The document discusses the importance of mobile-first strategies and addresses common myths and barriers to their adoption. It advocates designing for mobile users first by working backwards from their needs, focusing content over extras, and ensuring solutions are fast across all devices to avoid excluding any users.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseWSO2
In this webinar, Shanmugarajah Sinnathamby, director - mobile architecture at WSO2, will discuss the following
What is mobile first strategy
Steps to create the mobile first strategy in your enterprise
Benefits of the mobile first strategy
Different approaches to create mobile applications
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseWSO2
In this webinar, Shanmugarajah Sinnathamby, director - mobile architecture at WSO2, will discuss the following
What is mobile first strategy
Steps to create the mobile first strategy in your enterprise
Benefits of the mobile first strategy
Different approaches to create mobile applications
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
The future of mobile marketing and the benefits of web apps @ Riga Comm 2013webapptool
Presentation @ Riga Comm 2013 about the future of mobile marketing and the benefits of using web apps for companies. Webapptool is an online HTML5 toolkit to create web apps.
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
MOBILE RIGHT NOW: What A Real Customer’s Mobile Experience Looks LikeAdrian Mendoza
The growth of mobile usage is exciting, explosive, and represents a whole new source of traffic and revenue for your business. It is critical to know your customers' mobile experience and to quantify your customers' ability to get to your mobile website or app. Whether its buying on your mobile app or surfing on your mobile website, optimizing for mobile is more critical then ever for your business.
Hosted by Yottaa, join Ariel Weil (VP Products at Yottaa), Doug Sillars (Principal Architect, ARO Outreach team at AT&T) and Adrian Mendoza (Co-founder of Marlin Mobile), as they discuss how to create a better mobile user experience by using current optimization best practices in combination with metrics such as network connectivity and signal strength.
In a webinar, you’ll get vital guidance on how to improve the performance of your mobile site:
Explore real mobile metrics on what the profile of a mobile customer looks like (i.e. network connectivity, signal strength, mobile performance by time of day, and even battery usage).
Learn how to leverage this data to better understand current optimization techniques for making your mobile app and website customers have a better mobile experience.
Learn about the performance pitfalls of mobile sites
Plus you'll learn the value of performance measurement tools like Marlin Mobile, a solution built specifically for mobile sites, and Yottaa, a cloud platform that drives user engagement to increase conversions and revenue. By measuring performance on real devices in the wild, you'll get the details you need to diagnose a slow mobile site and to fix it.
Mobile Rage - What causes it & how to fix it
Most of us have been there. That website you want to use, from your mobile device, that just refuses to cooperate. From the Flash-only, to the can't f**king log in, to the redirect-to-mobile-and-stay-there sites, there's more than enough websites out there to invoke Mobile Rage.
Although we all know that the best mobile development strategy is "mobile-first", we also all know how many sites and applications out there were designed and built by people who didn't imagine how fast mobile would take over.
Come learn about the common mistakes most people make for mobile, and some of the simple solutions you can use to help reduce Mobile Rage, without having to do a complete rewrite.
NWRA Q2 Program: How Recruiters can Survive the Shift to a Connected Device L...NorthwestRecruiters
Guest speaker, Michael Marlatt's presentation of "How Recruiters can Survive the Shift to a Connected Device Landscape."
Presentation Overview:
As job-seeking behaviors migrate to smartphones and other connected devices, it is important for employers to improve their mobile Web experience. Our program will explore trends in mobile usage behaviors and technology adoption and address how the mobile channel is presenting new opportunities for engaging with today's hyper-connected generation.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
A thesis written by @josephinelipp and @alexandrecorda about Social Media and the Luxury industry, and their complex relationship.
You can also read our blog on http://luxurysocialmedia.wordpress.com/
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
The future of mobile marketing and the benefits of web apps @ Riga Comm 2013webapptool
Presentation @ Riga Comm 2013 about the future of mobile marketing and the benefits of using web apps for companies. Webapptool is an online HTML5 toolkit to create web apps.
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
MOBILE RIGHT NOW: What A Real Customer’s Mobile Experience Looks LikeAdrian Mendoza
The growth of mobile usage is exciting, explosive, and represents a whole new source of traffic and revenue for your business. It is critical to know your customers' mobile experience and to quantify your customers' ability to get to your mobile website or app. Whether its buying on your mobile app or surfing on your mobile website, optimizing for mobile is more critical then ever for your business.
