E-marketing for Entrepreneurs (Start with Google crash course)
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This document appears to be a presentation about e-marketing for entrepreneurs. It was given by Fady Ramzy, the country manager for Interact Egypt. The presentation discusses the evolution of the web and e-marketing. It provides tips for entrepreneurs on developing an online identity through social media, promoting their brand, engaging with customers, developing an e-marketing strategy, and sharing valuable content. Case studies are also presented.
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E-marketing for Entrepreneurs (Start with Google crash course)
- 1. E-Marketing For Entrepreneurs Fady Ramzy Interact Egypt country Manager Cyberzizo Fady Ramzy Cairo, December 15th
- 3. Who is Fady Ramzy? - Interact Egypt Country Manager - E-Marketing consultant & speaker - 13+ Digital Media experience - Egyptair.com - PMP, Boeing scholarship 14/12/2011 3 E-Marketing for Entrepreneurs
- 4. Interact Egypt - Launched in June 2009 as the headquarter for MEA region operations - Backed up by 15 years of Italian experience - Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana - One-Stop-Shop for online services - Web/Mobile Portal development - Mobile apps development - Streaming platforms - E-marketing - Web video productions 4 14/12/2011 E-Marketing for Entrepreneurs
- 6. Lets go out of this room!! #Ebda2 @Ebda2 @InteractEgypt Slideshare.net/interactspa/ 6 E-Marketing for Entrepreneurs 14/12/2011
- 7. A simple Challenge! How far can you spread this video?! http://t.co/iSsQg7Jw 7 14/12/2011 E-Marketing for Entrepreneurs
- 8. So, who is most influencial here??! 8 E-Marketing for Entrepreneurs 14/12/2011
- 10. From Web 1.0 to Web 3.0 (The web of data) 10 14/12/2011 E-Marketing for Entrepreneurs
- 11. From E-marketing to Online Identity Online Newsletters Website Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 14/12/2011 11 E-Marketing for Entrepreneurs
- 12. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 14/12/2011 12 E-Marketing for Entrepreneurs
- 13. Title Text 13 14/12/2011 E-Marketing for Entrepreneurs
- 14. What can social media do for your business?
- 15. 15 14/12/2011 E-Marketing for Entrepreneurs
- 16. Note 1: E-Marketing is now a Title Text paradigm shift
- 17. Step 0: Set your goals
- 18. What’s Your Goal!? Business Relations? Building Awareness? Selling? 18 14/12/2011 E-Marketing for Entrepreneurs
- 19. What’s Your Budget? Cost Effective Necessary not Complementary 19 14/12/2011 E-Marketing for Entrepreneurs
- 20. Target Do you know your Audience!? Know them well Understand their language and their Mediums 20 14/12/2011 E-Marketing for Entrepreneurs
- 21. Message you What is the want to send?! Remember to keep your Tone and Style aligned with your Brand Image. 21 14/12/2011 E-Marketing for Entrepreneurs
- 22. Step 1: Build your identity
- 23. 23 E-Marketing for Entrepreneurs 14/12/2011
- 24. Twitter 24 E-Marketing for Entrepreneurs 14/12/2011
- 25. Linkedin 25 E-Marketing for Entrepreneurs 14/12/2011
- 26. Flickr 26 E-Marketing for Entrepreneurs 14/12/2011
- 27. YouTube 27 E-Marketing for Entrepreneurs 14/12/2011
- 28. SlideShare 28 E-Marketing for Entrepreneurs 14/12/2011
- 29. Finally – Integrate! 29 E-Marketing for Entrepreneurs 14/12/2011
- 31. 31 E-Marketing for Entrepreneurs 14/12/2011
- 32. Email Marketing 32 E-Marketing for Entrepreneurs 14/12/2011
- 33. Blog 33 E-Marketing for Entrepreneurs 14/12/2011
- 34. Email signature 34 E-Marketing for Entrepreneurs 14/12/2011
- 35. Cross Promote 35 E-Marketing for Entrepreneurs 14/12/2011
- 36. Note 2: atience ersistence Title Text assion
- 37. Step 3: Listen - Engage
- 38. Note 3: No listening without Engagement No Engagement without listening
- 39. LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them! 39 14/12/2011 E-Marketing for Entrepreneurs
- 40. Engage Be Yourself only Answer questions & give feedback Initiate a Conversation! Give a SOUL to your Online identity! 40 14/12/2011 E-Marketing for Entrepreneurs
- 41. Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too! 41 14/12/2011 E-Marketing for Entrepreneurs
- 42. Step 4: Build a strategy
- 43. The Magical Methodology Plan Do Check Act 43 14/12/2011 E-Marketing for Entrepreneurs
- 44. Share “Valuable” Content Content is KING Exert effort and time in building and sharing it Blog, tweets, posts, photos, videos, articles, sky is the limit Keeps your image as the field expert Measure how your audience respond to your content 44 14/12/2011 E-Marketing for Entrepreneurs
- 45. Involve! Maintain your level of involvement with your audience!! Create a dynamic online persona. No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand. Make it Personal! 45 14/12/2011 E-Marketing for Entrepreneurs
- 46. Measure & Monitor The KPIs True reach: Your network size & dynamics Social Media influence: How influential you are? Amplification: The likelihood that your content will be acted upon. 46 14/12/2011 E-Marketing for Entrepreneurs
- 47. 47 14/12/2011 E-Marketing for Entrepreneurs
- 48. 48 14/12/2011 E-Marketing for Entrepreneurs
- 49. True Stories from a Web 3.0 Smart-up
- 50. 50 14/12/2011 E-Marketing for Entrepreneurs
- 51. 51 14/12/2011 E-Marketing for Entrepreneurs
- 52. 52 14/12/2011 E-Marketing for Entrepreneurs
- 53. Interact Egypt http://Egypt.interact.it Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 14/12/2011 53