The document discusses why mobile marketing is no longer optional for businesses. It notes that mobile usage and capabilities have grown tremendously in recent years, with smartphones and tablets ubiquitous and enabling constant online access. As consumers increasingly use mobile devices to search, browse and make purchases, having a mobile presence is essential for businesses to engage customers throughout the purchasing process. The document provides strategies for businesses to establish an effective mobile presence, including creating mobile-optimized websites and apps, using social media and tools like QR codes, and developing engaging mobile content.
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
A 2015 presentation delivered as part of Table XI's breakfast series. This talk shares how mobile platform usage has evolved since the 2009 release of "Mobile First" by Luke Wroblewski and shares some practical tips on how to decide if a native or web application is the right decision for your product.
How to Build a Nonprofit Mobile App To Engage SupportersTechSoup
Now more than ever, it's important to be in the palm of your supporter’s hands. Join the Tapp Network team for a discussion on how nonprofits can expand their digital marketing reach with mobile apps. They'll talk about how to choose the best type of app for your organization's mission and budget. From fundraising, engaging volunteers or executing a unique event experience, learn how apps can transform your nonprofit’s marketing strategy.
We’ll cover how to:
> Choose the right type of app builder
> Create an app for fundraising
> Build an app for virtual events and engagement
> Measure analytics for funders, and more!
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
Insights from Glass Entrepreneur: Developing, Hacking, and Monetizing AppsDavid Vogelpohl
Google Glass has captured the attention of entrepreneurs across many industries! Join us on August 14th as CEO and Founder of Pristine Kyle Samani provides some honest insight about what developing on Glass entails, not just in terms of technical details, but in terms of usability, use cases, market economics, and monetization as a Glass entrepreneur.
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
A 2015 presentation delivered as part of Table XI's breakfast series. This talk shares how mobile platform usage has evolved since the 2009 release of "Mobile First" by Luke Wroblewski and shares some practical tips on how to decide if a native or web application is the right decision for your product.
How to Build a Nonprofit Mobile App To Engage SupportersTechSoup
Now more than ever, it's important to be in the palm of your supporter’s hands. Join the Tapp Network team for a discussion on how nonprofits can expand their digital marketing reach with mobile apps. They'll talk about how to choose the best type of app for your organization's mission and budget. From fundraising, engaging volunteers or executing a unique event experience, learn how apps can transform your nonprofit’s marketing strategy.
We’ll cover how to:
> Choose the right type of app builder
> Create an app for fundraising
> Build an app for virtual events and engagement
> Measure analytics for funders, and more!
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
Insights from Glass Entrepreneur: Developing, Hacking, and Monetizing AppsDavid Vogelpohl
Google Glass has captured the attention of entrepreneurs across many industries! Join us on August 14th as CEO and Founder of Pristine Kyle Samani provides some honest insight about what developing on Glass entails, not just in terms of technical details, but in terms of usability, use cases, market economics, and monetization as a Glass entrepreneur.
Chapter 1 Integrating Internet Marketing into the Marketing Communications MixTeachingInternetMarketing
The presentation that accompanies chapter 1 of Internet Marketing:Integrating Online and Offline Strategies. Adopters of the text receive access to the remainder of the chapter PPTs and the Instructors Manual.
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.
If you are planning an upgrade to SharePoint 2013 On-Premises or SharePoint Online, you may be pretty excited about the mobile possibilities. There are a number of topics you should be considering as part of your rollout. These slides were part of a webinar covering your mobile options for SharePoint 2013.
David Mihm of Moz session at the Seattle Interactive Conference 2014.
With an increasingly complex set of ranking signals, it can be difficult to prioritize your local search visibility efforts, given limited time and budget. David will help you with criteria to make the best use of these finite resources as he positions Google’s recent Local algorithm changes in the broader context of other moves the search giant has made, with an eye on strategies and tactics that will lead to long-term success.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
SharePoint 2013 Mobile Strategy and Responsive Web DesignJoel Oleson
Microsoft’s mobile device and tablet strategy are only the beginning. You can’t begin to understand the mobile world without looking at the enterprise bring your own (BYOD) strategy. Touch is revolutionizing our interfaces, and you can’t develop to a minimum resolution size. The world of design has dramatically changed with Responsive Web Design and Adaptive strategies. In this session we’ll look at the best and the worst of mobile web design. In addition, you’ll come away with a good understanding of what to do for your SharePoint 2010 and SharePoint 2013 mobile device strategy.
Think Mobile First: How to Lead as Smartphones Change Consumers and Marketing...Brian Klais
With half the US now carrying smartphones, 2012 marks the official start to the mobile era. How well are your brands' marketing strategies connecting with consumer expectations?
