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Socialn Media g
                                                       Tra sformin
                                                      Egypt
A report Compiled by Interact Egypt. February 2011
Social Media


2                                 24/02/2011
    Social Media power in Egypt
Is not…


3                                     24/02/2011
    Social Media power in Egypt
the


4                                       24/02/2011
    Social Media power in Egypt
Virtual


5                                       24/02/2011
    Social Media power in Egypt
Online World


6                                 24/02/2011
    Social Media power in Egypt
Anymore..


7                                 24/02/2011
    Social Media power in Egypt
Social Media


8                                 24/02/2011
    Social Media power in Egypt
is


9                                      24/02/2011
    Social Media power in Egypt
the


10                                       24/02/2011
     Social Media power in Egypt
REAL


11                                        24/02/2011
     Social Media power in Egypt
WORLD online


12                                 24/02/2011
     Social Media power in Egypt
13                                 24/02/2011
     Social Media power in Egypt
Social Media
From the Virtual to The Real World..

Facebook & Twitter became the most widely used social Media networks as
powerful means of communication between people in the Middle East, specially Egypt!

   •   Your voice gets heard on a large scale.
   •   Word of mouth spreads faster and faster.
   •   You talk to the people who talk like you.
   •   You talk to MANY people “At the same time”
   •   You are relatively freer to express.


A Month Ago.

   •   The number of Facebook users in Egypt was around 4,567, 660!
   •   The number of Twitter visitors in Egypt was approximately 360 K


  14                                                   24/02/2011
         Social Media power in Egypt
Social Media to Spur Publics!




                    The 25th of Jan, 2011.
How it
                                                               started?
                                                        6th of April Youth Movement.

                                                                    76,170
                                                                    fans..!

6th of April Fan page was created to express anger towards the government & call out
for a protest.



Social media gave people a room for self-expression some “Freedom” and “Real Action”.


   16                                                  24/02/2011
          Social Media power in Egypt
“We established this movement, because we do
believe that Egypt deserves an advanced place
in the world, and the Egyptian people deserves a
better life as well! we started together to
encourage people to express their opinion about
the previous regime, to break their own fears
and negativity! and to elevate their awareness
about the importance of participation in the
political life!” - 6th of April Youth Movement to
Interact Egypt
17                                 24/02/2011
     Social Media power in Egypt
Later On...!

  Kolena Khaled Said – (We Are All Khaled Said)
  Fan Page.

  It’s a fan page created on Facebook, mainly to
  express the public rage that has occurred as result of
  “Khaled Said” death ;the Alexandrian guy was beaten
  to death by the “Egyptian police!”.

  It encouraged people to go in a peaceful march,                       The police Martyr Khaled Said.
  wearing black mainly in Alexandria and Cairo against
  the Police, and to show Solidarity to Khaled Said’s
  Family!
                                                                              70,276
                                                                               Fans


                                                           24/02/2011
  18    Social Media power in Egypt
A Daring Move!?
                          YES!




Facebook was people’s “Resort” & they “Expressed” how they “Felt”
                          towards “the   given situation”.
                                                     24/02/2011
19   Social Media power in Egypt
It continued ..
Until Jan 25. 2011.
With the help and the activity of those fan Pages
( 6th of April Movement and We’re All Khaled
Said, to name a few, more courage was
acquired though social Media Networks to
further express people’s dissent to political
matters concerning Egypt.

This has triggered the creation of the 25th Of
Jan Fan Page to encourage people to go on a
peaceful march on the 25th of Jan to express
their contempt from the police forces on the
“Egyptian Police national day”.


The page was created in Arabic & another in
English

The Main Arabic Fan Page has

                   57,014
                                                    24/02/2011
    20      Social Media power in Egypt
It simply started by




                                   24/02/2011
21   Social Media power in Egypt
I Like ..
                                      24/02/2011
22   Social Media power in Egypt
And more…
                                   24/02/2011
23   Social Media power in Egypt
Twitter – Before, During and After the Egyptian
Revolution.




