This document discusses mobile social media and marketing. It provides an overview of mobile apps, mobile web, and SMS. It compares mobile and online services, noting how carriers control networks while aggregators connect to networks. It also discusses marketing strategies using mobile, including through apps, media, advertising, and consulting firms.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
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Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
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Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
Mobile technologies are exploding and changing the way consumers interact with the Web, email and social networking. Now they have instant access to breaking news, personal and business communications, restaurant and travel reviews, and a pool of "experts" to follow.
As a marketer, having a go-to-market mobile strategy is a critical piece of staying on top of the ever-changing way consumers interact with information and, specifically, email.
Len Shneyder of Unica (formerly Pivotal Veracity) shares what he's learned in his 15 years of experience and proven best practices of using mobile technologies.
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This presentation was delivered to the Association of Test Publishers in Phoenix, AZ, March 2011
This presentation is designed to help developers think about the future of mobile app development and in the absence of firm standards, offers tips for choosing a pervasive software architecture for the Internet of Things, also known as M2M, the Connected World, Pervasive Applications, or Ubiquitous Computing.
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
Mobile technologies are exploding and changing the way consumers interact with the Web, email and social networking. Now they have instant access to breaking news, personal and business communications, restaurant and travel reviews, and a pool of "experts" to follow.
As a marketer, having a go-to-market mobile strategy is a critical piece of staying on top of the ever-changing way consumers interact with information and, specifically, email.
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This presentation was delivered to the Association of Test Publishers in Phoenix, AZ, March 2011
This presentation is designed to help developers think about the future of mobile app development and in the absence of firm standards, offers tips for choosing a pervasive software architecture for the Internet of Things, also known as M2M, the Connected World, Pervasive Applications, or Ubiquitous Computing.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
A Posteriori Perusal of Mobile ComputingEditor IJCATR
The breakthrough in wireless networking has prompted a new concept of computing, called mobile computing in which users tote
portable
devices have
access to a shared infrastructure, independent of their physical location. Mobile computing is becoming increasingly vital du
e to the
increase in the number of portable computers and the aspiration to have continuous network connectivity to the Internet i
rrespective of the physical
location of the node.
Mobile computing systems
are computing systems that may be readily moved physically and whose computing ability may be
used while they are being moved. Mobile computing has rapidly become a vital new examp
le in today's real world of networked computing systems. It
includes software, hardware and mobile communication. Ranging from wireless laptops to cellular phones and WiFi/Bluetooth
-
enabled PDA‟s to
wireless sensor networks; mobile computing has become ub
iquitous in its influence on our quotidian lives. In this paper various types of mobile
devices are talking and they are inquiring into in details and existing operation systems that are most famed for mentioned d
evices are talking. Another
aim of this pa
per is to point out some of the characteristics, applications, limitations, and issues of mobile computing
I presented at a recent sales conference for a large security / IT solution provider on the evolution of the telco industry and the role security and protection plays in that evolution.
In summary: customer data, trust, security and protection are critical for operators to get right in this emerging environment.
Operators need an integrated security and protection layer, not point solutions for each service as is the case today. Protection from malware across all network services e.g. IP, SMS, MMS, WAP push, widgets, apps, etc. Protection in the network, in devices and in services.
SDP vendors need integrated security solution across network, services and end-points, which means a partnership with security / IT providers is key. Its a rapidly growing problem as its a highly profitable and more importantly safe criminal business compared to drugs smuggling or prostitution; hence a specialist security/protection partner is essential.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
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We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
7. APPLICATION DATA AND MOBILE MOBILE CONSULTING
CARRIERS AGGREGATORS SERVICE ANALYTICS MEDIA ADVERTISING FIRMS
PROVIDERS PROVIDERS NETWORKS AGENCIES
Operate the Specialize in Network of Advise leading
networks that software publisher sites companies
enable wireless development and that offer a way to regarding
communication, hosting for mobile reach mass strategy,
exerts the most messaging audiences via organization,
control over the applications. contextual & geo- change
industry. House Offer quantitative, targeted mobile. Help brands management,
connections to info-based demystify the operations, &
wireless networks services, database mobile space and technology.
& maintain management, strategically
security, technical, implementation, integrate mobile
& service level consulting & into the mix.
requirements. analytics.
Source: MAhearns & MMA
8. 1. Print (books, newspapers) – 1400s
2. Recordings (records, tapes, CDs) – 1800s
3. Cinema – 1900s
4. Radio – 1910s
5. Television – 1950s
6. Internet – 1990s
7. Mobile – 2000s
9. 30 minute tasks 30 second tasks
Using PC/laptop Using mobile phone
Planned Use Unplanned use
Sitting Standing/walking/
moving
Have time
In a hurry
e-mail / social media
SMS / e-mail / social
Creating info Consuming info
Focused attention Multi-tasking
Source: Tomi Ahonen, 2007
10. 1. Mobile is the first personal mass media
2. Mobile is permanently carried
3. Mobile is always on
4. Mobile has a built-in payment mechanism
5. Mobile is available at the point of creative
inspiration
6. Mobile has the most accurate audience
measurement capability
7. Mobile captures the social context of media
consumption
8. Mobile allows augmented reality to be used in
media
14. Apple App Store
Google Android Market
Palm App Catalog
RIM/Blackberry App World
Nokia Ovi Store
Microsoft Windows
Marketplace for Mobile
Carrier-Specific Stores
(Verizon, Sprint, AT&T)
3rd-party Apps stores –
GetJar, Handmark, and
more all the time
15.
16.
