This document discusses using mobile marketing to connect with restaurant and club customers. It notes that most Americans now have cell phones and are open to receiving mobile alerts and offers. Restaurants can build databases of customers by encouraging them to text a keyword to a short code to receive offers. This allows restaurants to send timely promotions that increase redemption rates. Examples show how restaurants can use point-of-sale signs, websites, and other advertising to capture customer mobile numbers and send them offers. The goal is to generate more transactions and new customers through mobile messaging.

1. Title slide
The Next Communication Channel:
Mobile Marketing and Beyond
The Rise of the Mobile Connected Restaurant / Club

2. Quick Stats

3. WITH ADVATEXT’S GEO-TARGETING CAPABILITIES,
YOU CAN REACH YOUR CUSTOMERS
WHENEVER YOU WANT, WHEREVER THEY ARE
Connect with Your Potential Clients
Exactly When You Want
And Right When They are Hungry!
FREE Appetizer Next Visit
Text RESTAURANT to
55469
Resta

4. 72% of Americans text message
across all demographics
67% of customers would like to
receive mobile alerts or reminders
Twice as many people Text Message
than own a Television set
82% of Americans do not leave the
house without their cell phones
CTIA 2009

5. Example Point of Sale Display
Table Tent/ Talker

6. Text RESTAURANT to 55469 to Receive
FREE
Appetizer Next Visit
RESTAURAN
T
55469
KEYWOR
D
(CHANGES
)
SHORTCODE
(STAYS THE
SAME)
TEXT MESSAGING 101
To: 55469
MSG: restaurant
When client texts,
They are entered
Into the database!
Deliver Coupon
Right to the phone!
Offer can expire
quickly to encourage
repeat visit
Text Call to
Action
Live Demonstration “Try
it on yourphone Now!”

7. Timely Promotions = Higher Redemption Rates
Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Mama DeLuca: Free
Cheese stix w/ purchase
of any Large Specialty this
week only, exp. 3/11,
Reply STOP 2end
Johnnies Italiano: Happy
Hour prices tonight and
tomorrow w/ code
mb8932, show msg 2
redeem, exp. 3/29 Reply
STOP 2end
75th Street Brewery: Buy
any Steak entrée this
weekend and receive $3
OFF, limit 2 per table call
for reservation
(816)223-8584 Reply STOP
2end

8. Restaurant Industry ranges between 4-13% redemptions on Mobile offers
and coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50
ROI on 40+ Customers walking in for Lunch or Dinner?
$15 average ticket? $600
1,000
Customers
in your
database
4% or Higher
Redemption Rate
on Promotion or
Coupon
Average
Transaction
(Example of Return-on-Investment on a small scale)

10. 3 Components to Database Building
1. Point of Sale
Get Cashiers, Hostess, Servers to tell customers to Text-in for a great
instant deal; Place banners, signs, table tents, or a card inside the
check presenter and build 10-20 customers per day into your
database!
2. Add the Mobile “Opt-in” Option to your
current Website
Options to capture online traffic into the
Mobile database from the web
3. Traditional Media (capture new clients)
Add the Mobile Call-to-Action to
every Advertisement; print, radio,
coupon, event, TV, etc.
The Mobile World 101
To: 55469
MSG: food
MobileNumber

11. Point of Sale Options
(Every Customer that walks in the door should be offered the
opportunity to “Text” in for some great sounding deal,
promotion, or opportunity.
Table Tents, Buttons on staff, Bag Stuffers, Window displays,
flyer inside check presenter, are all options to promote;
1. A Free entrée, appetizer, or $5 OFF next visit!
(These instant coupons for next visit frequently will be a
minimum purchase coupon that expires within a couple
weeks)
2. An Instant discount or Free item THIS VISIT!
(Some restaurants have great success with their servers
offering an instant free cheese dip, breadsticks, or
softdrinks to encourage instant database growth)
3. A chance to win a great prize!
(Sweepstakes type offers generally perform more poorly, yet
can work if promoted correctly)
Text QUESO to 55469
Get an Instant text-coupon right back to
your Phone. Not valid with any other
offers,Show message to redeem, msg
and data rates May apply.
Panchero’s: Free Chips and
Queso next visit w/ purchase
of any Burrito. Show msg to
redeem exp. 10.31. code
745xlt. Reply STOP 2end
Goal:
Build a Database of 10-15 People
per day for future Loyalty Marketing
– Get 2 or 3 additional transactions
from them this year!

12. Capture Web Traffic into Database!
Beauty Brands Secret Sale!
Text BEAUTY to 72727
Panchero’s: Reply w/ your
email to this message to
complete your entry, plus
watch for great deals from
us! Reply STOP 2end
Enter Mobile NumberDonate NOW!
Send to my Mobile Phone
Enter mobile number

13. Capture Web Traffic into Database!
Beauty Brands Secret Sale!
Text BEAUTY to 72727
Panchero’s: $3 OFF your
next purchase of $15 or
more, expires 3/22/11, code
mb 98983, watch for more
great deals! Reply STOP
2end
Enter Mobile NumberDonate NOW!
Send to my Mobile Phone
Enter mobile number
Instant Coupon for $3 OFF
Type in your Mobile Number
And the Environmentally
Friendly Coupon will be
Sent Right to your Phone!

14. Capture LEADS with Mobile Keywords!
By adding Mobile keywords to every Traditional Broadcast media like Coupon drops,
radio spots, event marketing, print ads, and outdoor displays, you can capture New
Customers more easily.
Taking Your Broadcast Media/ Event/ Flier to your
Potential Customer’s handset!
Instantly Deliver:
•
Pictures
•
Coupons
•
Links to Website
•
And more
More Conversion = 5-10% Increase in Overall Customer base
Once Customers engage off of Traditional Broadcast they are
Captured in the Mobile database.
Future text-promotions will be delivered right to their handset
And right when they are hungry equating to NEW CUSTOMERS!
Studies Show a Text-
message stays on the
cell-phone an average
of 12 days.
=
This means additional
exposures to your
audience
YOUR
COUPON
HERE!
Our Menu Right to Your Phone!
Just Text OVERSTUFFED to 72727
Plus Get Your Instant Coupon Right to
Your Phone!
Text PANDA to 55469
And get your environmentally friendly coupon
right on your phone. Must Text 2 receive!

15. Common Cents Consulting LLC
Schererville, Indiana
www.LetsMakeDollars.com
Jerome Brown
P. 219-228-1372
commoncentsconsultingllc@gmail.com