Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
As people go about their daily lives they interact with brands across devices. Corporations leveraging this data can understand who there key customers are, where they have been and their preferences.
Mobile first infers that an organization should strategize the mobile experience while considering its development strategy. The emphasis should be on how consistently various stakeholders can collaborate with the organization across devices.
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
As people go about their daily lives they interact with brands across devices. Corporations leveraging this data can understand who there key customers are, where they have been and their preferences.
Mobile first infers that an organization should strategize the mobile experience while considering its development strategy. The emphasis should be on how consistently various stakeholders can collaborate with the organization across devices.
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
SMITH Advertising proudly presented to 30 Destination Marketing Association members of North Carolina in Salisbury in February. This presentation contains trends and best practices for marketers of destinations. Included in the presentation is information about integrated marketing plans, social, local and mobile. User generated content, new trends like pinterest, foodspotting and google+. Enjoy!
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
API Workshop Amsterdam presented by API Architect Ronnie MitraCA API Management
This workshop with Ronnie Mitra, Layer 7's Principal API Architect, will examine the key foundational elements necessary for a solid API implementation strategy.
Building great APIs is about more than just design; it requires detailed, thoughtful execution. Your API strategy needs to meet the business requirements of your organisation but it must also be flexible enough to meet your developer community’s diverse needs.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
SMITH Advertising proudly presented to 30 Destination Marketing Association members of North Carolina in Salisbury in February. This presentation contains trends and best practices for marketers of destinations. Included in the presentation is information about integrated marketing plans, social, local and mobile. User generated content, new trends like pinterest, foodspotting and google+. Enjoy!
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
API Workshop Amsterdam presented by API Architect Ronnie MitraCA API Management
This workshop with Ronnie Mitra, Layer 7's Principal API Architect, will examine the key foundational elements necessary for a solid API implementation strategy.
Building great APIs is about more than just design; it requires detailed, thoughtful execution. Your API strategy needs to meet the business requirements of your organisation but it must also be flexible enough to meet your developer community’s diverse needs.
Travel entertainment service business model for Indian Railways Sharon D'Costa
Project for concept show 'DMAGICS'. We proposed a model for an innovative on-the-go entertainment rental service for long distance train travel in India.
Introduction to the ecosystem approach as a framework for management of ecosy...Iwl Pcu
Kevern Cochrane and Warwick Sauer
Presentation at the 2nd Targeted Workshop for GEF IW Projects in Africa on Economic Valuation in November 2012 in Addis Ababa.
This was the presentation I did for Christ University, first year marketing students. Explaining them what is Digital Media, what are its sacred pillars and how it can work for them was wonderful, especially because they were so involved in it.
Disrupting Travel : The Digital Revolution Changing BusinessKyle Lacy
We look into the moments, data, and technology changing the travel industry. From SMS to Social, the marketing world has changed dramatically in the last data. How does it disrupt YOUR strategy?
Building a Digital Products Portfolio for Real Business ResultsApigee | Google Cloud
Today's enterprise strives to deliver exceptional customer experience, business process efficiency, and customer profitability. Given an enterprise's existing set of products, how do you define a portfolio of digital products to drive innovation and deliver real business results? How does business strategy shape a digital products portfolio? What technical and organizational processes & structures are common among successful digital products?
Join Michael Leppitsch and Dan Tortorici for a discussion of what a digital products portfolio looks like, how a portfolio is shaped by your business strategy and by your consumer, and how a robust digital products portfolio leads to customer adoption, satisfaction, and profitability.
Join to discuss:
- Digital products and how they shape customer experience and behavior
- Influences that inform and shape successful digital product portfolios
- Common traits and patterns in successful digital products
"How to create an efficient API.. with a business model?" by Nicolas GreniéTheFamily
A common mistake when discussing API business models is to think of the API first. But everyone should consider how an API will interact with a business model.
We will answer to the following questions:
What is an API? Which business model can you include in an API? How to use the canvas model to build a badass API?
Nicolas Grenié is a Hacker in Residence at 3scale living between Barcelona and San Francisco. He built his first website in 2000 using Microsoft Word, and since them did not stop learning about programming. Nicolas likes to try new languages all the time, so he has experience in PHP, Ruby and Node. When not working you have a good chance to find him hacking on side projects or enjoying a good craft beer. And of course, as he is French, frog and snails are part of his daily diet!
Making open travel tech ecosystems work to your advantageKevin May
Today’s travel industry is characterised by an interconnected network of complementary technologies, with every corner of the business impacted.
These open ecosystems enable collaboration, creativity and speed of innovation in travel products, services and tools.
But what does this mean for travel? And how do you keep up with the pace of change?
In this FREE 60-minute webinar, produced by Tnooz and Travelport, and featuring representatives from the OpenTravel Alliance and other travel technology organisations, we took an in-depth look at the travel technology ecosystem and where open development and where it may lead us all.
