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SqueezeMobillionaire
Training Series
 Mobile Marketing
– Mobile Marketing
Checklist
– Leveraging Technology for
Marketing
TODAY’S TOPIC
TODAY’S GOALS
1. Mobile Marketing
Checklist for the New
Year
2. Leveraging
Technology for
Marketing
OBJECTIVES
MOBILE MARKETING
When you hear or see
Mobile Marketing it might
be difficult to think beyond
the two obvious choices:
Mobile Site and Mobile App
MOBILE MARKETING
However mobile marketing
is much bigger
MOBILE MARKETING
10 Ways to Incorporate it
into your marketing or
The Mobile Checklist
MOBILE MARKETING
MOBILE FRIENDLY SITE
Statistics claim that by 2013
more people will be
accessing websites via their
cellphones
MOBILE SITE
This means that mobile
optimized websites are
more important now more
than ever before
MOBILE SITE
Do you have a mobile site?
Do your clients have mobile
sites?
MOBILE SITE
SMS ALERTS AND
REMINDERS
SMS has many useful
applications in the mobile
tech realm
SMS MARKETING
Most important application
are SMS alerts and
reminders
SMS MARKETING
Having the ability to contact
your customers with simple
text messages in non-
intrusive and convenient
SMS MARKETING
Alert customers when
certain products are
discounted or available
SMS MARKETING
Are you using SMS Alerts to
notify your clients?
Does your clients use alerts
to notify their customers?
SMS MARKETING
SMS VOTING AND POLLING
American Idol?
America’s Got Talent?
SMS MARKETING
However, this particular
functions is helpful in the
business world
SMS MARKETING
Poll your clients or
customers on your products
and services and what do
you get?
SMS MARKETING
Instant Feedback!
It’s all valid feedback about
your business, products and
services
SMS MARKETING
Are you taking advantage of
this technology?
Do your clients use this to
gather intelligence?
SMS MARKETING
MOBILE COMMERCE
60% of consumers are
purchasing goods and
services on their mobile
phones
MOBILE COMMERCE
They are also able to
compare prices with
competing vendors
MOBILE COMMERCE
MOBILE APPLICATIONS
Companies and
organizations have adopted
the use of mobile apps
MOBILE APPS
These help increase
awareness and revenue
streams
MOBILE APPS
Mobile apps can provide
data such as product
information, account
information, games, scores,
and etc.
MOBILE APPS
Even if it is just information
about the company and
your products it still makes
you look like an expert
MOBILE APPS
Are you using mobile apps
to market your services?
Does your clients use
mobile apps the same way?
MOBILE APPS
MOBILE COUPONS
This technology is widely
used by retailers all over the
world
MOBILE COUPONS
Mobile coupons can be
available through
advertising, mobile apps,
mobile sites, SMS, etc.
MOBILE COUPONS
Mobile coupons can be
available through
advertising, mobile apps,
mobile sites, SMS, etc.
MOBILE COUPONS
Are you using mobile
coupons?
Does your clients use
mobile coupons for their
products?
MOBILE COUPONS
SMS REWARDS
Text WINNER to 123456 and
get a free voucher for a
round of golf, or free fries
with your burger, or tickets
to a local concert
SMS REWARDS
Sounds and looks familiar,
right?
SMS REWARDS
Companies are rewarding
mobile customers by having
them participate via SMS
SMS REWARDS
These codes appear
everywhere, billboards,
radio, TV, print
SMS REWARDS
Very good way to engage
your customer base
SMS REWARDS
Are you using SMS rewards?
Are your clients taking
advantage of this to engage
their customer base?
SMS REWARDS
QR CODES
They contain information
that can be used for a
variety of of applications
QR CODES
Sending texts, Making a Call,
Going to a Website, Direct
customers to a sign up form
online, etc.
QR CODES
The idea is simple but the
impact potential is huge
QR CODES
Place a QR Code on a
product packaging and once
the customer scans that it
can be anything
QR CODES
Are you using QR Codes?
Have you recommended the
use of QR codes to your
clients lately?
QR CODES
MOBILE ADS
Mobile users are searching
for establishments to eat
and relax while on the go
MOBILE ADS
Facebook Ads, Google Ads,
Google Places
MOBILE ADS
Post coupons and upcoming
deals on your FB ads to get
people to visit your stores
MOBILE ADS
LOCATION BASED
Apps like Foursquare,
Gowalla, Facebook, and
Google allow you to “Check
In” a place of business
LOCATION BASED
Check In campaigns – check
in enough times and get
coupons, discounts, and
rewards
LOCATION BASED
It’s like a loyalty card with a
viral social aspect
LOCATION BASED
GeoFencing methods and
campaigns
LOCATION BASED
Are you using location
based services?
Are you recommending this
service to your clients?
LOCATION BASED
WRAP UP
These are some of the mobile marketing
technologies that you can use and offer to
your clients this year
WRAP UP
Any Questions?
QUESTIONS AND
FEEDBACK
Did you guys enjoy the
session?
QUESTIONS AND
FEEDBACK
Have a Good Day and
Take Care Everybody
See You Next Time!
QUESTIONS AND
FEEDBACK

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