Mobile marketing integrated presentation during Social Media & Email marketing summit in Cairo - Interact and Michael Leander.

1. Mobile Marketing
Engaging your target
audience
Cairo, December 21st
Fady Ramzy
Interact Egypt country Manager

2. Lets
Interact

3. So far so good?
#followinteract
#SMMC
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4. 2010
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Mobile marketing

5. Mobile Applications
“the mobile app market will be worth $25 Billion by 2014”
- Juniper Research
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Mobile marketing 21/12/2010

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7. Why do I need a mobile marketing strategy?
 Unmatched Reach: Your brand in customer’s pocket
 Targeting and personalization: You know your customer
 Low data rates: Its is accessible
 The Applications rising tide: Unmatched potential now
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Mobile marketing

8. Popular channels
 SMS: text + URL
 Mobile portals
 Mobile applications: Branded apps, advertising
 QR codes: Links and coupons
 Bluetooth marketing
 Mobile video
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Mobile marketing

9. Mobile
Applications

10. 1.Productivity
(email, calendar,...)
2.Services / Utilities
(information, updates,
notification)
3.Entertainment
(games, fun, Social media)
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11. Mobile
Video

12. New landscape for Mobile Video
Mobile video
services, now are not
yet widespread but
will grow fastly in the
next years.
Much of the growth will
be fueled by increased
bandwidth, lower data
costs, and more
advanced handheld
devices.
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13. Mobile video market – new opportunities
A rising demand for
Mobile Video services will
create major new
opportunities for brands
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14. Mobile Video Services
- Mobile TV
- Video on Demand (VoD)
- Video sharing
- Viral video sharing Consumer-oriented mobile
- Video blogging video services focuse on
- Conversational video entertainment and social
- Video portal networking
- Multimedia ring-back tone
- Mobile advertising
- Social networking
- Video messaging and video SMS
- Video training Business-oriented mobile video
- Interactive Voice and Video Response services emphasize enhanced
(IVVR)
communications and collaboration
- Video sharing between a business and
its customers
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15. QR Codes

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Mobile marketing

17. Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
Grazie! http://Egypt.interact.it
‫شكرا‬
Fady Ramzy
Fady@interact.mobi
Mobile marketing:
@Cyberzizo
Linkedin: Fady Ramzy
21/12/2010
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