Hosted by Yottaa, join Ariel Weil (VP Products at Yottaa), Doug Sillars (Principal Architect, ARO Outreach team at AT&T) and Adrian Mendoza (Co-founder of Marlin Mobile), as they discuss how to create a better mobile user experience by using current optimization best practices in combination with metrics such as network connectivity and signal strength.
In a webinar, you’ll get vital guidance on how to improve the performance of your mobile site:
Explore real mobile metrics on what the profile of a mobile customer looks like (i.e. network connectivity, signal strength, mobile performance by time of day, and even battery usage).
Learn how to leverage this data to better understand current optimization techniques for making your mobile app and website customers have a better mobile experience.
Learn about the performance pitfalls of mobile sites
Plus you'll learn the value of performance measurement tools like Marlin Mobile, a solution built specifically for mobile sites, and Yottaa, a cloud platform that drives user engagement to increase conversions and revenue. By measuring performance on real devices in the wild, you'll get the details you need to diagnose a slow mobile site and to fix it.
Mobile Rage - What causes it & how to fix it
Most of us have been there. That website you want to use, from your mobile device, that just refuses to cooperate. From the Flash-only, to the can't f**king log in, to the redirect-to-mobile-and-stay-there sites, there's more than enough websites out there to invoke Mobile Rage.
Although we all know that the best mobile development strategy is "mobile-first", we also all know how many sites and applications out there were designed and built by people who didn't imagine how fast mobile would take over.
Come learn about the common mistakes most people make for mobile, and some of the simple solutions you can use to help reduce Mobile Rage, without having to do a complete rewrite.
NWRA Q2 Program: How Recruiters can Survive the Shift to a Connected Device L...NorthwestRecruiters
Guest speaker, Michael Marlatt's presentation of "How Recruiters can Survive the Shift to a Connected Device Landscape."
Presentation Overview:
As job-seeking behaviors migrate to smartphones and other connected devices, it is important for employers to improve their mobile Web experience. Our program will explore trends in mobile usage behaviors and technology adoption and address how the mobile channel is presenting new opportunities for engaging with today's hyper-connected generation.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
A thesis written by @josephinelipp and @alexandrecorda about Social Media and the Luxury industry, and their complex relationship.
You can also read our blog on http://luxurysocialmedia.wordpress.com/
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Dolce&Gabbana specializes in expensive luxury items, is influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
There is 100% chances you are going to engage your customers on mobile first, but converting them into lifetime and faithful promoters is a multi-screen journey. For brands, media and retailers it is then critical to select the most relevant device-agnostic technology and the
Put a UI Developer in a Bank; See What HappensC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/ZVNdPZ.
Horia Dragomir takes a look at how banks are improving their workflow for web based applications and how they have to support everything from the bleeding edge to the old IE browsers. Filmed at qconlondon.com.
Horia Dragomir is a UI Developer, currently working at wooga in Berlin, where he focuses on developing HTML5 Mobile games. He has spent the better part of his working days in distributed teams, employing agile methods and discovering better ways for teams to work together. Twitter: @hdragomir
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...Jeremy Johnson
There are a number of options when going mobile, and it's not slowing down. Why choose one over the other? What are the strengths and pitfalls? What's right for your customers and users? We'll go over each option, with examples of how you can come to the right strategy around your mobile offerings.
The Browser is Dead, Long Live the Web! (Jonathan Stark)Future Insights
Session slides from Future Insights Live, Vegas 2015 - https://futureinsightslive.com/las-vegas-2015/
For decades, it has been safe to assume that every networked computing device had a graphical Web browser installed by default. With the rise of mobile computing, wearable tech, and the internet of things, this is no longer a safe assumption. Join Jonathan for this inspiring opening keynote talk where he will he explore what web professionals can do to thrive in a world without web browsers.
In the last year or so things changed drastically. Everybody uses an iPhone6, is connected 24/7 at high-speed without data caps, is healthy, has shiny teeth and loves spending money on your products. All you need to do is constantly innovate and you'll be a major success. The term for this is "the modern web". Another word for it is nonsense. There is a web people want and there is one that people use. We should start thinking about upgrading the one people use and stop chasing our own tail trying to mimick other environments.
