This is a simple presentation for those who need to know the basics of twitter usage, to facilitate for them its utilization

1. SOCIAL MEDIA
Training
Twitter
Cairo, January 10, 2011
Jasmine Aladdin
Social Media Marketing Specialist

2. What is Twitter?!
Micro- Sharing
blogging Pictures
Videos
Hot
Topics
Brief
Messages
On-the-
Your
Spot
news
Brand
Engagement
Public
& Asking
Open Questions.
Giving
answers
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Mobile, social media & Email marketing 18/01/2011
integrated

3. Twitter Account could be about
News Public Figures
Corporate News
Celebrities
Events
Politics
Photography
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4. Your Twitter Profile
•Your twitter name like: website domain name –
•Careful Choice for the name.
• Represent your business line
•in your twitter name if you can (CompanyNamePR) (company name Adv)(Company
Name IT) Etc.
Branding your Account
• Professional Account Branding your Personal Account
• Your Bio Information. •- Make it friendly.
• Your corporate identity background. •- Talk about yourself – Interests.
• Your Logo.
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5. Your Twitter Profile : Brand Yourself
•Lead your company.
(put your Company Logo but
your name to attribute yourself). •100% personal branding.
Your logo, ur profile in the
•Mutual Branding. avatar and your own bio not the
Employees with their names company’s.
photos but your company logo.
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6. Your Twitter Profile : Hashtags #
•Attribute any topic to the hash sign in order to identify it.
•
• To spread info in an “organized manner”
•Follow common topics discussed
• Find a certain Topic – Join any topic – Don’t forget the HASHTAG of it.
•Give your Hashtag Context (explain it – No Vagueness)
•Don’t overuse them – (Spams).
•Make sure it has a value. (So people would follow you).
•They are beneficial in Events – (early reminder).
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7. • Timeline
•Is the newsfeed in twitter of those •Searches:
you chose to follow. •The place where you can search for a
•Mentions topic
•People replying to one of your tweets. •You can save your search.
•Engaging you in their discussions. •Lists
•Retweets: • Followers or people you follow; that
•The Tweets that you re-share you choose to group under one list
(retweet). To get similar feeds of people with
• Tweets that are retweeted by Others. common interests.
•Your Tweets Retweeted by Others.
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8. Your Twitter Profile : How to list and Be Listed?
Lists
Choose to
List people
according to their
categorization.
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9. Trending Topics
• Trending Topics :
•Hot current topics on twitter
•The Most Tweeted about topics
•You can Make it “World Wide” or
• Choose Local Trends.
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10. Your Twitter
Following & Followers
• Following : People you choose to follow.
•Followers : People who choose to follow you.
•P.s: You can Protect your tweets.
•Messages : You can’t message someone who is not following you.
•Favorites : tweets you choose to list as Favorite.
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11. Your Twitter Profile : Find People!
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12. Your Twitter Profile
•Add the people you already know.
•Check the people who mention you.
•Check the people who follow you
•Read the Bio and decide who to follow.
•Search for the kind of people you want to follow
•Promote others and they will promote you
P.s: - Finding people in your town --Twellowhood
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13. Your Twitter : Learn the Lingo
• DM = Direct Message
• @ = Use to reply and always include proceeding a Twitter ID in a reply
• RT = Retweet
• Tweet = Sending a message on Twitter
• Tw + any other word. A fun practice on Twitter is to develop a new twist on old
words. For example, Tworld = Twitter world, and Tweeples = Those who use Twitter.
You get the picture.
Website
Add your twitter Account to :
Social Media Email Signature
Networks
Newsletters
Business card
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14. Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
Grazie! http://Egypt.interact.it
‫شكرا‬
18/01/2011
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