Mobile Marketing 101 for Local Business is an introduction for business owners who are looking for answers. Mobile Marketing is a growing and changing it's forma every year.
Social Media meets Mobile Marketing to create the biggest trend in history! Which means if you are in business and you're not participating, you're losing money and things are only going to get worse!
The good news is, it's easy and inexpensive to position your business to take advantage of everything on offer.
To find out more after you view the presntation, visit us at http://www.justsocial.com/ or contact us at http://www.justsocial.com/contact-us
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Social Media meets Mobile Marketing to create the biggest trend in history! Which means if you are in business and you're not participating, you're losing money and things are only going to get worse!
The good news is, it's easy and inexpensive to position your business to take advantage of everything on offer.
To find out more after you view the presntation, visit us at http://www.justsocial.com/ or contact us at http://www.justsocial.com/contact-us
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
Mobile Marketing | Market to Who Matters | Ready steady digitalReady Steady Digital
We craft mobile-first brand experiences: CRM/Loyalty Programs, E-Commerce and Campaigns. Through a disruptive approach we let your brand stand out on mobile with apps & websites.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
By 2014, mobile Internet usage is expected to EXCEED desktop PC Internet usage.
Local businesses NEED to break into the Mobile Marketing game and withstand the competition. At a minimum, they need to:
Get Mobile-friendly Websites; Set-up and Run SMS Text Message Marketing and Campaigns; and Generate and Implement the Use of QR Codes. This 40 slide presentation introduces these concepts and provides an overview of what small businesses need understand to stay in business.
Social Mobile Marketing for local businessesJust Social
The Mobile Revolution is coming! The Social media Revolution is already here! What happens when the two biggest shifts in the way people live, work and play for more than 50 years morph together?
Opportunity the likes we have never seen is what happens!
If you are in business you have a huge opportunity to take advantage of what is happening NOW! The alternative is to say it is all hype and it wont last. The ramifications of doing so maybe a whole lot more painful than those who weren't so quick to embrace the Internet 10-15 years ago!
An introductory presentation to Social Mobile Marketing by Just Social.
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
Mobile Marketing | Market to Who Matters | Ready steady digitalReady Steady Digital
We craft mobile-first brand experiences: CRM/Loyalty Programs, E-Commerce and Campaigns. Through a disruptive approach we let your brand stand out on mobile with apps & websites.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
By 2014, mobile Internet usage is expected to EXCEED desktop PC Internet usage.
Local businesses NEED to break into the Mobile Marketing game and withstand the competition. At a minimum, they need to:
Get Mobile-friendly Websites; Set-up and Run SMS Text Message Marketing and Campaigns; and Generate and Implement the Use of QR Codes. This 40 slide presentation introduces these concepts and provides an overview of what small businesses need understand to stay in business.
Social Mobile Marketing for local businessesJust Social
The Mobile Revolution is coming! The Social media Revolution is already here! What happens when the two biggest shifts in the way people live, work and play for more than 50 years morph together?
Opportunity the likes we have never seen is what happens!
If you are in business you have a huge opportunity to take advantage of what is happening NOW! The alternative is to say it is all hype and it wont last. The ramifications of doing so maybe a whole lot more painful than those who weren't so quick to embrace the Internet 10-15 years ago!
An introductory presentation to Social Mobile Marketing by Just Social.
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
This presentation demonstrates how QueryPath can be used within Drupal to integrate web services and create rich mash-ups.
The "official" DrupalCon Paris video of this presentation can be found here: http://technosophos.com/content/querypath-mashups-and-web-services-video
Location Based and Proximity Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Connected shoppers’ engagement, proximity marketing and omnichannel technologiesICONICTION
This presentation gives a high-level intro on our hyper-local proximity marketing, retail analytics and omnichannel capabilities with various case studies.
Mobilize your Retail Customer Experience with iBeacons and Proximity Marketingjimwebster1
This presentation discusses the benefits of using iBeacon technology and Proximity Marketing solutions in the retail sector.
Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.
Using Proximity Marketing allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.
http://www.heartnewmedia.com/blog/entry/mobilize-your-retail-customer-experience-with-proximity-marketing
Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.
GrowCommerce 2016 — Fireside Chat on Proximity MarketingGrow.co
GrowCommerce 2016
Keynote — 9:25am - 9:45am
Proximity marketing is more than geo-fencing – it is a new data frontier that will allow marketers to make informed inferences about consumer desires based on their visits to multiple physical locations. Join Julie Bernard, CMO of Verve Mobile and David Spinato, Director of Digital at Harman International, as they discuss the potential of this new frontier, the strides Harman International is making in proximity marketing and the importance of remembering the basics (like quality creative) when entering this fascinating arena.
