Interact is an Italian company founded in 1995 that provides streaming media solutions. It has offices in several countries including Egypt where it launched operations in 2009. Interact uses Real Networks' streaming technology which can stream to over 1 billion devices globally including many mobile phones. Streaming delivers content in real-time while downloads allow storing content locally, and each method has advantages for different use cases. Mobile streaming faces challenges from limited bandwidth and screen sizes.

1. INTERACT
STREAMING ACADEMY
Introduction

2. Interact SpA
̵ Founded in 1995 in Italy
̵ Subsidiary of Eurel Group with offices in Italy,
Egypt & Luxemburg
̵ International Presence with running operations
in Egypt, Algeria, Tunisia, Pakistan, Greece,
Kuwait and Italy
̵ Joint Stock Company in December 2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
08/03/2011
INTERACT SOCIAL MEDIA SPACE 2

3. About real networks
̵ Pioneers in Streaming Media Delivery since 1994.
̵ Global Leader in Mobile Media Delivery
̵ 100 Mobile Operators in 59 Countries including Vodafone,
O2, Wind, Tim, TeliaSonera, Telefonica
̵ Device Reach - RealPlayer®
̵ available for PC, Apple Macs, Linux, Unix, PDAs &
Mobile Phones
̵ A potential of 1 Billion devices globally
̵ RealPlayer® installed into Nokia, Siemens, Motorola,
Samsung - 3G and 2.5G handsets – 450 Million Helix DNA
handsets today!

5. What is streaming?
Streaming:
̵ Real time viewing of content
̵ Types : live, on demand and re-broadcast
̵ Examples : archived training videos or lectures, Wedding ceremony,
graduation ceremony and live channels
Download:
̵ The copy of content from one computer system to another
̵ Types : progressive download (watch while download), full download
̵ Examples: Purchase of latest singles, podcasts, Apple movie trailer

6. Why streaming rather than download?
̵ Real time functional control
(play, pause, fast forward, rewind, stop)
̵ No need to wait for download to happen
̵ Ability to control bandwidth end to end
̵ Bandwidth Management
̵ Secure Access
̵ Asset Management and control
(view versus takeaway)
̵ Usage reporting (manipulate log files)
̵ Live streaming

7. Why download rather than streaming?
̵ One time bandwidth cost
̵ Playback anytime, any place
̵ Ability to easily redistribute files
̵ Transfer media to other devices
̵ Always get best quality
̵ Usually no firewall issues.

8. 3GPP
̵ 3rd Generation Partnership Project (3GPP)
̵ Collaboration of telecommunication associations (est. 1998)
̵ Aimed at UMTS networks
̵ Latest: 3GPP Release 6 (Release 7 almost finalized, work on
Release 8 is also under way)
3GP
̵ Multimedia container format defined by 3GPP
̵ Simplified version of MP4 container
̵ Helix Mobile Server includes 3GP packetizer (Helix Server
does not)

9. Codecs
̵ RealMedia operates on 2.5G & 3G phones
̵ Real Video 8 is the baseline on all RealPlayer phones
̵ 3GP containers may contain certain codecs (as defined in 3GPP releases)
̵ 3GPP R5:
̵ Video: H.263, MPEG4 Part2 (Simple Profile)
̵ Audio: AAC, AMR-NB, AMR-WB
̵ 3GPP R6:
̵ Video: H.264, H.263, MPEG4 Part2 (Simple Profile)
̵ Audio: AAC, AAC Plus, Enhanced AAC Plus, AMR-NB, AMR-WB
̵ Support for Multi-Rate Files

10. Mobile streaming
̵ Screen Resolution
̵ mobile devices have small screens, and display a reduced resolution
̵ The resolutions typically used are :
CIF (352 x 288), QCIF (176 x 144), SQCIF (128 x 96), HVGA (640
x 240), QHVGA (320 x 240)
̵ Bandwidth
̵ the mobile network offers a more limited
bandwidth and higher latency compared
to a broadband network.
̵ using the IP supports both TCP
and UDP protocols.

11. Mobile streaming architecture

12. iPhone & ipad streaming
̵ Use HTTP streaming only
̵ Allow the bandwidth dynamic adaptation technology Known
as "adaptive bit-rate"
̵ Files are "segmented" in many fragments that the player
invoked with "HTTP GET "

13. Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
Contact us http://Egypt.interact.it
T +202 24149624
today! F +202 26904981
Twitter: @interactEgypt
08/03/2011
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