This is the presentation mkhoj made at the afaqs conference “Mobile conversations”, this presentation talks about the future of the mobile advertising, and how the mobile market is shaping up in the Asia pacific geography, and also talks about user profile of the mobile internet or the WAP market.

5. Creativity in Thinking Think for the medium

6. Know the Customer Source: mKhoj Internal Survey

7. What are they browsing? Source: mKhoj Internal Survey

8. Creative Thinking - Define the campaign objective? Broadcast the message Generate first level responses Generate interest and create engagement Create a mechanism for referral Keep in touch

9. Did you know that Mobile allows you to use various tools Click-to-Call Call the call center Click-to-Video Watch the video on your phone Click-to-Participate Contest to win goodies or generate leads Click-to-Download Download branded/paid/unpaid mobile content Click-to-SMS SMS yourself or your friend address or m-coupon

10. Creativity in Design Design for the medium

11. Which handsets they are using? Source: mKhoj Internal Survey

14. Reebok Landing page example HOME BACK HOME Get a callback from Dhoni or Bipasha Locate Nearest Reebok Store Download Free Wallpaper Your Move Story DOWNLOAD HOME BACK Click on Any image to view +91-

15. Creativity in Analysis Analyse for the medium

17. Track each and every interaction 10.2% 12.4% 6.2% 37.8% 15% 7%

18. Some Case Studies

23. Abhay Singhal [email_address]