Julie Bernard, Chief Marketing Officer @ Verve
Dave Spinato, Global Director of Digital Mktg. & Social Media @ HARMAN International
At the SkiNH annual meeting and the Mount Washington Valley Business Expo, Adored gave a workshop on proximity marketing using iBeacon with mobile apps.
7 Ways Retailers can Cash in on Beacon MarketingBeaconstac
iBeacon technology, with its ability to detect a customer’s proximity and collect data, empowers retailers with myriad opportunities to engage with customers better. This webinar talks about how retailers can increase sales and generate more revenue using beacons. It also covers dos and don'ts for iBeacon Marketing.
ProxiWave Complete Beacon Enabled solutionsBogdan Sava
Delivering the best proximity solution (#beacons, #iBeacon, #Eddystone, #wifi, #gps), helping clients stay ahead of competition. Our development teams are located in our offices in France, Romania and Japan, with 4 fields of expertise (iOS, Android, Windows Phone and Web mobile), deeply accustomed with “event” type module applications or apps designed to evolve in time, with Back Office development, as well as other sophisticated modules (e.g. augmented reality, iCouponing, geolocated CRM), already running in our customers’ environments.
If you are interested in finding out how you can deliver your compelling messages to your specifically targeted customer segments, providing them the expected content according to their individual preferences, please, drop us a line here: contact@cronos-technologies.com
Cubeacon iBeacon Platform and BackEnd as a ServiceAvianto Tiyo
Cubeacon is a fully featured platform. cubeacons are small wireless devices at can broadcast bluetoo signals to smart devices. It’s like an airport radar, smartphones at are able to ‘catch’ ese signals and estimate eir location very precisely, as well as wi e beacon to exchange data and information easily.
Basically, cubeacon is a device in which developers can turn eir imagination into smart mobile solutions. by tracking customer behavior wi real time feeds, e customer will feel personally connected, anytime and anywhere ey are wi in cubeacon range. cubeacon's smart analysis will make you always keep-in-touch wi your customers. It's every ing you need to develop smart connected apps.
in addition to versatile, cubeacon is highly customizable and remarkably easy to integrated. Cubeacon connects e web to mobile devices seamlessly, creating an effortless portal of smart communication between bo of em. The platform is highly scalable, designed to be applicable to virtually every business genre.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Destiny Pearce shows you how to effectively implement mobile marketing into your overall marketing stratgies. Destiny Pearce introduces you to a innovation way to effectively market QR Codes to Help build your Facebook business page to and website to increase foot/website traffic to your business
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
Get Mobile Friendly is run by Sherry Lynn Simoes, Marketing Coach. Sherry supports women to brow a successful business through the right marketing methods.
Mobile Marketing Pro delivers cost-effective, great-looking mobile websites that help your business connect with millions of mobile users nationwide. Our proven mobile websites help you stand out from the crowd and drive mobile in real-time. We offer complete managed solutions, where we create and manage your entire mobile marketing program and campaigns, hands-free!
Exploring the world of mobile and how marketers can use this space to connect with consumers in brand new ways.
Part 1 of a 2 part series.
Part 1 covers mobile 1.0 (history of mobile, mobile web/WAP sites, SMS, QR codes)
Part 2 takes a deep dive into mobile apps (Apple, Android, Blackberry, etc)
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
Similar to Mobile Marketing 101 for Local Businesses (20)
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
1. Mobile Marketing 101
for Local Businesses
Understanding How The Mobile
Revolution Can Impact Your Business
2. What is Mobile Marketing?
Wikipedia Definition of Mobile Marketing
In November 2009, the Mobile Marketing
Association updated its definition of Mobile
Marketing:
Mobile Marketing is a set of practices that enables
organizations to communicate and engage with
their audience in an interactive and relevant
manner through any mobile device or network.
3. In Other Words…
Mobile Marketing is the “New-Age” way to
deliver permission-based, targeted, and easy-
to-use promotion offers to millions of
consumers via their mobile devices.
For Small Businesses:
4. Times Have Changed
Not anymore…
Today, consumers spend MUCH LESS time
viewing TV commercials and more time in
front of their PC’s and Mobile Devices
Years Ago, Advertisers Could Reach Most of America
with Just TWO 60 Second TV Commercials
5. Mobile Usage Statistics
Did You Know…
More Americans Own Mobile Phones than Computers?
Most Consumers Age 18-34 Now Own Smartphones?
U.S. Mobile Commerce Sales Surged 91.4% in 2011?