In this session, mobile marketing expert Brian Klais, founder of Pure Oxygen Labs, explores the challenges and opportunities of "mobilizing" a marketing strategy.
Brian helps you see your brand through the eyes of mobile consumers, and define a mobile-ready strategy they'll love including:
- The latest trends in mobile Search, Social, Apps, and QR.
- Best practices from leading brands.
-Strategies for gaining internal support and resourcing.
-Techniques of leveraging digital assets for maximum mobile ROI.
SharePoint 2013 Mobile Intranet Strategy #SEASPCJoel Oleson
Recommendations and thoughts for your SharePoint Intranet as it relates to SharePoint 2013 mobile solutions. Includes information on channels, responsive design, adaptive, mobile apps, office web apps
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Chapter 1 Integrating Internet Marketing into the Marketing Communications MixTeachingInternetMarketing
The presentation that accompanies chapter 1 of Internet Marketing:Integrating Online and Offline Strategies. Adopters of the text receive access to the remainder of the chapter PPTs and the Instructors Manual.
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.
If you are planning an upgrade to SharePoint 2013 On-Premises or SharePoint Online, you may be pretty excited about the mobile possibilities. There are a number of topics you should be considering as part of your rollout. These slides were part of a webinar covering your mobile options for SharePoint 2013.
David Mihm of Moz session at the Seattle Interactive Conference 2014.
With an increasingly complex set of ranking signals, it can be difficult to prioritize your local search visibility efforts, given limited time and budget. David will help you with criteria to make the best use of these finite resources as he positions Google’s recent Local algorithm changes in the broader context of other moves the search giant has made, with an eye on strategies and tactics that will lead to long-term success.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
SharePoint 2013 Mobile Strategy and Responsive Web DesignJoel Oleson
Microsoft’s mobile device and tablet strategy are only the beginning. You can’t begin to understand the mobile world without looking at the enterprise bring your own (BYOD) strategy. Touch is revolutionizing our interfaces, and you can’t develop to a minimum resolution size. The world of design has dramatically changed with Responsive Web Design and Adaptive strategies. In this session we’ll look at the best and the worst of mobile web design. In addition, you’ll come away with a good understanding of what to do for your SharePoint 2010 and SharePoint 2013 mobile device strategy.
Think Mobile First: How to Lead as Smartphones Change Consumers and Marketing...Brian Klais
With half the US now carrying smartphones, 2012 marks the official start to the mobile era. How well are your brands' marketing strategies connecting with consumer expectations?
In this session, mobile marketing expert Brian Klais, founder of Pure Oxygen Labs, explores the challenges and opportunities of "mobilizing" a marketing strategy.
Brian helps you see your brand through the eyes of mobile consumers, and define a mobile-ready strategy they'll love including:
- The latest trends in mobile Search, Social, Apps, and QR.
- Best practices from leading brands.
-Strategies for gaining internal support and resourcing.
-Techniques of leveraging digital assets for maximum mobile ROI.
SharePoint 2013 Mobile Intranet Strategy #SEASPCJoel Oleson
Recommendations and thoughts for your SharePoint Intranet as it relates to SharePoint 2013 mobile solutions. Includes information on channels, responsive design, adaptive, mobile apps, office web apps
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Being found on Mobile - Mobile SEO FindabilityDan Ouellette
Presentation given at the VT Web Marketing Summit on being found on mobile using search engine optimization (SEO) tactics. Mobile approaches such as domain, sub-domain, and responsive design were covered.
Enterprise Mobile Strategy for SharePoint Server 2013 at SEF2014 in StockholmJoel Oleson
After exploring the explosion of mobile, phablet and tablet devices, the enterprise has been bombarded with demands to support iOS iphones, iPads, and a variety of Android devices.
Microsoft's strategy of mobile first cloud first has been to support these devices. In this session we explore Enterprise Mobile Management and Mobile Device Management as well as Enterprise Application Management strategies.
As well we explore the latest enhancements in SharePoint 2013 as it relates to mobile and then look at Responsive Web Design for SharePoint.
Saffire Events Presentation on Mobile Marketing - WFASaffire Events
More people will come to your website via mobile than desktop by 2014. Are you ready? This presentation discusses the opportunities in mobile marketing, getting people engaged with your event via mobile and shares some specific tools you can use to market your event.
2014 SharePoint Enterprise Mobile StrategyJoel Oleson
Since the release of SharePoint 2013, Microsoft has been evolving their apps for iOS, iPhone, Android, and iPad. Some of the work on mobile for Excel, Word, PowerPoint for Mobile could be seen as the most significant improvements in the Office world.
