The document provides an overview of current mobile marketing trends and projections for the next few years. It covers topics such as the increasing number of mobile phone users worldwide, the rise in mobile web browsing and mobile advertising spending. Additionally, it discusses growth in location-based services, mobile social media, QR codes, mobile commerce and mobile apps. The document contains statistics and projections for each of these mobile marketing areas.
1. TABLE OF CONTENTS
Executive Summary 2
Mobile Phone Users 3
Mobile Web Browsing 4
New Media Channels 5
Importance of Mobile 6
Advertising Spending 7
Location-Based Services 9
Location-Based Ads 10
Mobile Social Media 11
QR Codes (2D Barcode) 12
M-Commerce 13
Mobile Apps 14
About WSI 16
Source of all statistics: