This document discusses how mobile marketing can be profitable for businesses. It notes that most searches and smartphone usage now occurs on mobile devices. It then provides tips for businesses to engage mobile users including creating a responsive mobile website or mobile landing pages, using local SEO targeting mobile users, implementing QR codes with clear calls to action and offers, using SMS/text marketing with keywords and auto-responders to provide offers and coupons, and using push notifications. Examples are given of how each of these mobile strategies have driven profits for other companies through customer acquisition, increased visits and sales. The document promotes the mobile marketing services of Peak Reputation to help businesses create a profitable mobile presence.

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Presented by:
Jodi Kaplan 727-282-4001
Peak Reputation, Inc.

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Mobile
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Popular Mobile Devices are:
Cell Phones Smart Watches/Smart Devices
Smart Phones Google Glass
Tablet Computers
•Google reports that 77 percent of searches from mobile devices take place at home
or work, only 17 percent on the move. - Harvard Business Review, May 2013
•56% of American adults are now smartphone owners.
Pew Internet & American Life Project, 2013
•The number of US mobile coupon users will rise from
12.3 million in 2010 to 53.2 million in 2014, driven by
the rapid adoption of smartphones. eMarketer, 2013
 75 percent of Americans bring their phones
to the bathroom. Digiday, 2013!!

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Mobile
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HERE IS THE ABSOLUTE WHY!!

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Mobile
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Study: 90 percent of
websites not ready for
mobile use
(2012 Mongoose Metrics Data Series)
A redesign with a responsive theme or a
simple mobile landing page is now necessary
Adobe's 2013 Dig-i-tal Mar-ket-ing Opti-miza-tion Sur-vey
• Companies with mobile-optimized sites triple their
chances of increasing mobile conversion rate to 5 percent
or above.
• Companies spending more than 25 percent of their
marketing budgets towards optimization are twice as
likely to enjoy high conversion rates
• Two-thirds of smartphone users say a mobile-friendly site
makes them more likely to buy a product or service; 74% say
they are more likely to return to the site later.

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Mobile
Marketing
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How do I use Mobile Marketing for Profit
in my business?
Tip#1 – Create a mobile site or optimize your desktop site
for mobile devices.
Can use for e-commerce or brand recognition.
Also to get more customers/patients into your facility.
Theme Forrest sells responsive WP
themes that the pros use. About $50
for one site
Mobile simple sites can be created
free with:
www.google.com/think/multiscreen/
www.joosee.com
ixm.imcreator.com
www.dudamobile.com
qrmobilize.com

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Mobile
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Tip #2 is Local SEO for Mobile.
1. Local marketing via Google Places
including Google Maps. Foursquare, Yelp,
Instagram and Pinterest. Geo tagging!!
2. Much easier to be at the top of search
because the competition isn't on Mobile yet.
Tip #3- QR Codes

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QR Codes require these for success:
1. Mobile Landing Page (Different from a mobile website)
2. A Clear Call to Action
3. Offer value through the QR campaign
4. Statistical Reporting
Examples of profits through QR Campaigns:
1. Building prospect lists through forms.
2. Coupons
3. VIP Clubs
4. Brand Recognition
5. Appointment scheduler
6. Sales for Mobile users only.
The possibilities are really endless.

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Mobile
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Tip #4 – SMS Marketing (small message service)
Also known as text marketing!!
What you need for text marketing:
1. A short code: ie: 71441. Texts are sent to
these. Can buy one or rent from aggregator.
2. Keywords – Specific to your offer and not
used by anyone else renting that short code.
3. 160 character campaign. (specific message)
4. Auto-responder. For immediate auto reply.
5. Promotional material for opt-in campaign.
Table tents/signs/ads, etc.

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•Text messages cost very little.
•You can send 10000 messages in a couple of minutes
•Customers have opted in and are wanting these texts
•All cell phones can receive texts not just Smartphones.
•4:1 ratio for devices receiving texts vs. email.
•People have their mobile phones with them always.
•90% of texts are looked at within the first 15 minutes of receipt.
•Texts convert to action 41% of the time.
•Text messages are easily and often
forwarded by recipients.
•Text coupons and promotions are Green!!
Why Text Campaigns?

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What is Push and Why?
Apple started this service in 2009. Now available on most
mobile devices.
Retailmenot – geo targeted promos.
Breaking News
Amber Alerts
Sports scores, etc.

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M Commerce???

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So, Can you see how Mobile
Marketing will be a profit center
for your Business?
Complete Mobile Marketing Services by:
Peak Reputation, Inc.
727-282-4001
Info@PeakReputation.com
Text the word CentreClub to 71441
(no spaces, can be upper or lowercase)
This opts you in for 10% discount off of
any marketing services needed including
design and strategy.