Emanuele Bolognesi, responsabile del progetto AppsFuel, analizza le possibilità di distribuzione, promozione e monetizzazione del mobile web, facendo un confronto tra app native e web app, evidenziando le problematiche, ma anche le opportunità offerte da queste due tecnologie.
Performance Optimization for Mobile Web | Fresh Tilled SoilFresh Tilled Soil
In this presentation Fresh Tilled Soil takes a discerning look at how the mobile web has been transformed to date, and where it will go from here. We'll talk about the latest tools for testing and debugging websites, newest HTML5/CSS3/JavaScript technologies, and the best strategies for mobile website performance & optimization. Finally, we’ll reveal some of the exciting, not yet released web API’s that will bring the mobile-web user experience to a whole new level!
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. Mobile first strategies build to the
constraints of mobile devices, and the
needs of mobile users first.
3.
4. LUKE WROBLEWSKI
"Losing 80% of your screen space
forces you to focus. You need to make
sure that what stays on the screen is
the most important set of features for
your customers and your business."
http://www.lukew.com/ff/entry.asp?1117
5. JEREMY KEITH
"Mobile web design has already
established a number of excellent best
practices whereas traditional “desktop”
web design has become the domain of
laziness and complacency. "
http://adactio.com/journal/4523
6.
7.
8.
9.
10. JEREMY KEITH
"How can we design for our content
in such a way that the reader won’t
need or want to reach for Readability
or Instapaper?"
http://adactio.com/journal/4523
28. MYTH: CONTEXT = INTENT
All we know is that the screen is small.
29. MYTH: CONTEXT = INTENT
All we know is that the screen is small.
Small screen != <time, bandwidth, sales.
30. MYTH: CONTEXT = INTENT
All we know is that the screen is small.
Small screen != <time, bandwidth, sales.
Assumption = …
31. MYTH: CONTEXT = INTENT
All we know is that the screen is small.
Small screen != <time, bandwidth, sales.
Assumption = …
'Mobile' users have time, money and
choice.
32.
33. NO. 2
"Mobile users are not my core
audience, I want to focus on revenue
generators."
34. MYTH: MOBILE IS NICHE
http://www.lukew.com/ff/entry.asp?1506
35. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
http://www.lukew.com/ff/entry.asp?1506
36. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
• 700k Android devices activated
http://www.lukew.com/ff/entry.asp?1506
37. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
• 700k Android devices activated
• 200k Nokia smartphones
http://www.lukew.com/ff/entry.asp?1506
38. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
• 700k Android devices activated
• 200k Nokia smartphones
• 143k Blackberry
http://www.lukew.com/ff/entry.asp?1506
39. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
• 700k Android devices activated
• 200k Nokia smartphones
• 143k Blackberry
• 371k babies born
http://www.lukew.com/ff/entry.asp?1506
40. MYTH: MOBILE IS NICHE
2009 2010 2011
PayPal $141m
eBay $600m
http://www.lukew.com/ff/entry.asp?1506
41. MYTH: MOBILE IS NICHE
2009 2010 2011
PayPal $141m $750m
eBay $600m $2b
http://www.lukew.com/ff/entry.asp?1506
42. MYTH: MOBILE IS NICHE
2009 2010 2011
PayPal $141m $750m $4b
eBay $600m $2b $5b
http://www.lukew.com/ff/entry.asp?1506
46. MYTH: RWD IS EXPENSIVE
• Ignoring potential customers is more so.
47. MYTH: RWD IS EXPENSIVE
• Ignoring potential customers is more so.
• Needn't cost more than existing techniques.
48. MYTH: RWD IS EXPENSIVE
• Ignoring potential customers is more so.
• Needn't cost more than existing techniques.
• It is future-friendly, offering better ROI.
49. MYTH: RWD IS EXPENSIVE
• Ignoring potential customers is more so.
• Needn't cost more than existing techniques.
• It is future-friendly, offering better ROI.
• Try costing the alternatives.
50. NO. 4
"Mobile-friendly sites don't have
enough room for my logo / happy-
salad.png / break-dancing paper clip /
wonder-widget dashboard!"
