The number of global internet users has grown exponentially from less than 1% of the world's population in 1995 to over 3 billion currently. Asia has the highest number of internet users, with India projected to surpass the US as the country with the second highest number of users by 2018. While internet penetration is still low in India at around 20% currently, mobile internet usage is growing rapidly due to increasing smartphone adoption. The average time spent by Indian internet users on social media is over 45 minutes out of the 3 hours spent daily on mobile internet. Prepaid mobile connections are more popular in India, accounting for over 80% of the total 886 million mobile subscribers.

1. Ascending Growth of Internet and
IndiaStory
- Abhishek Saxena
SunstoneBusinessSchool

2. Theno. of global internet usersareincreasing at avery fast..
breakneck pace……
Internet users in the
world
3,076,192,870 and
growing each second…
Around 40% of the
world
population has an
internet
connection In 1995, it
was
less than 1%. The
number

3. Internet Users’ penetration growth year after year………….
The first
billion was
reached in
2005.
The second
billion in
2010.
The third
billion in
2014.

4. Internet Users’ presenceover theworld
Internet Users by
Region has
increased across all
the continents….
Asia displays
highest no. of users
of internet…

5. Factsabout country-wiseInternet Users
 In 2014, nearly 75% (2.1 billion) of all internet users in the world (2.8
billion) live in the top 20 countries.
 The remaining 25% (0.7 billion) is distributed among the other 178
countries, each representing less than 1% of total users.
 China, the country with most users (642 million in 2014), represents
nearly 22% of total, and has more users than the next three countries
combined (United States, India, and Japan).
 Among the top 20 countries, India is the one with the lowest
penetration: 19% and the highest yearly growth rate.
 At the opposite end of the range, United States, Germany, France,
U.K., and Canada have the highest penetration: over 80% of
population in these countries has an internet connection.

6.  Internet Users by Country

7. Indian Internet usersto surpassUSin 2014
 India now has over200 million Internet users and by 2018
almost half the country will be connected through the Internet
 By 2018, India will have twice the number of Internet users as
the U.S. does. Almost half the country will be connected
through the Internet
 It took the country 10 years to go from 10 million Internet users
to 100 million Internet users. Now the country is adding five
million new Internet users every month. India now has over 200
million Internet users.
 Every new wave of technology has taken half as long as the
previous technology. The next big thing will take half the time
taken by smartphones
 Smartphones took eight years to reach a billion consumers
 In 2014, 2.8 billion people in the world out of seven billion are

8. MobileAnd Internet In India2014: 349 Million Unique
MobilePhoneUsers, 70% Traffic From Mobile
India is rapidly
advancing in the
technological space.
With the growing
population and
increasing
smartphone
penetration, India is
going mobile and
digital. Smartphone
and internet is not
just for the rich and
wealthy but
more users are
becoming informed

9. Out of the1.25 billion peoplein India, only one-fifth
of thepeopleuseinternet
 Out of the 1.25 billion
people in India, only one-
fifth of the people use
internet and only 50% of
these are using social
media.
 The growth of social
media
sites, especially Faceboo
k, is accelerating the
adoption rate.
 Surprisingly, out of the
886 million mobile
subscribers – TRAI
claims different figure of
933 million users though
– only 10% access social
media sites on their
mobile.
 The advent of low-price

10. MobileInternet usersarelessin India
 The number of
mobile internet
users in India is
low though,
share of traffic
on mobile
devices is more
than the share of
traffic on
desktop.
 The average low
speed in India is
less than half
the global
average, which
is one of the
reasons of low
internet

11. Thenumber of uniquesubscribersarelessthan half of
total 886 million subscribers.
 The anomaly could
be the result of
attractive offers on
a new sim or the
first recharge
benefits offered by
the telecom
companies that
make the
consumers switch
in a very short time.
 Against the 70%
sim penetration in
India, the mobile
penetration has not
even reached the

12. Usageof Internet by theIndian Subscriber
 An average Indian
spends almost 5
hours accessing
internet and out of
the 3 hours spent
on mobile
internet, only 45
minutes are spent
doing any other
work apart from
social media.
 Unsurprising,
since Facebook
claims that it has
100 million users
in India, out of
which 84 million

13. Prepaying isthetrend IndiaFollows
 Indians believe in
paying for the
services before
using it.
 Almost 841.7 million
people in India are
pre-paid users.
 It is easier to lay
hands on a prepaid
sim than a postpaid
sim. Moreover, the
pre-paid tariffs in
India are a lot
cheaper than the
post-paid.

14. Smartphoneischanging them-commercegain rapidly…
 Though the
smartphone
penetration is low in
India, more than half
the smartphone users
are using their devices
to make an online
purchase while more
than 90% use their
mobile devices to
research about a
product before buying
it.
 The trend is likely to
change the face of m-
commerce industry in
India.


15. Indiato have213 million mobileInternet usersby
June’2015
 The number of mobile
Internet users stood at 173
million at the end of
December 2014.
 With the increasing
penetration of smartphones,
the number of mobile Internet
users in India is expected to
reach 213 million by June
2015, a 23% jump over six
months
 Urban India, however, would
continue to account for a
large percentage of the
mobile Internet users across
the country accounting for
143 million by March 2015
and 160 million by June 2015
 the number of mobile Internet
users in rural India is set to

16. Activitieson themobileInternet
 The report reveals that for 74% of the mobile Internet users,
the primary activity is to access email, followed by social
networking, which is accessed by 61% of the mobile Internet
users.
 Online chatting through instant messengers, watching videos,
listening to music and navigation are some of the other
activities common among users.
 The report also stated that the average monthly mobile bill for
users has increased by 13% to Rs.439.
 The proportion of this amount spent on mobile Internet was
45% last year and has increased to 54% this year.

17. MobileInternet users’ averagemonthly expenditure
• The report finds that 63% of
mobile Internet users spend
between Rs.101 and Rs.500
monthly on their mobile
connection, 26% spend
between Rs.501 to
Rs.1,000, and 7% spend
less than Rs.100 every
month.
• More than half of the mobile
Internet users spend
between Rs.101 and Rs.500
every month in availing
mobile Internet services.
• According to the Telecom
Regulatory Authority of
India, there were 935.4