17. Today’s Smartphone Market – 17% of all users = 39M
Device % of Smartphone % Total Market Users
Market
RIM 41% 7% 17M
Apple 25% 4% 10M
Microsoft 18% 3% 7M
Palm 6% 1% 2M
Google 5% 1% 2M
Source: Comscore Dec. 2009
18.
19. 88% of mobile phones are text enabled
64% of mobile phones are Internet enabled
34.5% - unlimited text plans 48.9% - unlimited text plans
11.7% - unlimited data plans 52.0% - unlimited data plans
Source: Ahearns, iLoop Mobile; Luth Research Survey June 2009; Comscore June 2009
20. Pros Cons
Takes advantage of the One platform means
capabilities of the they’re not compatible
mobile phone (tilt, GPS, with other devices. (Like
cameras) Mac vs. PC)
Can perform well since There is generally a
they don’t rely on (or higher cost associated
need) mobile with the programming
connections involved than with other
The best are well- channels
developed and highly Little control over the
sophisticated platform – Apple/
Google/RIM call the shots
22. The Mobile Web refers to using a
mobile phone handset device
incorporating a web browser to access
the World Wide Web
The total number of mobile web users grew past the total
number of computer-based web users for the first time in
2008 (source: International Telecommunications Union, Oct
2009)
23.
24.
25. m. (“M dot”) http://m.tacobell.com/
◦ Often seen by established brands with .com
domains
.mobi (“Dot mobi”) http://ruxter.mobi/
◦ Used for mobile-specific pages instead of .com
Dot Mobi is the ‘official’ way to establish a mobile web address,
but the beauty of the Internet is that nobody really listens to
‘official’
26. Incorporates the same concept of pages and
links (http://……)
Connects to a server located somewhere else:
No network connection = No Internet
Is ‘standards-based’ and accessible across all
mobile devices with a browser
Provides graphics, text, and linking
capability.
27. Screens are obviously smaller so the user
experience is different…very different
One small screen = one window
Speed vary between carriers (3G, emerging
4G)
‘Standards’ can be widely interpreted
Some technical capabilities we see in the Big
Internet are absent
28. Pros Cons
Interoperability Lack of standards to
Lower cost - take advantage of
sometimes handset sophistication
Wider reach Differences in user
experience across
Faster development
handsets
Simple integration
Requires reliable
with other online
connection to be useful
activities
30. SMS “Simple Message Service” (i.e. Texting) is
a standard that works across all mobile
phones for sending 160-character messages
MMS “Multimedia Messaging Service” (i.e.
Texting with images) is a standard for
sending a text with attached image, video,
ringtone
31. Keyword Shortcode
A word or name used A special number used
to identify a particular with SMS and MMS
service on a specific Generally 4 to 6 digits
shortcode
Text this to that is the opt-in process:
“Text HAITI to 90909”
“Text RUXTERMOBI to 63636”
By combining keywords + shortcodes, billions of unique
combinations can be created.
32. Pros Cons
Simplicity – almost Limited amount of
100% of mobile phones information conveyed
can receive a text in a single text
Low cost – a few cents Dedicated shortcodes
per message, although are not inexpensive
MMS is more MMS is not universally
Texts tend to be more supported and tend to
valued than other be carrier-specific
messaging formats
35. 1. Mobile is permission-based
2. A PC experience is not a mobile experience
3. Mobile is one of many channels for
marketing, and should be used as such
36. Mobile Marketing is a set of practices that
enables organizations to communicate and
engage with their audience in an interactive
and relevant manner through any mobile
device or network
37. ”The MMA’s primary focus is on
consumer protection and privacy,
given the importance of consumer
satisfaction in maintaining a
sustainable industry and promoting
growth. The MMA therefore strives to
align its members and industry
stakeholders generally with
consumers needs and wants to ensure
a positive mobile experience.”
38. Mobile Marketing Association:
◦ Code of Conduct for Mobile Marketing (July 2008)
◦ U.S. Consumer Best Practices (May 2010)
◦ Mobile Advertising Guidelines (Sept 2009)
39. Choice – consumers must opt-in
Control – consumers must be able to opt-out of
an unwanted program
Customization – data supplied by the consumer
should tailor their choices
Consideration – the consumer should be offered
something of perceived value
Constraint – the marketer must effectively
manage their campaigns
Confidentiality – commitment to not sharing
consumer info with third parties
42. 1. Understand who you’re reaching
2. Know your objective and how mobile fits
3. Make it relevant and of value
4. Leverage existing channels to reinforce your
message
5. Be engaging, fun, and useful
6. Be flexible, interactive, and respectful
7. Start small, measure results, and build up
45. Fundraising event by the Arts & Recreation
Foundation of Overland Park for the Botanical
Gardens at the Arboretum
Event driven – activities leading up to and
during the event that fit well with mobile
Mixed demographic - working to incorporate
social media & mobile into the message to
engage a younger & tech-savvy audience
46. Step 1 – create a
mobile site or
mobile call-to-
action
47. Step 2 – promote the
message - “Text
STEMS to 63636”
52. Step 4 – Connect
with mobile
subscribers
Step 5 – Continue
to measure and
refine your
mobile message
53. Industry News
◦ Mobile Marketer –
◦ www.mobilemarketer.com
◦ Mobile Commerce Daily -
www.mobilecommercedaily.com
Trade Associations
◦ Mobile Marketing Association (MMA) -
www.mmaglobal.com
◦ Common Short Code Administration (CSCA) -
www.ussshortcodes.com
Local / Regional Groups
◦ Heartland Mobile Council
◦ Mobile Monday
54. Questions & Answers
Mike Craig
VP Marketing
Ruxter Mobile
mike.craig@ruxter.com
Twitter: @ruxtermobi