Crowd Science (June 2009), Smartphone Usage and Brand Study
- 40. Determinants of aplatform’s success Personal Concerns: Functions User Interface Performance Brand Loyalty Corporate Concerns: Apps Development
- 41. How critical areapplications?
- 42. What is aniPad? First tablet computer by Apple
- 43. FEATUR ES MicroSIM slot 3G datanetwork capabilities
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- 45. Major Benefits Runsboth iPhone & iPod Touch apps functions & versatility iWork for importing and editing of documents productivity 10 hours of battery life convenience Large touchscreen comfort
- 46. iPad received verywell On Day 1 Within 80 days
- 47. Impact of iPad Worldwideshipments of new PCs lower than expected 3% in Q3 Dell’s U.S. shipments 4.9% http://www.msnbc.msn.com/id/39660539
- 48. Impact of iPad Sparkedintense competition Competitors jostle for market share Introduced competing tablets: Samsung Galaxy Tab Blackberry Playbook
- 49. Impact of iPad EnteredeBook industry iBook (eBook reader) vs. Amazon’s Kindle eBooks sold in the iTunes Store
- 50. Impact of iPad Newmobile gaming possibilities Interactive E.g. N.O.V.A
- 51. Impact on iPhone CurrentComparison All iPhone functions Except call & text Performs work-related tasks better Productivity suites Larger screen Lower sales iPad 3.2 million vs. iPhone 8.4 million units sold http://www.apple.com/pr/library/2010/07/20results.html
- 52. Impact on iPhone FutureExpectations 7” iPad rumoured Greater portability Limit to size reduction Telecommunication capabilities Headset Competes with iPhone
- 53. Smartphones vs Tablets Smartphone sTablets FUNCTIONS Similar Similar. No phone calls/sms SIZE Small Big BATTERY LIFE 1-2 days <10 hrs PROCESSING SPEED 1GHz up to 1.4GHz STORAGE up to 32GB up to 320GB PRICE US$85 US$300 to >US$1000http://www.itpro.co.uk/620302/smartphones-vs-netbooks-vs-tablets-which-is-best-for-you http://www.pcworld.com/article/186737/mobile_snapdragon_processor_to_hit_15ghz_dualcore_in_2010.html http://www.mobilemarketer.com/cms/news/research/4706.html http://www.mobilitysite.com/2010/08/android-tablets- get-prices-less-vapour/
- 54. What’s to comein the future? + Integration
- 55. Will there bea clear winner? Unlikely No one-phone-fits-all Factors: User needs & preferences Future developments Compatibility synchronisation Verdict: A few dominant players
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- 57. Comparison of MarketShare http://www.gartner.com/it/page.jsp?id=1434613