Creating Stunning Enterprise Apps for Both Web and MobileProgress
Mark Troester, Senior Director, Progress Pacific Product Marketing, presents slides from his Progress Software webinar, "Creating Stunning Enterprise Apps for Web and Mobile." Discover how social media and app tech has changed our lifestyles for good and will impact our business lives. How can business software application developers leverage web apps and mobile apps for business productivity?
SharePoint 2013 and the Enterprise Mobile RevolutionJoel Oleson
BYOD is changing the face of the enterprise. Mobile devices are the preferred way to consume information on the go. Tablets and smart phones are ubiquotos with working on anywhere. Information management is no longer a desktop problem. Security and edges are no longer something that's about managing desktops. The mobile revolution is here and SharePoint 2013 has made a lot of improvements and it's time to put together your strategy.
This is an interactive, participatory design session. We briefly cover the process for designing mobile homepages and will then ask audience members to volunteer to show their homepage so the group can translate it into a mobile-friendly layout.
SharePoint Fest Chicago DEV 201 - Beyond Responsive Designjumboj35
From the high level executive strategy to the implementation details, you will walk away from this session with the knowledge and excitement on how to not just make SharePoint responsive, but how to put it into the center of your modern web development and mobile application strategy.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
Saffire events presentation: Marketing on a budget webinarSaffire Events
People say you have to spend money to make money. But for fairs and rodeos, there isn't always a lot of money to spend, so you need to make every penny count.
From this presentation, you will learn:
Where you need to be spending your marketing budget
Why your website plays an important part in the success of any event or business
How to get people to engage with you on mobile during your event
6 free tools you can use to enhance your online presence
Saffire Events Presentation for Staff & BoardsSaffire Events
This presentation was developed for potential Saffire Events clients to help sell Saffire to their staff and boards for online marketing of their events, fairs, festivals and rodeos.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Hi, I’m Kendra Wright, and today, we’re going to talk to you about marketing your event via mobile. I’ll tell you more about our company in a minute, but first a little housekeeping…
Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
Besides theirwork in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
A few years ago, a phone call changed the trajectory of theircompany.Rodeo Austin called and asked them to build an immersive, online presence. Immediately, Saffire Events felt this was an industry they wanted to call home, because this was an industry they could help. And the best thing is, because of geographic disparity, Saffire can bring the experience of lots of fairs and give us functionality that we would never be able to afford from someone just building one event website.
First, I want to talk to you about the opportunities in mobile marketing, why it’s important and best strategies. (stats, how to create, UI, iPhone vs. Android, apps vs. site, tablets, mcommerce trends) Second, I want to talk to you about getting people to engage with you on mobile. (through site, QR codes, clever apps, etc.) Third, I want to talk about specific tools for updating your site mobilly via blog, flickr, twitter, fbetc, location-based marketing, text marketing, tools to update all at once like hootsuite.
I started building websites in 1995.
Screens were REALLY SMALL (and fuzzy!). Some of ours still are!
This is how we browsed the Internet.
Alta Vista was the Google of 1995.
Now here’s an oldie but a goodie. Look familiar to anyone? It’s how we connected to the internet.
Just imagine, with screens this size and browsing this slowly, how different it was to build websites… and to visit them.
It’s funny being in the internet business for a long time. When we talk about smaller screen sizes and slower speeds, it sure does sound familiar.Developing for mobile has some of the same challenges we had 15 years ago. But it’s still a whole new world.
56kVs.10 megabitVs.1 megabit – with 4G, this will increase to 4-6 Megabits and BEYOND! But to get it, you have to be in the right place and have the right device that supports 4G.4G is coming to all mobile providers. Verizon and ATT already provide ~1-2Megabit download speeds for phones and about 6-8 for laptops with 4G modems. The technology has the potential to go to 10 Megabits.
When we think about mobile, a few years ago, we would have thought of phone calls.Then as time passed, it came to mean mobile websites.
If you ask people what they do with their phones, calls will not even be at the top of the list.Mobile gives people the opportunity to do things immediately.Starbucks – bonusesMany texts per day, but no callsVoicemail is seen as an annoyancehttp://www.onlinemarketing-trends.com/2011/09/how-mobile-is-driving-us-online.html
First, I want to talk to you about the opportunities in mobile marketing, why it’s important and best strategies. (stats, how to create, UI, iPhone vs. Android, apps vs. site, tablets, mcommerce trends) Second, I want to talk to you about getting people to engage with you on mobile. (through site, QR codes, clever apps, etc.) Third, I want to talk about specific tools for updating your site mobilly via blog, flickr, twitter, fbetc, location-based marketing, text marketing, tools to update all at once like hootsuite.