                                                                         #Tahrir
Egyptians were tweeting
insanely before the protest                                              #Egypt
and live during the protest                                              #Cairo
 from Tahrir square, Cairo Downtown,
where the protest was destined to be…!                                   #Jan25
Twitter was flooded with tweets about the approximate number of people,
their place, their directions, the police reaction towards the protesters, Etc!
                                                        24/02/2011
   24     Social Media power in Egypt
Twitter – Before, During and After the Egyptian
Revolution.




       #Tahrir
       #Egypt
       #Cairo
       #Jan25



                                       24/02/2011
  25     Social Media power in Egypt
And ended here..




The biggest revolution in the Egyptian history!
                                     24/02/2011
  26   Social Media power in Egypt
Online Media Coverage Of The Egyptian Revolution.
Some Media Channels that Covered the Egyptian
Revolution.




Constant Update!

Immediate Feedback!

Action & Reaction


                                     24/02/2011
 28    Social Media power in Egypt
Some Media Channels that Covered the Egyptian
Revolution.
                                     On Twitter




                                    24/02/2011
 29   Social Media power in Egypt
How the
                                   Egyptians
                                   Reacted Over
                                   Social Media..!




                                     24/02/2011
30   Social Media power in Egypt
Egyptians started discussing and creating
campaigns!
                                                                         Martyrs
                                         The
                                       Egyptian
         Elections
         in Egypt
                                        Army


                                                         Reconstruct
                                            Title Text     Egypt

      Political                        25 Jan
      Parties                           2011
                                                                       News and
                                                                         More




                                                          24/02/2011
 31      Social Media power in Egypt
Famous During-&-Post-Revolution Pages:




The official Page of the Supreme council of the Egyptian Armed Forces.

This was an initiative from the Egyptian Armed Forces to keep an open channel of
communication with the Egyptians on Facebook, to get direct feedback from the people
on anything.

                                                          24/02/2011
   32     Social Media power in Egypt
Famous During-&-Post-Revolution Pages:




An Initiative to support Tourism in Egypt After the Revolution in Egypt

An initiative from online Egyptians to bring back tourists to Egypt and re-encourage the
visiting of tourists to Egypt after the Revolution.


                                                             24/02/2011
    33     Social Media power in Egypt
Famous During-&-Post-Revolution Pages:




An initiative from the Famous Egyptian Radio Station to generate and collect ideas for a
better Egypt
The Radio station launched a new live program called “Mowaten Masry” (Egyptian
citizen to collect ideas and initiatives to make Egypt better.

                                                            24/02/2011
    34     Social Media power in Egypt
It’s a Digital Egyptian Revolution too!



                                   24/02/2011
35   Social Media power in Egypt
Total Facebook Users:


                        5,650,000+
            1,1 million new users
                  In almost One MONTH!
                                                                                                        24/02/2011
       36          Social Media power in Egypt
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
Twitter Users approximately
                                                                                                        450 K
                                                                                       Around 100,000+
                                                                                          new users
                                                                                        In almost One MONTH!
                                                                                                        24/02/2011
       37          Social Media power in Egypt
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
More twitter facts from Hootsuite . . .




                                                                                                        24/02/2011
       38          Social Media power in Egypt
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
More twitter facts from Hootsuite . . .




                                                                                                        24/02/2011
       39          Social Media power in Egypt
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
More twitter facts from Hootsuite . . .




                                                                                                        24/02/2011
       40          Social Media power in Egypt
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
More twitter facts from Sysomos . . .




 “We analyzed
  52 million Twitter
  users, and
 discovered that
  88.1% were

  from           Egypt.”
                                                                                                        24/02/2011
       41          Social Media power in Egypt
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
Compiled by Kovasboguta




                                                                                                        24/02/2011
       42          Social Media power in Egypt
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
Sysomous.




                                                                                                        24/02/2011
       43          Social Media power in Egypt
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
The Online Video Revolution!




                                          The Revolution




                                     24/02/2011
  44   Social Media power in Egypt
The Online Video Revolution!




                                      About the Martyrs




                                     24/02/2011
  45   Social Media power in Egypt
The Online Video Revolution!




                                             About Tourism




                                     24/02/2011
  46   Social Media power in Egypt
Social Media is

                  Power . . .

                                       24/02/2011
47   Social Media power in Egypt
If you want to know more
              about it . . .

