Mobile search is growing rapidly and expected to surpass desktop searches by 2013. Mobile searches have grown fivefold in the last 24 months, with 1 in 3 mobile searches starting with local intent. While some marketers are starting to invest in mobile search advertising, only 45% plan to invest and just 34% of agencies claim their clients are involved. The document recommends marketers take advantage of mobile pay-per-click advertising now to gain exposure, beat competitors, and increase profits since mobile users are always online and local mobile campaigns typically outperform desktop campaigns. Proper mobile optimization of websites is also important for conversion.