The document discusses the importance of mobile marketing and provides strategies for businesses to engage customers through their mobile devices. It notes that over 5 billion people own cell phones and that mobile searches often result in quick actions. It recommends targeting customers through mobile websites, SMS coupon campaigns, and mobile apps. Specifically, it suggests creating offers to drive people to sign up for SMS alerts, then using automated messages to promote specials and bring customers back repeatedly.

1. MOBILE MARKETING

2. WHY THE MOBILE…
 There are 6.8 billion people on the planet. 5.1 billion of
them own a cell phone, but only 4.2 billion own a
toothbrush.
Source: Mobile Marketing Association Asia
 91% of people keep their phone within 3 feet of
themselves, 24 hours a day, 365 days per year.
Source: Morgan Stanley
 3 out of 5 searches are done using a mobile phone.
 70% of all mobile searches result in action within 1 hour.
Source: Mobile Marketer

3. HIT CUSTOMERS FROM 3
ANGLES
Mobile Website or
Landing Page
SMS Coupon
Campaign
Mobile Apps
1
2
3

4. MOBILE
WEBSITE

5. WHY MOBILE?

6. WHERE’S YOUR PHONE?
It takes 26 hours for the
average person to
report a lost wallet. It
takes 68 minutes for
them to report a lost
phone.
Source: Unisys

7. TV
 There are
MORE mobile
phones on the
planet than
there are TVs
Source: Jupiter

8. MOBILE SEARCH
 70% of all mobile searches
result in action within 1 hour
Source: Mobile Marketer
 Mobile coupons get 10 times
the redemption rate of
traditional coupons
Source: Borrell Associates
Infographic courtesy of
InfographicIgnition

9. WHY THE NEED OF MOBILE
SITE…

10. HOW CUSTOMERS BENEFIT
 User friendly
 Loads fast
 Easy to see
 Easy to read
 Easy to take action
 Easy to find your location
 Special offers and coupons
 Drives targeted traffic that wants
to buy
 Online retailers - a mobile site
can increase consumer
engagement by 85%
 Website visitors are 51% more
likely to do business with an
online retailer with a mobile site
Non Mobile Website Mobile Website

11. MOBILE
LANDING PAGE

12. LANDING PAGE BENEFITS
1. To the point
2. Effective conversions
3. Testing ground prior to full-blown sites
4. Less expensive
5. Integrated with tap-to-call, SMS, & e-mail
technology
6. New options to integrate with Facebook, Twitter
& YouTube

13. TAP2CALL INTEGRATION
Click once and customers can ring you automatically!

14. SMS INTEGRATION
Customers click to be added to your promotional list!

15. E-MAIL INTEGRATION
Customers enter their e-mail to be added to your list!

16. FACEBOOK INTEGRATION
Customers become fans or like a page with one click!

17. TWITTER INTEGRATION
Customers Tweet about your business with one click!

18. YOUTUBE INTEGRATION
Customers see a video about your business!

19. SMS COUPON
CAMPAIGN
Infographic courtesy of
Infographic Ignition

20. SMS MARKETING
 HOW TO STAY IN TOUCH
WITH YOUR CUSTOMERS?
 Text messaging has been
estimated to be 5 times more
effective than direct mail and
10 times more effective than
newspaper advertising

21. SMS MARKETING
Unique Features:
• It has 97% open rates
• It’s immediate
• It’s personal
• It’s targeted
• It’s permission based (opt-in)
• It’s time sensitive
• It’s cost effective
• It’s environmentally friendly
• It reaches your audience no matter
where they are
SMS Marketing Benefits:
• Gain new clients
• Increase Customer Retention
• Increase brand awareness
• Increase loyalty
• Engage your customers
• Increase sales
• Build a mobile database
• You can get more traffic to your business
in one hour, from a single TEXT
MESSAGE; than in one year from a
search engine listing... if you know what
you're doing

22. #1 – CREATE OFFER
 Give customers a small card or flyer with
their purchase
 Have flyers or a big offer sign in front of the
store or on the wall in your store
 Give customers an immediate reward
relevant to their current purchase to have
them act immediately
– Example: Receive 10% on your current
purchase! Just text 10percent to 87692
 Use other channels to build a larger list:
– Newspaper, direct mail, radio, print, outdoor,
billboards, magazines, on the internet,
Facebook, twitter, email

23. #2 – CUSTOMER SENDS TEXT
To: 72727
MSG: 2offpizza
Pizza Hut: $2 OFF any
Pizza Delivered right to
your door all weekend
through Thurs 3/21.
1(555)555-5555 Reply
STOP 2end
This automatically
puts them in your
database so you can
now text them
offers to entice
them back to your
store!

24. #3 – AUTOMATED SMS OFFERS
 Automated but customized sms service
sends coupons to customers to bring
them back to spend more money
 Limit it to 2-3 promotions per month
 Each mobile customer in your database
will bring an average of 2 more
transactions!

25. CUSTOMIZED SMS MARKETING
Selection of services which
business can via mobile:
 Appointment reminders
 Automated text campaigns
 Coupons and special offers
 Customer surveys
 Product voting
 SMS broadcasting

26. MOBILE
APPS

27. WHY MOBILE APPS?
 FACT: Mobile app downloads will reach76.9 billion in
2014 end.
 And will generate $35 billion in sales
Source: IDC
 Mobile apps provide the best mobile experience
possible to consumers

28. WHY THE RUSH??
 In just over 3 years, over 20 billion apps
have been downloaded between iPhone
and Android devices
 40% of all Google Maps traffic is from
mobile phones
 100 Billion “PUSH” Notifications sent

29. QR CODES
 Are like “barcodes” in that you
scan them with your mobile phone
anywhere that it is placed
 Once scanned, customer
immediately sees either a coupon,
website, or other interactive image
 Code is linked to your mobile
website
 Place in Ads, Direct Mail, In-Store,
Magazines, or other medians
 Used only with SmartPhones
Scan this QR Code with your
Smartphone for quick access to our
mobile website.
Make reservations, see our menu, or
order take-out from your mobile phone
with click2call ordering!

30. GOOGLE+ LOCAL
 Allows customers to easily
find you
 Drives customers who already
have interest
 Great review scores increase
your credibility, image and
reputation
 Get quality feedback

31. PUSH NOTIFICATIONS
 Inform customers about:
– Coupons
– Offers
– Simple updates about
your business

32. SOCIAL NETWORKING APPS
 Link customers to
Facebook or
Twitter fan or
follower pages
 40% of social
media users access
sites via their
mobile device

33. QUERIES…??