This document summarizes a social media influence report on Egyptian media tycoons and their presence on social media platforms like Twitter, Facebook, and YouTube. It analyzes the number of followers, following, updates, retweets, and other measures of various Egyptian TV channels, programs, and anchors to determine their level of influence. It provides statistics on the social media accounts of different media entities, including their Klout scores, number of followers, and top followers.
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Social Media Marketing in Egypt Session in Markedu 2010 EventFady Ramzy
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2. Introduction
“This is a simple effort done by Interact Egypt to analyze
the power and influence of different Egyptian media
entities online. It is only an indicative sample from the
official of Egyptian media tycoons’ accounts over social
networks like twitter, Facebook and Youtube to
understand who is most influential.”
By influence (or authority) we mean for example the number followers, following,
updates, retweets and several similar measures on twitter
19/01/2012
2 Social Media Influence Report for Egyptian Media Tycoons
3. What did we monitor?
Famous Channels
ONTV, CBC, Tahrir TV, Rotana Masriya
And a lot more……..
Talk show Programs
Nass Book, Akher Kalam, Al-Bernameg
And a lot more……..
Anchors
Reem Magued, Moataz El-Demerdash, Amr Ellissy
And a lot more……..
19/01/2012
3 Social Media Influence Report for Egyptian Media Tycoons
4.
5. Klout Score Analysis
5 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
6. Account vs. Followers Authority Analysis
6 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
54. 90 Minutes with Amr Ellissy
25 Following, 1,083 Followers Authority: 6
54 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
55. 90 Minutes with Amr Ellissy
Most Authoritative Followers
Twitter Address Following Followers
@Esraa2008 1259 58722
55 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
56. 90 Minutes with Amr Ellissy
Word Cloud from Followers Bio
41
56 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
57. Akher El-Nahar
1 Following, 17,673 Followers Authority: 7
57 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
58. Akher El-Nahar
Most Authoritative Followers
Twitter Address Following Followers
@AsmaaMahfouz 446 213002
@DrBassemYoussef 526 187417
@nawaranegm 825 166300
@AkhbarAlkuwait 48956 98689
@SultanAlQassemi 603 93110
58 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
59. Akher El-Nahar
Word Cloud from Followers Bio
45
59 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
60. Al-Qahera Al-Youm
24 Following, 16,868 Followers Authority: 8
60 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
61. Al-Qahera Al-Youm
Average Authority of Followers: 1.7
61 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
62. Al-Qahera Al-Youm
Word Cloud from Followers Bio
57
62 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
63. Masr El-Gedida
0 Following, 9,139 Followers Authority: 8
63 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
64. Masr El-Gedida
Average Authority of Followers: 1.9
64 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
65. Masr El-Gedida
Word Cloud from Followers Bio
51
65 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
66. Masr El-Naharda
1 Following, 126,492 Followers Authority: 10
66 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
67. Masr El-Naharda
Average Authority of Followers: 2.0
67 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
68. Masr El-Naharda
Word Cloud from Followers Bio
36
68 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
69. Tahya Masr
0 Following, 35 Followers Authority: 2
69 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
70. Akher El-Nahar
Average Authority of Followers: 1.5
70 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
71. Tahya Masr
Word Cloud from Followers Bio
16
71 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
73. Ahmed El-Moslemani
40 Following, 31,773 Followers Authority: 8
73 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
74. Ahmed El-Moslemani
Most Authoritative Followers
Twitter Address Following Followers
@khaled_Yossef 2679 103168
@MoezMasoud 139 119865
@Zeinobia 4087 39361
@amr_mousa36 193 15324
@YasminMahfouz 315 8136
74 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
75. Ahmed El-Moslemani
Word Cloud from Followers Bio
43
75 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
76. Alaa El-Aswany
75 Following, 197,660 Followers Authority: 10
76 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
77. Alaa El-Aswany
Most Authoritative Followers
Twitter Address Following Followers
