David vs Golias como o aplicativo hopper esta ganhando o mercado dos gigantes em travel usando estrategias de mobile growth
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Simon é o head de aquisição de usuários na Hopper, travel app mais instalado nos USA em 2018. Com um forte foco em automação e priorização, Simon construiu uma pequena equipe técnica que é capaz de executar campanhas hiper direcionadas em escala nos maiores canais de UA.
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David vs Golias como o aplicativo hopper esta ganhando o mercado dos gigantes em travel usando estrategias de mobile growth
- 1. #MAUVEGAS David vs Golias: Como Hopper está Ganhando o Mercado dos Gigantes em Travel Usando Estratégias de Mobile Growth Simon Lejeune Head of User Acquisition @lejeunesimon
- 2. #MAUVEGAS Hopper is a Travel Booking App that Creates Trust from Data • 10-15B prices /day • Mobile-only, 3 years • $2M+ /day • 1M+ installs/month
- 3. #MAUVEGAS Hopper is a Conversation The average user starts watching their trip 4 months in advance. Users Plan Early 90% of our ticket sales are triggered directly from push notifications. Sales are from Push On average, we send 42 push notifications per trip. Many say something other than “buy.” Frequent Contact
- 4. 20% of Our Sales Are Generated from Contextual Recommendations
- 5. Users respond better to our suggestions than to what they searched! Conversion Rate on Push Notifications
- 6. #MAUVEGAS It’s the Most Downloaded Flights App in North America Even if our largest competitors outspend us nearly 1,000 to 1 in digital marketing.
- 7. Our secret weapon: retention. % of Bookers Who Have Launched in the Past 30 Days by Install Cohort
- 8. Most of our bookings come from users who installed the app more than 100 days ago Bookings per monthly install cohort
- 9. #MAUVEGAS High Retention Means We Can Acquire Users on Social Media Social + LTV vs. Search + Conversion
- 10. #MAUVEGAS The Hopper Performance Index Channel CPI Booking Rate Apple SA $3.1 3.8 Snapchat $3.7 3.1 Pinterest $2.5 2.5 Google $2.8 2.1 Instagram $2.8 1.9 Facebook $2.8 1 Hopper User Acquisition Channel Mix Apple Search Ads Facebook Google UAC Instagram Pinterest Snapchat
- 11. Our Hopper Ads Engine promotes hundreds of flights deals every day on different platforms
- 12. #MAUVEGAS
- 13. #MAUVEGAS The real challenge is optimization. It starts with a curation of deals based on past performance.
- 14. Tools Support In-House Automation Efforts
- 15. Hopper is becoming Story- first in terms of User Acquisition
- 17. Influencers Stories are very powerful & easy to measure
- 18. Trends for the Stories & Influencers
- 21. Mobile & AI are transforming the travel industry. But the shift is not about the device or how people browse and book flights. It’s about personalization of - Recommendations - Marketing - Pricing
- 22. #MAUVEGAS We’re on the Lookout for Talented People Check out current openings at hopper.com/jobs.