Seth Warburton - Internet inspired\n\nI hope to change the way you think about building your next web site / template / extension.\n\nWhat is Mobile first? \n
Reach the biggest audience\n\nDifference with mobile vs desktop users?\n
Examples are not hard to find.\n\nWhy do people design websites like this?\n
Why would this change on larger screens?\n\nI like to call him Luke W! Authored 'mobile first'\n\nLuke has done all the stats, so I don't have to.\n
Excellent blog. Tackling many of the big issues of rwd.\n\nExamples of bloat? Where did we go wrong?\n\nTwitter link from a friend.\n
\n\n
\n\n
Read now - Read later - Send to kindle\n\nMaximum enjoyment. Changed the way I read online.\n\nQuick poll. Who uses these tools?\n
Driving your users away by creating design 'barriers' is bad for business.I\n
\n\n
\n\n
\n\n
Web default is 'mobile'. No widths, no media queries = mobile friendly\n
If you can do it with HTML and CSS, do so.\n
If you can only do it with JavaScript ask:\n\nDoes this truly benefit the user?\n
State of the web - may 1998 = 61kb\n\nThe world still has 1998 web\nDeveloping countries - Old technology - 'feature phones'\n\nPeople pay for mobile data! We build sites as if everyone has fast, cheap broadband. They don't. \n
Progressive enhancement doesn't just apply to css3.\n\nAdd features for supported devices, don't strip them on unsupported \n
\n\n
\n\n
Web content is fluid by default.\n
Reverses the traditional build process. Mobile can't be an add-on.\n
Mobile layout to all devices? @media query for desktop?\n
Images remain an issue. Essential images the safe default = user first! \n
Some of the many myths you may hear...\n
Who can guess the next slide?\n
\n\n
Mobile users are rushed, distracted and have terrible connectivity\n\nMobile users only want your phone number and a map (they use their phones to find restaurants)\n
\n\n
Who here has their smartphone connected via wifi when at home?\n\nWho has used their smartphone sat in their livingroom? Laid in bed? Waiting for a train/plane?\n
Desktop assumption: indoors, seated, lots of bandwidth, big screen.\n\nProbably true: indoors, seated...\n\nMobile assumption: outdoors, walking, low bandwidth, small screen.\n\nProbably true: small screen. (iPad?).\n
Dont dumb it down for 'mobile' users, they won't thank you.\n
Meet the users needs, whatever their screen size.\n
\n\n
There isn't many of them.\n\nThey don't buy things\n
\n\n
\n\n
\n\n
\n\n
1.45m devices each day vs 371k babies\n\n42% tablet owners have purchased something (Luke W)\n\n29% of smartphone owners\n
\n\n
\n\n
Healthy gains in a stagnating world economy\n\nWhat will happen when the economy picks up?\n\n\n\n
\n\n
\n\n
\n\n
Not meeting user needs and expectations means costs.\n\nRemember mobile spending growth?\n
It requires some new skills and a change of mindset.\n
iPhone apps? Android?\n\nThey weren't here 5 yrs ago, they may not be in 5 yrs time. I think HTML and CSS will still be here. \n
Apps cost huge amounts to develop (no cross platform solutions)\n\nmiddleman costs\n\n'mobile' sites require constant maintenance (device detection) and provide only limited coverage. (smart tv, console)\n
\n\n
\n\n
Coca-cola logo 272x69\n
\n\n
Readability / Instapaper?\n\nHappy people stay longer / buy more / return / tell friends\n
E-commerce : avg impact of 1 second delay = 7% reduction in conversions\n
Desktop, mobile? Faster sites are always better sites.\n\nBetter rankings, more conversions.\n
\n\n
Content rich\n\nMobile friendly (buttons for key tasks)\n\nContent first (navigation second)\n
You don't need images or tons of content to make a statement with style.\n
Ampersand 129kb (36.5 k logo)\n\nIf you provide great UX for mobile, why would you change that for bigger screens?\n
A beautiful design, providing everything the user came for: content\n
Well intended.\n\nEasy to get caught on little details.\n
A well thought out design\n\nProminent mobile search\n\nNo mobile menu without js. Don't use .js to ensure things work!\n\nThe big players stumble here too. Guess what's next?\n
No menu!\n\nClue in the css3 logo. Progressive enhancement is not only for CSS!\n