                                    Or

       You want to utilize this
     power for your business . . .
                                         24/02/2011
48    Social Media power in Egypt
Interact Egypt
                               7B Omar Shaaban,
                               Nasr city, Cairo
     Contact us                http://Egypt.interact.it
                               T +202 24149624
       today                   F +202 26904981

                                 @interactEgypt
                                    Interact Egypt




                  24/02/2011
49

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Social media sparking the egyptian revolution in 2011

  • 1. Socialn Media g Tra sformin Egypt A report Compiled by Interact Egypt. February 2011
  • 2. Social Media 2 24/02/2011 Social Media power in Egypt
  • 3. Is not… 3 24/02/2011 Social Media power in Egypt
  • 4. the 4 24/02/2011 Social Media power in Egypt
  • 5. Virtual 5 24/02/2011 Social Media power in Egypt
  • 6. Online World 6 24/02/2011 Social Media power in Egypt
  • 7. Anymore.. 7 24/02/2011 Social Media power in Egypt
  • 8. Social Media 8 24/02/2011 Social Media power in Egypt
  • 9. is 9 24/02/2011 Social Media power in Egypt
  • 10. the 10 24/02/2011 Social Media power in Egypt
  • 11. REAL 11 24/02/2011 Social Media power in Egypt
  • 12. WORLD online 12 24/02/2011 Social Media power in Egypt
  • 13. 13 24/02/2011 Social Media power in Egypt
  • 14. Social Media From the Virtual to The Real World.. Facebook & Twitter became the most widely used social Media networks as powerful means of communication between people in the Middle East, specially Egypt! • Your voice gets heard on a large scale. • Word of mouth spreads faster and faster. • You talk to the people who talk like you. • You talk to MANY people “At the same time” • You are relatively freer to express. A Month Ago. • The number of Facebook users in Egypt was around 4,567, 660! • The number of Twitter visitors in Egypt was approximately 360 K 14 24/02/2011 Social Media power in Egypt
  • 15. Social Media to Spur Publics! The 25th of Jan, 2011.
  • 16. How it started? 6th of April Youth Movement. 76,170 fans..! 6th of April Fan page was created to express anger towards the government & call out for a protest. Social media gave people a room for self-expression some “Freedom” and “Real Action”. 16 24/02/2011 Social Media power in Egypt
  • 17. “We established this movement, because we do believe that Egypt deserves an advanced place in the world, and the Egyptian people deserves a better life as well! we started together to encourage people to express their opinion about the previous regime, to break their own fears and negativity! and to elevate their awareness about the importance of participation in the political life!” - 6th of April Youth Movement to Interact Egypt 17 24/02/2011 Social Media power in Egypt
  • 18. Later On...! Kolena Khaled Said – (We Are All Khaled Said) Fan Page. It’s a fan page created on Facebook, mainly to express the public rage that has occurred as result of “Khaled Said” death ;the Alexandrian guy was beaten to death by the “Egyptian police!”. It encouraged people to go in a peaceful march, The police Martyr Khaled Said. wearing black mainly in Alexandria and Cairo against the Police, and to show Solidarity to Khaled Said’s Family! 70,276 Fans 24/02/2011 18 Social Media power in Egypt
  • 19. A Daring Move!? YES! Facebook was people’s “Resort” & they “Expressed” how they “Felt” towards “the given situation”. 24/02/2011 19 Social Media power in Egypt
  • 20. It continued .. Until Jan 25. 2011. With the help and the activity of those fan Pages ( 6th of April Movement and We’re All Khaled Said, to name a few, more courage was acquired though social Media Networks to further express people’s dissent to political matters concerning Egypt. This has triggered the creation of the 25th Of Jan Fan Page to encourage people to go on a peaceful march on the 25th of Jan to express their contempt from the police forces on the “Egyptian Police national day”. The page was created in Arabic & another in English The Main Arabic Fan Page has 57,014 24/02/2011 20 Social Media power in Egypt
  • 21. It simply started by 24/02/2011 21 Social Media power in Egypt
  • 22. I Like .. 24/02/2011 22 Social Media power in Egypt
  • 23. And more… 24/02/2011 23 Social Media power in Egypt
