The document provides an overview of mobile marketing strategies and technologies for enhancing marketing efforts. Key topics include the importance of mobile-optimized websites, the use of SMS alerts, mobile apps, mobile coupons, and location-based advertising. It emphasizes leveraging these tools to engage customers and improve sales in the mobile commerce landscape.

1. SqueezeMobillionaire
Training Series

2.  Mobile Marketing
– Mobile Marketing
Checklist
– Leveraging Technology for
Marketing
TODAY’S TOPIC

3. TODAY’S GOALS

4. 1. Mobile Marketing
Checklist for the New
Year
2. Leveraging
Technology for
Marketing
OBJECTIVES

5. MOBILE MARKETING

6. When you hear or see
Mobile Marketing it might
be difficult to think beyond
the two obvious choices:
Mobile Site and Mobile App
MOBILE MARKETING

7. However mobile marketing
is much bigger
MOBILE MARKETING

8. 10 Ways to Incorporate it
into your marketing or
The Mobile Checklist
MOBILE MARKETING

9. MOBILE FRIENDLY SITE

10. Statistics claim that by 2013
more people will be
accessing websites via their
cellphones
MOBILE SITE

11. This means that mobile
optimized websites are
more important now more
than ever before
MOBILE SITE

12. Do you have a mobile site?
Do your clients have mobile
sites?
MOBILE SITE

13. SMS ALERTS AND
REMINDERS

14. SMS has many useful
applications in the mobile
tech realm
SMS MARKETING

15. Most important application
are SMS alerts and
reminders
SMS MARKETING

16. Having the ability to contact
your customers with simple
text messages in non-
intrusive and convenient
SMS MARKETING

17. Alert customers when
certain products are
discounted or available
SMS MARKETING

18. Are you using SMS Alerts to
notify your clients?
Does your clients use alerts
to notify their customers?
SMS MARKETING

19. SMS VOTING AND POLLING

20. American Idol?
America’s Got Talent?
SMS MARKETING

21. However, this particular
functions is helpful in the
business world
SMS MARKETING

22. Poll your clients or
customers on your products
and services and what do
you get?
SMS MARKETING

23. Instant Feedback!
It’s all valid feedback about
your business, products and
services
SMS MARKETING

24. Are you taking advantage of
this technology?
Do your clients use this to
gather intelligence?
SMS MARKETING

25. MOBILE COMMERCE

26. 60% of consumers are
purchasing goods and
services on their mobile
phones
MOBILE COMMERCE

27. They are also able to
compare prices with
competing vendors
MOBILE COMMERCE

28. MOBILE APPLICATIONS

29. Companies and
organizations have adopted
the use of mobile apps
MOBILE APPS

30. These help increase
awareness and revenue
streams
MOBILE APPS

31. Mobile apps can provide
data such as product
information, account
information, games, scores,
and etc.
MOBILE APPS

32. Even if it is just information
about the company and
your products it still makes
you look like an expert
MOBILE APPS

33. Are you using mobile apps
to market your services?
Does your clients use
mobile apps the same way?
MOBILE APPS

34. MOBILE COUPONS

35. This technology is widely
used by retailers all over the
world
MOBILE COUPONS

36. Mobile coupons can be
available through
advertising, mobile apps,
mobile sites, SMS, etc.
MOBILE COUPONS

37. Mobile coupons can be
available through
advertising, mobile apps,
mobile sites, SMS, etc.
MOBILE COUPONS

38. Are you using mobile
coupons?
Does your clients use
mobile coupons for their
products?
MOBILE COUPONS

39. SMS REWARDS

40. Text WINNER to 123456 and
get a free voucher for a
round of golf, or free fries
with your burger, or tickets
to a local concert
SMS REWARDS

41. Sounds and looks familiar,
right?
SMS REWARDS

42. Companies are rewarding
mobile customers by having
them participate via SMS
SMS REWARDS

43. These codes appear
everywhere, billboards,
radio, TV, print
SMS REWARDS

44. Very good way to engage
your customer base
SMS REWARDS

45. Are you using SMS rewards?
Are your clients taking
advantage of this to engage
their customer base?
SMS REWARDS

46. QR CODES

47. They contain information
that can be used for a
variety of of applications
QR CODES

48. Sending texts, Making a Call,
Going to a Website, Direct
customers to a sign up form
online, etc.
QR CODES

49. The idea is simple but the
impact potential is huge
QR CODES

50. Place a QR Code on a
product packaging and once
the customer scans that it
can be anything
QR CODES

51. Are you using QR Codes?
Have you recommended the
use of QR codes to your
clients lately?
QR CODES

52. MOBILE ADS

53. Mobile users are searching
for establishments to eat
and relax while on the go
MOBILE ADS

54. Facebook Ads, Google Ads,
Google Places
MOBILE ADS

55. Post coupons and upcoming
deals on your FB ads to get
people to visit your stores
MOBILE ADS

56. LOCATION BASED

57. Apps like Foursquare,
Gowalla, Facebook, and
Google allow you to “Check
In” a place of business
LOCATION BASED

58. Check In campaigns – check
in enough times and get
coupons, discounts, and
rewards
LOCATION BASED

59. It’s like a loyalty card with a
viral social aspect
LOCATION BASED

60. GeoFencing methods and
campaigns
LOCATION BASED

61. Are you using location
based services?
Are you recommending this
service to your clients?
LOCATION BASED

62. WRAP UP

63. These are some of the mobile marketing
technologies that you can use and offer to
your clients this year
WRAP UP

64. Any Questions?
QUESTIONS AND
FEEDBACK

65. Did you guys enjoy the
session?
QUESTIONS AND
FEEDBACK

66. Have a Good Day and
Take Care Everybody
See You Next Time!
QUESTIONS AND
FEEDBACK