Panellists:
* Valyn Perini, CEO, OpenTravel Alliance
* Jason Nash, VP product innovation, Travelport
* Amin Kroll, CEO, CarPilots
* Rui Figueiredo, partner/head of product development, Travel Technology & Solutions
* Kevin May, editor and co-founder, Tnooz
* Gene Quinn, producer and, CEO/co-founder, Tnooz
Open source ecosystem is very specific. In the same market we meet companies, end-users, professionals customers, editor, IT service providers and community with non-profit organization. These actors interact and create value.
Our research studies interaction between these actors and the impact on service value chain. Through an interaction model, Actor-network theory, and value chain of IT service, we interviewed 50 professionals (editor, IT service providers, CIO and community) with qualitative approach.
We will present for the first time the results of this research. This presentation will be oriented with a managerial approach:
- CIO: Do you have to choose an editor ? An IT service provider ?
- IT service provider: Community are better than Editor ? Where is the business in community approach ?
- Editor: Are you sure community is your friend ?
Travel agents are re-inventing themselves and dong value-add to the “new normal”. In fact, the travel agents have not only reinforced but also expanded their spectrum of offerings, having logged into the online networks’ USPs by embracing the system and adding that “extra”.
"Digital Transformation for European Tourism: How the future will be shaped" ...Giuseppe Taranto
"Digital Transformation for European Tourism: How the future will be shaped" - Giuseppe Taranto - Speech as Guest Speaker for mini MBA in World Class Enterprises focused on Digital Transformation in Tourism organized by Khon Kaen University and Payap University in Thailand. March 06, 2021
How software solutions are changing the travel & tourism businessInexture Solutions
The travel and tourism industry is being transformed by technology. With software solutions becoming more widely available and affordable, the way we travel is evolving. From online booking systems to virtual tours, the possibilities are endless.
Digital User Experience Strategies: A Roadmap for the Post 2.0 WorldJeromeNadel
This white paper discusses user experience strategy as the center of an effective business model and why usability practitioners need to evolve from methodologists to strategists.
Presentation delivered in the University of Azores. The class about Travel Technology is an initiative by TTS in collaboration with its R&D company, TTS Lab.
More about the course you can find at http://protraveltech.tts.com/
The Internet of Everything – global connectivity of digital devices and all things electronic – is set to offer consumers a mobile world of personalisation and convenience that transcends smartphones and handsets.
Smart & Disruptive Tech for Tourism Industry, a Presentation that never happe...Francis Ortiz Ocaña
I was ment to talk about Mobile Context Aware Communication and Loyalty Platforms for Smart Destinations at Smartravel14 in North East Portugal, after changing my speech last minute, as I use to anyway, I ended up improvising, (as I also use to anyway) so here I share what I was ment to talk about that day. Enjoy.
2. About leading edge and mobile travel
Why mobile travel is leading edge
Mobile
Consistency to future trends
Travel
Possible application and impacts
Conclusion
3. • Definition
• The most important and advanced position in an area of
activity, especially technology.
————Oxford English Dictionary 6th Edition
4.
5. The use of wireless net and various travel apps which
aim to connect with consumers at all points during
the travel journey.
That is, mobile travel furnish travelers with services
during the entire travel experience cycle, from
planning to booking and the finally sharing their
experiences.
6. Function 1:
GPS navigation and guiding
Function 2:
Sharing and track recording
Function 3:
Getting information
7. Function 4:
Off-line travel information.
Function 5:
Details about travel products and its booking.
Function 6:
Synchronicity in both mobile apps and the PC apps.
9. Prevalence all over the globe.
The number of mobile bookings in 2008 is
20 million, and in 2010, the number is ten
times as that of 2008. And the number is
still growing rapidly. (Leopold, 2011)
Convenience and tailor-made
choices.
The use of mobile on travel is exciting, it
permits one to find the right restaurant and
attractions tailored to oneself. (Barbara
Messing, chief marketing officer at TripAdvisor)
10. Better sharing experiences.
“We’ve always known that the best
recommendations come from your own
friends.” Rohit Dhawan, lead product
manager at FB.
A digital future.
“In the future, PC will only be used for
office, and the rest remains to be taken
over by mobile phones, like recreations,
shopping and information acquirement.
11. Advanced communications
technologies are changing
the way we work and live
Dr. Marvin Cetron Online B2B sales and
services will play a growing
55 trends role
Population structure
12. Mobile and online usage will
be key in airline and customer
Amadeus interactions in the future
The Travel Gold Rush
Travels are becoming more
seamless
13. Social networking sites like
Tripadvisor are exerting an
influence on travel customers
Dr. Patirck Dixon
Future of Travel Industry
Selling travel packages online
and through new digital
channels is a selling point
14.
15. More useful apps better user experience
1 2 3 conclusion
Improvement of Powerful functions
off-line function
16. Restaurants Hospitality
Me
A Student
Sharing
Tickets
