A presentation about the growing trend of mobile usage and the opportunities for marketers in the mobile industry. If you are trying to get started in mobile marketing, this is a good one for you!

1. PRINCIPLES OF MOBILE
MARKETING
By Ricardo Moreira
me@rmbmoreira.com

2. Great Opportunity.

3. Technology business.

4. Mobile and local.

5. Remote control.

6. Directions and advice.

7. To figure out where to eat, where to
play, where to shop, who to meet…

8. Entering a transformative period.

9. 10 years to ‘Move the camera’

10. Today is Mobile’s movement of
the camera.

11. 1,046,510,000
OF Cellphones in CHINA
Truly Mobile – The Netsize Guide by Gemalto, 2011
Our Mobile Planet (Google)
The Mobile Playbook (Google)
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12. For Today
Probably Not likely
SMS Payments (NFC,SMS,Voice,App)
Newsletter Augmented Reality
Search & Display ads SEO & Sitemaps
Site & Landing Page Bluetooth
Mobile Apps MMS and Voice
Tablets Mobile Marketing B2B
QR Code M-Commerce
GeoMarketing Mobile Productivity (apps & google)
Mobile ROI
RTF (Real Time Factor)
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13. Portugal on the Run
17.000.000 phones 11.000.000
4.000.000 smartphones Broadband 3G/4G Subscriptions
3rd worldwide
1.000.000
A single semester’s phone sales in
2012
472.000.000
118 mobile searchs/month/person
8th highest in Europe
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14. Not
convinced?
GOOGLE it!
http://youtu.be/CjUcq_E4I-s
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15. Take advantage with these
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16. STRATEGY!!!
GOALS?
1 Specific, measurable, realistic, deadlines
Purchase, Traffic, Branding, Contacts, Subscription
WHO TO TARGET?
2 Wide or niche - Reach them effectively
What are they supposed to do?
HOW TO TARGET?
3 Type of ad, Site, Landing Page
MEASUREMENT!
4 Analytics, statistics, apps
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17. Site vs App
Mobile Site Mobile App
Traffic source Engagement
Any device OS incompatible
Information Fun or usefulness
Internet access Works offline
Requires search Smartphone icon
SEO Information access
User behaviour Push messages
Hardware- GPS
Analyze and act
camera, …
WHY NOT BOTH?
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18. Mobile for mobiles
Mobile site solutions
Howtogomo.com – mobile website
Sites.google.com/mobilize – mobile landing page
Getgomobi.com – convert
Mobicanvas.com - convert
Get Mobile!
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19. Mobile is social
Social media integration Image is King!
Facebook – 60% access mobile
Test your content – responsive’ness’ THINGLINK – Rich images (responsive)
Where are your links pointing to?
Facebook Tabs?
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20. ENGAGE – ANYWHERE, ANYTIME
‘Take my brand with you’
http://mobile.conduit.com/
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21. TABLET STRATEGY
72% 208.000.000 T-commerce
Shop on a weekly basis Tablets sold until 2014 Prepare for it
CASE STUDY - http://www.projectrebrief.com/volvo
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22. FIRST RULE OF GEOMARKETING
BE THERE!! Locate your business!
Facebook
Foursquare
Google Places
Outros:
Scvngr.com www.where.com
Also the good old Yellow Pages
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23. AD EXTENSIONS
Sitelinks Location Call Now
23 X
FUN FACT
In the US, mobile has the highest gap
between ad investment and time spent:
1% compared to 23%
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24. What’s your score?
4?
2?
Test your website!
mobiready.com
Responsinator.com (preview on devices)
http://youtu.be/ihL2FaONWs8
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25. INTEGRATED SOLUTIONS
SMS EMAIL VOICE TRACK
SMS for ‘non email Embedded QR codes; Calls according to Optimize and
openers’; Segmentation of behaviour; preview for mobile;
Mobile landing page subscribers; CTR reports;
for segment ir SMS;
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26. QR Codes
http://qrhacker.com/
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27. MONETIZE MOBILE
$$$
$$$
$$$
http://mcoin.com/ : in-app / in-game
Also try: AdMob (app) | AdSense Mobile | iAd
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28. ROI
January February March April May June July August September October November December
Measure, Track, Analyze
Analytics, Social Media, Traffic, Source, Apps, Site, Ads, Bit.ly stats, QR Codes
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29. SO, EXAMPLES
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30. Combination of intent, proximity,
timing and customization is too
powerful to resist.

31. Conquesting: Winning customers
when they’ve already shifted
themselves to a particular mindset.

32. Target customers at competitor’s
establishments.

33. You’ve just shared that you’re
craving for Pizza.

34. @ Joana – I’m thirsty!

35. The right product shown on the right
conditions performs more than 3x
better.

36. Search User’s profile; Use Big
Data techniques; Predict intent.

37. QUESTION & ANSWER SESSION
&
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38. linkedin.com/RMBMoreira
Ricardo Moreira twitter.com/RMBMoreira
Digital Marketing Passionate
Go ahead & Google: RMBMoreira
e-mail: me@rmbmoreira.com