By 2014, more people will access your website via mobile devices than desktop computers. Based on the trajectory I’ve seen, I believe it!
Since accessing the internet through a mobile phone was the closest behind computers, we’ll start there. Mobile internet usage is growing at an incredible rate. Of the world’s 4 billion mobile phones 1.08 billion are smart phones, and on average Americans spend 2.7 hours per day on their mobile phone. So clearly the audience is already there. It’s important that you GET THERE NOW and develop your presence. This next stat proves why: Mobile Commerce is increasing at 10% per year. If you build your presence now, people will feel safer buying from your site on their mobile devices when they’re ready. In addition, desktop computer usage is dwindling. By 2014 more people will access the internet by mobile than desktop, so you HAVE to be there. Finally, women aged 35-54 are the most active group in mobile socialization. We’ve been told by more than a few fairs that this is a KEY audience for fair marketing. This group usually brings their family, and they usually control the…what? Yes, MONEY.
One common denominator of what people do is to search for information. There’s good news and bad news. The good news is, the vast majority of searches are done for local info. That’s you.The bad news is, ready or not, your customers are THERE!Mobile Search is becoming critical for local information – Your site will be found via mobile whether you are ready or not.http://www.onlinemarketing-trends.com/2012/01/mobile-search-increase-by-400-in-2011.html
You won’t make a million dollars right now online, but it’s crazy how fast it will happen. And even if they don’t buy, they’re using it to support their purchases.One thing you can do to support this is make sure you have “MY Account” on your desktop site.This will help US m-commerce sales grow at a compound annual rate of 55% from 2010 to 2015, including 73.1% growth expected this year.
This brings up a question we’re often asked:How good does our website need to be? The truth is, you need to be as good as your customers expect you to be.User expectations are set by their aggregated user experience from around the web.
This brings up a question we’re often asked:How good does our website need to be? The truth is, you need to be as good as your customers expect you to be.User expectations are set by their aggregated user experience from around the web.
In fact, when you send out an email, you’ll be able to tell from your site statistics. The jumps in your website traffic are almost like a heart monitor, with dramatic jumps whenever you send an email. You can keep it in terms of KEEPING YOUR SITE ALIVE… DURING THE ENTIRE YEAR!
When we think about mobile, we tend to think about smart phones. But tablets were the #1 holiday gift in 2011. So having a tablet site is becoming more important. And many feel that ecommerce statistics will be even more compelling on tablets than on smart phones, because of the increased screen size.
Holiday season= tablets; you may have noticed this year that this is THE gift this year. After christmas you HAVE to have a mobile site The statistics on tablets like iPads are also becoming more compelling if you’re looking for another outlet to improve your online presenceThe iPad, which has clearly led the tablet market since 2010, will continue to do so for the next few years. But eventually, like all technologies, its share will be slowly chipped away by competitors. The number of US iPad users will more than double by 2014, from 28 million to 60.8 million. What’s the answer?
A site for theiPad and other tablets can be built with the same technology as your mobile site, which means NO FLASH! If a person is accessing your site from one of these devices, the site simply has to know to redirect it to a no-flash homepage.
A site for theiPad and other tablets can be built with the same technology as your mobile site, which means NO FLASH! If a person is accessing your site from one of these devices, the site simply has to know to redirect it to a no-flash homepage.
First, I want to talk to you about the opportunities in mobile marketing, why it’s important and best strategies. (stats, how to create, UI, iPhone vs. Android, apps vs. site, tablets, mcommerce trends) Second, I want to talk to you about getting people to engage with you on mobile. (through site, QR codes, clever apps, etc.) Third, I want to talk about specific tools for updating your site mobilly via blog, flickr, twitter, fbetc, location-based marketing, text marketing, tools to update all at once like hootsuite.