@amrwaked 122 204031
@kalnaga 2397 118300
@abdokhal 45 27891
@Asadx 824 21109
@hadouta 576 11684
77 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
78. Alaa El-Aswany
Word Cloud from Followers Bio
63
78 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
79. Amr Adib
44 Following, 12,228 Followers Authority: 7
79 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
80. Amr Adib
Most Authoritative Followers
Twitter Address Following Followers
@xtremepicks_com 144078 145996
@Zeinobia 4087 39361
@Mahira_bn 422 20450
@QAlYoum 24 18413
@cairotoday 615 15484
80 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
81. Amr Adib
Word Cloud from Followers Bio
46
81 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
82. Amr Ellissy
26 Following, 3,873 Followers Authority: 6
82 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
83. Amr Ellissy
Most Authoritative Followers
Twitter Address Following Followers
@AymanNour 2679 103168
@MoezMasoud 139 119865
@Zeinobia 4087 39361
@amr_mousa36 193 15324
@YasminMahfouz 315 8136
83 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
84. Amr Ellissy
Word Cloud from Followers Bio
38
84 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
85. Belal Fadl
366 Following, 265,410 Followers Authority: 10
85 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
86. Belal Fadl
Most Authoritative Followers
Twitter Address Following Followers
@arahmanyusuf 61 44092
@LPOBryan 9585 18277
@akhbarak_net 65 7382
86 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
87. Belal Fadl
Word Cloud from Followers Bio
74
87 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
88. Dina Abdel Rahman
281 Following, 20,444 Followers Authority: 8
88 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
89. Dina Abdel Rahman
Most Authoritative Followers
Twitter Address Following Followers
@nikosofficiel 34984 183863
@amrmsalama 572 98938
@waelabbas 416 68466
@TamimBarghouti 132 85845
@khaled_Yossef 99 79695
89 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
90. Dina Abdel Rahman
Word Cloud from Followers Bio
41
90 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
91. Dr. Bassem Youssef
526 Following, 187,417 Followers Authority: 10
91 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
92. Dr. Bassem Youssef
Most Authoritative Followers
Twitter Address Following Followers
@Hazem_Azim 238 64202
@nabilelhalfawy 43 63082
@MarocTopNews 4503 26008
@arahmanyusuf 61 44092
@Linaattalah 208 14133
92 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
93. Dr. Bassem Youssef
Word Cloud from Followers Bio
71
93 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
94. Gameela Ismail
424 Following, 158,841 Followers Authority: 10
94 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
95. Gameela Ismail
Most Authoritative Followers
Twitter Address Following Followers
@Masdar_News 481 36423
@samjaheen 220 28608
@fatabwahab 364 25123
@negadelborai 93 21327
@arahmanyusuf 61 44092
95 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
96. Gameela Ismail
Word Cloud from Followers Bio
61
96 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
97. Hala Sarhan
84 Following, 34,519 Followers Authority: 9
97 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
98. Hala Sarhan
Most Authoritative Followers
Twitter Address Following Followers
@Masrawy 20 82872
@ZeinabSamir 257 21487
@kalimakhus 1518 20232
@emysamerghanem 289 25354
@gehanfadel 131 22565
98 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
99. Hala Sarhan
Word Cloud from Followers Bio
58
99 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
100. Hussein Abdel Ghani
1 Following, 17,673 Followers Authority: 7
100 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
101. Hussein Abdel Ghani
Most Authoritative Followers
Twitter Address Following Followers
@AsmaaMahfouz 446 213002
@DrBassemYoussef 526 187417
@nawaranegm 825 166300
@AkhbarAlkuwait 48956 98689
@SultanAlQassemi 603 93110
101 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
102. Hussein Abdel Ghani
Word Cloud from Followers Bio
45
102 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
103. Moataz El-Demerdash
3 Following, 1,339 Followers Authority: 5
103 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
104. Moataz El-Demerdash
Most Authoritative Followers
Twitter Address Following Followers
@MoezMasoud 136 111320
@Zeinobia 4043 37802
@shmpOngO 710 21642
@magyj 700 16166
@Sabrology 1436 13115
104 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
105. Moataz El-Demerdash
Word Cloud from Followers Bio
16
105 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
106. Moataz Matar
19 Following, 4,569 Followers Authority: 7
106 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