6. Mobile Usage Statistics
Did You Know…
In 2014, Mobile Internet Usage is Expected to Exceed
Desktop Internet Usage?
More than 50% of all “Local” Searches are Done from a
Mobile Device?
Over 350 MILLION People Access Facebook from Their
Mobile Devices?
7. Consumers LOVE Mobile Devices
It Takes 90mins for the Average Person to Respond to an
Email… But it Takes 90 SECONDS for them to respond to
a Text Message
Our Mobile Devices are the First Thing We Check in the
Morning and the Last Thing We Check Before Bed
Adults Now Spend More Time with Mobile Devices than
Print Media Such as Newspapers and Magazines
91% of Americans Keep Their Mobile Devices within Arm’s
Reach 24/7
8. Consumers LOVE Mobile Devices
Mobile Coupons Get 10 TIMES the Redemption Rate of
Traditional Coupons
Nearly Half of Generation Y Would rather Lose Their
Wallet or Purse Than Their Mobile Device
The Average Person takes 26hrs to Report a Lost
Wallet… But They Report a Lost Phone within 68mins
9. What Are We Doing on
Our Mobile Devices?
Communicating
• Emailing,
• Texting,
• Sending Pictures,
• Social Networking,
• Blogging,
• and More
10. What Are We Doing on Our
Mobile Devices?
Personal Business
• Checking Weather, Reading News, Shopping,
Maps/Directions, Stock Quotes, Looking for Local
Products/Services, and More
Passing Time
• Playing games, Downloading Ringtones, Watching
Videos, and More
11. Most Popular Forms of Mobile
Marketing Technology
SMS (Short Message Service) Text Messaging
Mobile Search & Mobile Websites
QR Code
Apps
Mobile Ads
Videos
Proximity Marketing
12. What is “Text Messaging”?
Wikipedia Definition of Text Messaging
Text messaging, or texting, refers to the
exchange of brief written text messages between
fixed-line phone or mobile phone and fixed or
portable devices over a network.
SMS (Short Message Service) is a form of text
messaging communication on phones and mobile
phones.
13. Mobile Phones Aren’t
Just for Talking Anymore
In Fact, Nearly 3 Out of 4 Americans Send
and Receive Text Messages…
… 31% of Them Prefer to “Text” than “Talk”
on Their Mobile Devices
15. Benefits of Using SMS Text
Marketing in Your Business
Builds a Powerful List of Targeted Buyers
Permission-Based – Customers Opt-in to Receive Your
Text Messages
Cost-Effective and Produces a High Rate of Return
Very Little Technical Knowledge Required
Easy to Manage and Understand
Mass Alert to Those Who Have Opted-In to Your Lis
High Deliverability Rates
Easy to Track and Measure Results
Increases Repeat Business
Decreases “No-Shows” for Appointments
Promotes Customer Engagement & Loyalty
Increases Exposure, Sales, and Revenue
16. Interesting SMS Text
Messaging Statistics
Approximately 90% of Consumers Read Their Text
Messages within MINUTES
73% of Consumers WANT to Receive Special Offers on
Their Mobile Devices but are Not Getting Them
Offers Made via SMS Text Marketing Get up to a 20%
Response Rate – 10 Times More Than Traditional Methods
17. Different Ways to Use SMS Text
Marketing in Your Business
Start a Mobile Coupon Club
Cross Advertise Your Text Message Campaigns
Incorporate QR Codes into Your Campaigns
Collect Feedback and Surveys
Text to Win
Text Voting and Trivia
Customer Appointment Reminders
18. Tips for Your SMS Promotions
KNOW Your Audience and Target Wisely
Choose Your SMS Keyword Wisely
Let the World Know That You Use Text Marketing!
Don’t Spam; Use Opt-ins Only
Make Sure Your Offer is Easy to Understand and
Attractive
Provide Terms and Conditions
Clearly Layout the Redemption Rules
19. How to Get Started with SMS
Text Message Marketing
1. Pick a SMS Text Message Vendor
2. Decide on a Target Market
3. Setup a Way to Collect Mobile Phone Numbers
4. Choose a Keyword
5. Create a Good, Strong Call to Action
6. Design Your Promotional Materials
7. Tell the World About Your Text Campaign
8. Track Your Results
20. What is a “Mobile Website”?
Wikipedia Definition of Mobile Web
The Mobile Web refers to the use of Internet-
connected applications, or browser-based access to
the Internet from a mobile device such as a
smartphone or tablet computer connected to a
wireless network.
