Consumers are constantly bombarded with decisions and distractions, causing them to build protective filters for marketing messages. The rise of technology and mobile devices has increased ways for corporations to communicate with consumers through new interactive mobile apps and services. Marketers can now target individual consumers based on their location and preferences. While this allows constant brand promotion directly to consumers, it has also made consumers more vulnerable to targeted marketing manipulation.

1. Image by Blair Cook

2. Image by Laura Crowell!
Today consumers are constantly
bombarded by numerous decisions,
obstacles and situations.

3. Image by Maxfeld
Consumers have found themselves...
CLUTTERED
in the aby ss of dist r act ions.
Source: Consumers Bombared by Advertising, Adrants

4. In response to this consumers have built up protective filters that
block certain marketing and media messages that do not fit the
criteria for their personal fire wall – their brain.

5. Image By TheDreamSky

6. Increases in global technology has now increased the
numerous ways we can communicate with each other
Image by Sally Tudor

7. Image: FatoOoma Qatar!
In addition, it has increased the channels corporations
can communicate with us.

8. In 2009 1.2 billion smart
phones were sold.
Image by tyndall80

9. This opened up a
NEWER, QUICKER, TRENDIER,
INTERACTIVE and SPONTANEOUS way of
marketing through...!
mob LE
Image
by
kris1morton

10. Marketing through mobile has allowed
corporations to connect with consumers
and promote their brand to in the palm
of their hand.
Image by Stegron!

11. Consumers can gain value from their
favourite goods or services beyond working
hours of the day of the corporation.
The power is literally in the consumers hands.!
mage by Yutaka Tsutano!

12. The main method of communication between
corporations and consumers is mobile applications
that can be installed on smart phones such as the
Blackberry, the iPhone and the Android.
Image by samsungccr!

13. Source: Want a deeper connection? Apps is where its at, RGA!
Image by jcodudeortiz!
These applications create a personal
connection between the brand and the
consumer updating them on recent promotions,
new products or changes to their favourite items.

14. Source: Leaky mobile apps and their ability to track you, NewsGram!
As your mobile phone is tailored to you these
applications are as well. By providing you
information with the nearest store locations based off
your geological footprints, suggesting new songs
for you to purchase from your recently played list and
tracking your recent history corporations have
found a new way in.!
Image by Room 1455!

15. Easy to scan QR codes connect us to the
websites and online stores of the brands we are
most intrigued by
Image by Scott Blake!

16. QR-code scanning has rose 1200% from July to December
2010 –
a percentage that keeps increasing!
Source: Who Is Scanning QR Codes? A Quick Update, MarketingProfs!
Image by Jixar.!

17. Image by Robert Scoble
Last November, Google spent $750 million on
AdMob for its abilities to collect mobile user’s
location and personal information
Source: Age of the App, Globe and Mail

18. Image by a2gemma
This way, marketers no longer
target broad consumer segments;
they can narrow down consumer
preferences for a s i n g l e
c o n s u m e r

19. Image by SAM A.M.
But has this made consumers more
v u l n e r a b l e ?

20. By marketing through mobile executives have the
opportunity to target consumers anywhere between
their homes, work and on the go - places where radio,
internet and television often fail to penetrate.
Source: Mobile ads three-to-five times more effective than online, Mobile Marketer!
Image: Fuzzy TV by KMRP!

21. As this is a NEWER form of advertising to
consumers, they have yet to build up mature
protection filters to these mob LE
campaigns and may become more easily
susceptible to MARKETING and maybe even
manipulation.
Image by Kyle Saric!

22. Source: griplimited.com!
This has become such an apparent trend that corporate clients are now
turning towards advertising agencies that excel at mobile interactive
applications such as Toronto based GRIP Limited
.

23. It is no longer a competitive
advantage for a brand to have a
mobile platform, it is an
industry standard
Image by Manuela Martin

24. The problem is mobile marketing is only as effective
as the phones consumers carry. If the trend in smart
phones decline, so will the effectiveness of the
application. This creates a DANGEROUS chain of
dependence.
Image by Kintzjordan !

25. Image by TobTob

26. Credits
All images are found under the Creative Commons on Flickr
Image by littlegirlracer