107. Moataz Matar
Most Authoritative Followers
Twitter Address Following Followers
@Ghonim 814 300523
@waleedalfarraj 129 135576
@salma_ts2al 1094 14634
@hmeguid 1411 11217
@Bad_Way 2915 11090
107 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
108. Moataz Matar
Word Cloud from Followers Bio
43
108 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
109. Mona El-Shazli
30 Following, 318 Followers Authority: 4
109 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
110. Mona El-Shazli
Average Authoritaty of Followers: 0.9
110 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
111. Mona El-Shazli
Word Cloud from Followers Bio
29
111 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
112. Reem Magued
193 Following, 95,981 Followers Authority: 9
112 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
113. Reem Magued
Most Authoritative Followers
Twitter Address Following Followers
@emysamerghanem 295 65188
@lilianwagdy 514 33411
@YouNasrallah 32 20784
@iain2008 18210 20046
@Anamasri_ 189 14504
113 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
114. Reem Magued
Word Cloud from Followers Bio
54
114 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
115. Sherif Amer
79 Following, 5,083 Followers Authority: 7
115 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
116. Sherif Amer
Most Authoritative Followers
Twitter Address Following Followers
@PBS 173304 925619
@belalfadl 366 265410
@Reemmagued 193 95981
@nabilelhalfawy 43 63299
@wael 1422 42952
116 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
117. Sherif Amer
Word Cloud from Followers Bio
44
117 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
118. Wael Elebrashy
10 Following, 89,025 Followers Authority: 10
118 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
119. Wael Elebrashy
Most Authoritative Followers
Twitter Address Following Followers
@Alsadoun 1144 43345
@Enferaadnews 10916 14796
@h1966629 5104 8936
@OmarShoeb 988 7682
@Omar_Gaza 675 7558
119 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
120. Wael Elebrashy
Word Cloud from Followers Bio
63
120 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
121. Yousri Fouda
268 Following, 261,119 Followers Authority: 10
121 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
122. Yousri Fouda
Most Authoritative Followers
Twitter Address Following Followers
@LameesDhaif 266 56115
@Alqudaimi 250 19828
@ZeNaharnet 3374 13981
@alhasanmm 158 8129
@Mwashali 476 7634
122 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
123. Yousri Fouda
Word Cloud from Followers Bio
70
123 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
124.
125. Page Fans vs. Talkers about the Page Analysis
125 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
126. Likes vs. Comments Per Post
126 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
222. 25 TV Channel
2,244
Total Video Views
Most Viewed
222 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
223. Al Arabiya News Channel
61,007,137
Total Video Views
Most Viewed
223 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
224. Al-Hurra News Channel
11,299,968
Total Video Views
Most Viewed
224 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
225. Al Jazeera News Channel
175,804,222
Total Video Views
Most Viewed
225 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
226. Al Jazeera Documentary News Channel
2,333,976
Total Video Views
Most Viewed
226 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
227. Al Jazeera Mubasher News Channel
2,888,630
Total Video Views
Most Viewed
227 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
228. BBC Arabia News Channel
16,220,190
Total Video Views
Most Viewed
228 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
229. CBC TV
9,686
Total Video Views
Most Viewed
229 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
230. Dream TV Channel
13,024,704
Total Video Views
Most Viewed
230 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
231. Al Mehwar TV Channel
129,806
Total Video Views
Most Viewed
231 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
232. Al Nahar TV Channel
1,116,583
Total Video Views
Most Viewed
232 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
233. LTB TV Channel
131
Total Video Views
Most Viewed
233 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
234. ONTV Channel
15,809,905
Total Video Views
Most Viewed
234 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
235. Rotana Masriya TV
4,927,784
Total Video Views
Most Viewed
235 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons
236. Tahrir TV
8,227,738
Total Video Views
Most Viewed
236 19/01/2012
Social Media Influence Report for Egyptian Media Tycoons