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APPM Marketing Marathon 2016 - Passworks
What is the story and narrative behind
everything youdo as a brand?
How do you connect with your consumers
in the language they understandbest?
“60% of all consumerswant to receive
real-time offers and information'son their
smartphones.”
Mobile advertising is growing fast and brands
are eager to explore the mobile opportunity to
be “inside”their consumers’smartphones.
Brands are using SMS, Email marketing and
Apps has part of their mobile strategy…
✗ Not reaching key customer in the right moment
Ø Technology not based on real time or location.
✗ Not all customers will have or use the brands App
Ø On average, only 26,7 Apps are used per month.
Ø Only 19% of those Apps are retail.
Ø And, 76% of Apps are not used after 3 months
MOBILE WALLETS ALLOWS BRANDS TO
ENGAGE WITH THEIR CONSUMERS IN
REAL-TIMEBASED ON THEIR LOCATION
THROUGHTPRE-INSTALLEDWALLETSAPPs
Apple Pay, Android Pay and Samsung Pay are changing how
we interact with our phone by implementing mobile wallets
with features that go beyond credit card, allowing to store,
save, share coupons, boarding passes, rewards and more.
PASSWORKS INVESTORS PITCH©2015
MEMBERSHIP CARD
BOARDING PASS
COUPON
EVENT TICKET
STORECARD
END-TO-END CLOUD MOBILE WALLET PLATFORM
Platforms such as Passworks, Brands can easily
create and manage content that can be deliver directly to mobile wallets,
such as Apple Wallet, Android Pay and Samsung Pay.
The content can take the form of different shapes for different purposes.
PASSWORKS INVESTORS PITCH©2015
15:26 70%
Location-based Mobile Marketing
Welcome!
GET TO KNOW PASSWORKS.IO
Marketing
MOBILE WALLET
Samsung
Pay
Apple
Wallet
Passworks
Wallet
Android
Pay
TAKE ADVANTAGE OF NATIVE APPS
Reach prospects thatdo not have your app installed
through mobile passes in mobile walletsnativeApps. Build
marketing campaigns and programs that"live" inside your
customers’ smartphone.
ALWAYS PRESENT
Customers don´t deletethe passes.
REAL TIME CONTENT UPDATE
Open a newcommunication channeland starton-going
conversations withyour customers, allowingto renew,
update, and change thecontentto keep the mobile passes
always up-to-date in real time.
SEND PUSH NOTIFICATIONS
Engage with your mobile audience in a convenient
and relevant way. Send messages, offers, reminders
and updates directly to your customer's smartphone,
giving you the ability to perfectly time and amplify
your offers when it counts.
TRIGGER LOCATION BASED NOTIFICATIONS
Take the advantageof the location-basedtechnology
for even better engagement by sending geo-based
notifications directly to your customers, when passing
by your store or a specific location.
BEACONS AWARE
Associate and manage your existing Beacons with mobile
coupons in order totrigger in store micro-location notifications.
PROMOTE YOURAPP
Take the opportunity to truly have an additional channelto
promote your app with theability to downloadit directly
from the digital pass
MOBILEMARKETING FOR MOBILEWALLETS
Mobile passes
COUPON GIFT CARD STORE CARD
Mobile passes are adaptable according to the business
and the purpose of communication.
RETAIL
MOBILEMARKETING FOR MOBILEWALLETS
CONCERT TICKET SPORTS TICKET MUSEUM TICKET
Mobile passes are adaptable according to the business
and the purpose of communication.
EVENTS
Mobile passes
MOBILEMARKETING FOR MOBILEWALLETS
MEMBERSHIP CARD DISCOUNTPROMOTION
Mobile passes are adaptable according to the business
and the purpose of communication.
MEMBERSHIPS
Mobile passes
APPM Marketing Marathon 2016 - Passworks
APPM Marketing Marathon 2016 - Passworks
THANK YOU

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APPM Marketing Marathon 2016 - Passworks

  • 2. What is the story and narrative behind everything youdo as a brand?
  • 3. How do you connect with your consumers in the language they understandbest?
  • 4. “60% of all consumerswant to receive real-time offers and information'son their smartphones.”
  • 5. Mobile advertising is growing fast and brands are eager to explore the mobile opportunity to be “inside”their consumers’smartphones.
  • 6. Brands are using SMS, Email marketing and Apps has part of their mobile strategy…
  • 7. ✗ Not reaching key customer in the right moment Ø Technology not based on real time or location. ✗ Not all customers will have or use the brands App Ø On average, only 26,7 Apps are used per month. Ø Only 19% of those Apps are retail. Ø And, 76% of Apps are not used after 3 months
  • 8. MOBILE WALLETS ALLOWS BRANDS TO ENGAGE WITH THEIR CONSUMERS IN REAL-TIMEBASED ON THEIR LOCATION THROUGHTPRE-INSTALLEDWALLETSAPPs
  • 9. Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond credit card, allowing to store, save, share coupons, boarding passes, rewards and more. PASSWORKS INVESTORS PITCH©2015
  • 10. MEMBERSHIP CARD BOARDING PASS COUPON EVENT TICKET STORECARD END-TO-END CLOUD MOBILE WALLET PLATFORM Platforms such as Passworks, Brands can easily create and manage content that can be deliver directly to mobile wallets, such as Apple Wallet, Android Pay and Samsung Pay. The content can take the form of different shapes for different purposes. PASSWORKS INVESTORS PITCH©2015
  • 11. 15:26 70% Location-based Mobile Marketing Welcome! GET TO KNOW PASSWORKS.IO Marketing MOBILE WALLET Samsung Pay Apple Wallet Passworks Wallet Android Pay TAKE ADVANTAGE OF NATIVE APPS Reach prospects thatdo not have your app installed through mobile passes in mobile walletsnativeApps. Build marketing campaigns and programs that"live" inside your customers’ smartphone. ALWAYS PRESENT Customers don´t deletethe passes. REAL TIME CONTENT UPDATE Open a newcommunication channeland starton-going conversations withyour customers, allowingto renew, update, and change thecontentto keep the mobile passes always up-to-date in real time.
  • 12. SEND PUSH NOTIFICATIONS Engage with your mobile audience in a convenient and relevant way. Send messages, offers, reminders and updates directly to your customer's smartphone, giving you the ability to perfectly time and amplify your offers when it counts. TRIGGER LOCATION BASED NOTIFICATIONS Take the advantageof the location-basedtechnology for even better engagement by sending geo-based notifications directly to your customers, when passing by your store or a specific location.
  • 13. BEACONS AWARE Associate and manage your existing Beacons with mobile coupons in order totrigger in store micro-location notifications. PROMOTE YOURAPP Take the opportunity to truly have an additional channelto promote your app with theability to downloadit directly from the digital pass
  • 14. MOBILEMARKETING FOR MOBILEWALLETS Mobile passes COUPON GIFT CARD STORE CARD Mobile passes are adaptable according to the business and the purpose of communication. RETAIL
  • 15. MOBILEMARKETING FOR MOBILEWALLETS CONCERT TICKET SPORTS TICKET MUSEUM TICKET Mobile passes are adaptable according to the business and the purpose of communication. EVENTS Mobile passes
  • 16. MOBILEMARKETING FOR MOBILEWALLETS MEMBERSHIP CARD DISCOUNTPROMOTION Mobile passes are adaptable according to the business and the purpose of communication. MEMBERSHIPS Mobile passes