So you know you need to be on Mobile, but what should you do- an app or a mobile site? And do you know the difference? App: Downloadable interface that installs Mobile site- DEFINITELY. You’ll reach MORE! That way you don’t have to guess which phone will “win!”The same technology you use to build mobile also works for tablets (no Flash)An app only reaches your most loyal followers while a mobile site reaches EVERYONEQR codes only go to mobile sites!, which Kendra will talk more about in a minuteBalance the tradeoffs of effort/cost vs ROILots of talk about time spent on apps, but reality is that the apps consuming the time are:Facebook,Gmail,Google Maps, Google Search, YouTube, Android Market, Twitter, Angry Birds,Adobe Reader, Pandora, WeatherChanneland Words With FriendsIn fact, the top 10 Android apps account for 43 percent of all the time spent by Android consumers on mobile apps.http://www.onlinemarketing-trends.com/2011/09/mobile-apps-vs-mobile-web-state-of-us.html
Ease of engagement – mobile site is instant, and included on everyone’s smartphone right from a browser. Apps are searched for in a store, downloaded, installed and usually only hit your very top fansImplementation Cost – mobile sites are generally less costly and time-intensive to produce than apps. Platform dependability – Apps require multiple versions to support iPhone vs. Android, while mobile site can work on bothWith an app’s Push capability:Send you an update when sales or events are happening Using GPS to detect when you are near an event, send you a notification
First, I want to talk to you about the opportunities in mobile marketing, why it’s important and best strategies. (stats, how to create, UI, iPhone vs. Android, apps vs. site, tablets, mcommerce trends) Second, I want to talk to you about getting people to engage with you on mobile. (through site, QR codes, clever apps, etc.) Third, I want to talk about specific tools for updating your site mobilly via blog, flickr, twitter, fbetc, location-based marketing, text marketing, tools to update all at once like hootsuite.
If you love your provider and your current Content Management System, use them (make sure they have mobile experience)Don’t make it “separate;” the main considerations for mobile are size, speed and technology differencesIn the digital age, user experience IS your brand. Deepen the relationship with a good online experience.Users are “information snackers.” Support short visits. Support return visits with things like newsletters, FB, twitter.
Good usability is even more important than desktop! Commitment level is low – people won’t try to “figure it out.”Use breadcrumbs, so they remember context (where they came from, where they are, where they can come)Make it easy to touch and manipulate – eyes are more agile than fingers - don’t make your customers feel like they have fat fingers!Streamline navigation – same research as desktop applies – don’t overwhelm! Use progressive disclosure, meaning more screens that are simple and focused (and faster loading!)Think about the needs of your audience, usually if on Mobile, they are on the go, and need quick info on 1) Contact info, 2) Directions, 3) Hours, etc. Providing clear and simple paths to these key bits will go a long way to helping your fans love youWhen thinking about mCommerce, think about ways of making the process extremely simple, since so many fields can be required for a purchase. Returning Customer accounts allow for saved Shipping/Billing addresses, saving time and typing
Everythingworks together to support each other.Do an app only if you already have a great site, mobile and tablet site; consider specific, enticing use.
You may have heard of things called QR codes (stands for Quick Response). There is a lot of buzz about these, and today, I’m going to demystify them for you. Really, they are just a quick way to get someone to your mobile website.
Simply put, they’re a way to bring people in the physical world (as opposed to people sitting in front of their computers) to your digital content without them even having to go type your URL, find you on Twitter/Facebook, or search for your offerings. Essentially, QR codes extend the hyperlink beyond the web, and into print, whether that be newspapers, magazines, business cards, clothing, signage, or other creative uses. Measuring Success: 5 Metrics you need to Monitor QR codes Metrics to monitor how QR Codes are impacting your marketing goals:Impressions. This is the number of times the QR code is viewed in its original context or surface. This is usually the same as the number of impressions the ad, in which the QR code appears, gets.Snaps. This is the number of people who snap a shot of the QR code and are linked to the landing page or other content. Make sure the landing page is mobile friendly because users capture this information on a smartphone. Snap-through rate. Calculate the percentage of people who take this next action by dividing the number of snaps by the number of impressions.Actions. This is the number of people who ultimately buy or take the next step. This should be in line with marketing goals.Conversion rate. Calculatethe percentage of people who convert from those who snap-through on your QR code or actions divided by snaps.Good infographic with more stats: http://www.onlinemarketing-trends.com/2011/04/smartphone-users-increasingly-using-qr.html
First, I want to talk to you about the opportunities in mobile marketing, why it’s important and best strategies. (stats, how to create, UI, iPhone vs. Android, apps vs. site, tablets, mcommerce trends) Second, I want to talk to you about getting people to engage with you on mobile. (through site, QR codes, clever apps, etc.) Third, I want to talk about specific tools for updating your site mobilly via blog, flickr, twitter, fbetc, location-based marketing, text marketing, tools to update all at once like hootsuite.
Blog – you update and customers commentThe rest, both you and your customers can contribute.
Pin your fair photos, then people will repin to their boards.App for it.
HootSuite can manage:FacebookTwitterWordpress blogFoursquareSchedule messagesMonitor mentionsCustom analytics$6/month for single user