21. Did You Know?
One-half of All Internet Searches for LOCAL Products
and Services are Performed from Mobile Devices …
But There is Just ONE PROBLEM…
Most Traditional Websites are NOT
Compatible with Mobile Devices
22. A “Website” vs. a
“Mobile-Friendly Website”
Recent studies show that current mobile web-user
experiences are overall HORRIBLE when it comes to
viewing and navigating websites
Web Designers Understand How to
Build Websites Made for Computers…
But a MOBILE PHONE is Not a Computer…
23. A “Website” vs. a
“Mobile-Friendly Website”
Computers are in a steady, predictable environment
Mobile devices are in a highly variable environment
Computers have large screens that allow multi-tasking
Mobile devices have small screens and are not ideal for multi-
tasking
Computers have keyboards and mouse for ease-of-use
Mobile devices are harder to navigate due to small keyboards
and scrolling devices
24. Benefits of Having a
Mobile-Friendly Website
Improved User Experience
Faster Website Loading Speed
Better User Engagement and Context
Location-Based for Geo-Targeting
Improved Search Engine Performance
Branding and Exposure to Mobile Users
25. Benefits of Having a
Mobile-Friendly Website
Increased Visits to Your Website and More Leads
Accessibility to Mobile Consumers While They Are On the Go
Your Website Can be Viewed Wherever Mobile Cell Phone
Coverage is Available
Helps You Attract Both “New” and “Repeat” Customers
Gain the Advantage Over Competitors
Easy to Integrate with Social Media Platforms to Boost Profits
26. Mobile Website Tips
Keep it SIMPLE
Create a Mobile Site that Caters to People Who are “On the Move”
Don’t Overload Your Mobile Website with Heavy Graphics or Flash
Use the “Click to Call” and Other “Click” Features
Keep Navigation and Scrolling to a Minimum
Design for Multiple Handsets
27. What is a QR Code?
Wikipedia Definition of Mobile Web
A QR code (abbreviated from Quick
Response code) is a type of matrix barcode
first designed for the automotive industry.
More recently, the system has become
popular outside of the industry due to its fast
readability and comparatively large storage
capacity.
28. What is a QR Code?
QR Codes are Quickly Becoming Popular in the Marketing
World
QR Codes Allow Consumers to Access Information About a
Product or Company IMMEDIATELY
Many Major Brands are Using Them to Engage with
Customers
• Best Buy, Toys R Us, Wal-Mart, Calvin Klein, and More
Easily Read by Most Mobile Devices with the Help of a QR
Code Reader
29. How QR Codes Work
Mobile Users Need a QR Code Reader to Scan Your QR Code
• These are FREE and Come Pre-Loaded on Most Smartphones
You Create a QR Code to Direct Users to Your Website (or other
destination)
User Scans the QR Code and is Immediately Redirected to Your
Website (or other destination)
30. Different Ways to Use
QR Codes in Your Business
Where to Put QR Codes?
Add Them to Your Online Properties, Such as Websites, Social
Media Profiles, Emails, Online Videos, Press Releases and More
Place Them on Your Printed Marketing Materials, Such as
Business Cards, Flyers, T-Shirts, Newspaper Ads, and More
Place Them on Your Product Packaging and Storefront Displays
31. Different Ways to Use
QR Codes in Your Business
Where to Send Consumers When They Scan Your QR Codes?
Send Them to Discounts, Rewards, Coupons, and Special Offers
Send Them to a Specific Product Page on Your Mobile Website
Send Them to Product Video Demos or Instructional Videos
The sky is the limit, when it comes to using QR codes!
32. Benefits of Using QR Codes
in Your Business
Consumer Receives “One-Click” Instant Gratification
• No Need to Write Down Your Details
Builds Customer Excitement and Makes Your Business Unique
Can Easily Integrate with SMS Text Message Marketing and
Mobile Websites
Explosive Mobile Usage Growth Creates Even More Opportunity
for Your Business
Creating QR Codes is Cost-effective
Easy to Implement, Manage, Measure, and Track
Bridges the Gap Between Online and Offline Marketing
33. QR Code Tips
Make Sure Your QR Codes are Smartphone-Friendly
Don’t Print QR Codes on Glossy Paper to Prevent
Scanning Errors
Size Your QR Codes Appropriately
Educate Your Audience About QR Codes
Point Customers to QR Code Readers
34. Getting Started
THANK YOU
For Viewing Our Mobile Marketing for
Local Businesses Presentation!
If You Would Like More Information About How Mobile
Marketing Can Help Your Local Business, Contact Me Today.
Irina Finkler
Local Marketing Factory, LLC
904-373-8491
localmarketingfactory@gmail.com