Mobile Marketing Workshop for Markedu 2010 Event Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,

1. Mobile Marketing
Engaging your target
audience
Cairo, December 21st
Fady Ramzy
Interact Egypt country Manager

2. Lets
Interact

3. So far so good?
#followinteract
#SMMC
3 Mobile marketing 27/03/2012

4. 2010
4 27/03/2012
Mobile marketing

5. Mobile Applications
“the mobile app market will be worth $25 Billion by 2014”
- Juniper Research
5
Mobile marketing 27/03/2012

6. 6 Mobile marketing 27/03/2012

7. Why do I need a mobile marketing strategy?
 Unmatched Reach: Your brand in customer’s pocket
 Targeting and personalization: You know your customer
 Low data rates: Its is accessible
 The Applications rising tide: Unmatched potential now
7 27/03/2012
Mobile marketing

8. Popular channels
 SMS: text + URL
 Mobile portals
 Mobile applications: Branded apps, advertising
 QR codes: Links and coupons
 Bluetooth marketing
 Mobile video
8 27/03/2012
Mobile marketing

9. Mobile
Applications

10. 1.Productivity
(email, calendar,...)
2.Services / Utilities
(information, updates,
notification)
3.Entertainment
(games, fun, Social media)
10 Mobile marketing 27/03/2012

11. Mobile
Video

12. New landscape for Mobile Video
Mobile video
services, now are not
yet widespread but
will grow fastly in the
next years.
Much of the growth will
be fueled by increased
bandwidth, lower data
costs, and more
advanced handheld
devices.
12 Mobile marketing

13. Mobile video market – new opportunities
A rising demand for
Mobile Video services will
create major new
opportunities for brands
13 Mobile marketing

14. Mobile Video Services
- Mobile TV
- Video on Demand (VoD)
- Video sharing
- Viral video sharing Consumer-oriented mobile
- Video blogging video services focuse on
- Conversational video entertainment and social
- Video portal networking
- Multimedia ring-back tone
- Mobile advertising
- Social networking
- Video messaging and video SMS
- Video training Business-oriented mobile video
- Interactive Voice and Video Response services emphasize enhanced
(IVVR)
communications and collaboration
- Video sharing between a business and
its customers
14 Mobile marketing

15. QR Codes

16. 16 27/03/2012
Mobile marketing

17. Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
Grazie! http://Egypt.interact.it
Fady Ramzy
Fady@interact.mobi
Mobile marketing:
@Cyberzizo
Linkedin: Fady Ramzy
27/03/2012
17