Mobile wallets like Apple Pay, Android Pay, and Samsung Pay allow brands to engage customers in real-time based on location through passes stored in the wallet apps. Brands can use Passworks' mobile wallet platform to create and manage pass content like coupons, tickets, and cards to deliver directly to consumers' mobile wallets. This gives brands an always-present channel to send targeted offers, updates, and messages to customers through their smartphones.

2. What is the story and narrative behind
everything youdo as a brand?

3. How do you connect with your consumers
in the language they understandbest?

4. “60% of all consumerswant to receive
real-time offers and information'son their
smartphones.”

5. Mobile advertising is growing fast and brands
are eager to explore the mobile opportunity to
be “inside”their consumers’smartphones.

6. Brands are using SMS, Email marketing and
Apps has part of their mobile strategy…

7. ✗ Not reaching key customer in the right moment
Ø Technology not based on real time or location.
✗ Not all customers will have or use the brands App
Ø On average, only 26,7 Apps are used per month.
Ø Only 19% of those Apps are retail.
Ø And, 76% of Apps are not used after 3 months

8. MOBILE WALLETS ALLOWS BRANDS TO
ENGAGE WITH THEIR CONSUMERS IN
REAL-TIMEBASED ON THEIR LOCATION
THROUGHTPRE-INSTALLEDWALLETSAPPs

9. Apple Pay, Android Pay and Samsung Pay are changing how
we interact with our phone by implementing mobile wallets
with features that go beyond credit card, allowing to store,
save, share coupons, boarding passes, rewards and more.
PASSWORKS INVESTORS PITCH©2015

10. MEMBERSHIP CARD
BOARDING PASS
COUPON
EVENT TICKET
STORECARD
END-TO-END CLOUD MOBILE WALLET PLATFORM
Platforms such as Passworks, Brands can easily
create and manage content that can be deliver directly to mobile wallets,
such as Apple Wallet, Android Pay and Samsung Pay.
The content can take the form of different shapes for different purposes.
PASSWORKS INVESTORS PITCH©2015

11. 15:26 70%
Location-based Mobile Marketing
Welcome!
GET TO KNOW PASSWORKS.IO
Marketing
MOBILE WALLET
Samsung
Pay
Apple
Wallet
Passworks
Wallet
Android
Pay
TAKE ADVANTAGE OF NATIVE APPS
Reach prospects thatdo not have your app installed
through mobile passes in mobile walletsnativeApps. Build
marketing campaigns and programs that"live" inside your
customers’ smartphone.
ALWAYS PRESENT
Customers don´t deletethe passes.
REAL TIME CONTENT UPDATE
Open a newcommunication channeland starton-going
conversations withyour customers, allowingto renew,
update, and change thecontentto keep the mobile passes
always up-to-date in real time.

12. SEND PUSH NOTIFICATIONS
Engage with your mobile audience in a convenient
and relevant way. Send messages, offers, reminders
and updates directly to your customer's smartphone,
giving you the ability to perfectly time and amplify
your offers when it counts.
TRIGGER LOCATION BASED NOTIFICATIONS
Take the advantageof the location-basedtechnology
for even better engagement by sending geo-based
notifications directly to your customers, when passing
by your store or a specific location.

13. BEACONS AWARE
Associate and manage your existing Beacons with mobile
coupons in order totrigger in store micro-location notifications.
PROMOTE YOURAPP
Take the opportunity to truly have an additional channelto
promote your app with theability to downloadit directly
from the digital pass

14. MOBILEMARKETING FOR MOBILEWALLETS
Mobile passes
COUPON GIFT CARD STORE CARD
Mobile passes are adaptable according to the business
and the purpose of communication.
RETAIL

15. MOBILEMARKETING FOR MOBILEWALLETS
CONCERT TICKET SPORTS TICKET MUSEUM TICKET
Mobile passes are adaptable according to the business
and the purpose of communication.
EVENTS
Mobile passes

16. MOBILEMARKETING FOR MOBILEWALLETS
MEMBERSHIP CARD DISCOUNTPROMOTION
Mobile passes are adaptable according to the business
and the purpose of communication.
MEMBERSHIPS
Mobile passes

19. THANK YOU