  • 24. Twitter – Before, During and After the Egyptian Revolution. #Tahrir Egyptians were tweeting insanely before the protest #Egypt and live during the protest #Cairo from Tahrir square, Cairo Downtown, where the protest was destined to be…! #Jan25 Twitter was flooded with tweets about the approximate number of people, their place, their directions, the police reaction towards the protesters, Etc! 24/02/2011 24 Social Media power in Egypt
  • 25. Twitter – Before, During and After the Egyptian Revolution. #Tahrir #Egypt #Cairo #Jan25 24/02/2011 25 Social Media power in Egypt
  • 26. And ended here.. The biggest revolution in the Egyptian history! 24/02/2011 26 Social Media power in Egypt
  • 27. Online Media Coverage Of The Egyptian Revolution.
  • 28. Some Media Channels that Covered the Egyptian Revolution. Constant Update! Immediate Feedback! Action & Reaction 24/02/2011 28 Social Media power in Egypt
  • 29. Some Media Channels that Covered the Egyptian Revolution. On Twitter 24/02/2011 29 Social Media power in Egypt
  • 30. How the Egyptians Reacted Over Social Media..! 24/02/2011 30 Social Media power in Egypt
  • 31. Egyptians started discussing and creating campaigns! Martyrs The Egyptian Elections in Egypt Army Reconstruct Title Text Egypt Political 25 Jan Parties 2011 News and More 24/02/2011 31 Social Media power in Egypt
  • 32. Famous During-&-Post-Revolution Pages: The official Page of the Supreme council of the Egyptian Armed Forces. This was an initiative from the Egyptian Armed Forces to keep an open channel of communication with the Egyptians on Facebook, to get direct feedback from the people on anything. 24/02/2011 32 Social Media power in Egypt
  • 33. Famous During-&-Post-Revolution Pages: An Initiative to support Tourism in Egypt After the Revolution in Egypt An initiative from online Egyptians to bring back tourists to Egypt and re-encourage the visiting of tourists to Egypt after the Revolution. 24/02/2011 33 Social Media power in Egypt
  • 34. Famous During-&-Post-Revolution Pages: An initiative from the Famous Egyptian Radio Station to generate and collect ideas for a better Egypt The Radio station launched a new live program called “Mowaten Masry” (Egyptian citizen to collect ideas and initiatives to make Egypt better. 24/02/2011 34 Social Media power in Egypt
  • 35. It’s a Digital Egyptian Revolution too! 24/02/2011 35 Social Media power in Egypt
  • 36. Total Facebook Users: 5,650,000+ 1,1 million new users In almost One MONTH! 24/02/2011 36 Social Media power in Egypt http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
  • 37. Twitter Users approximately 450 K Around 100,000+ new users In almost One MONTH! 24/02/2011 37 Social Media power in Egypt http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
  • 38. More twitter facts from Hootsuite . . . 24/02/2011 38 Social Media power in Egypt http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
  • 39. More twitter facts from Hootsuite . . . 24/02/2011 39 Social Media power in Egypt http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
  • 40. More twitter facts from Hootsuite . . . 24/02/2011 40 Social Media power in Egypt http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
  • 41. More twitter facts from Sysomos . . . “We analyzed 52 million Twitter users, and discovered that 88.1% were from Egypt.” 24/02/2011 41 Social Media power in Egypt http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
  • 42. Compiled by Kovasboguta 24/02/2011 42 Social Media power in Egypt http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
  • 43. Sysomous. 24/02/2011 43 Social Media power in Egypt http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
  • 44. The Online Video Revolution! The Revolution 24/02/2011 44 Social Media power in Egypt
  • 45. The Online Video Revolution! About the Martyrs 24/02/2011 45 Social Media power in Egypt
  • 46. The Online Video Revolution! About Tourism 24/02/2011 46 Social Media power in Egypt
  • 47. Social Media is Power . . . 24/02/2011 47 Social Media power in Egypt
  • 48. If you want to know more about it . . . Or You want to utilize this power for your business . . . 24/02/2011 48 Social Media power in Egypt
  • 49. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Contact us http://Egypt.interact.it T +202 24149624 today F +202 26904981 @interactEgypt Interact Egypt 24/02/2011 49