1. India :: A country going digital
1.121 million Internet users by March 2012
2.600mn mobile internet users by 2020 - Indian Digital Summit 2012
3.39 million 3G subscriptions as of Q4 2012 with 4% penetration rate and 841% YoY growth
4.381.40 million people in India were using the internet via their mobile phone SIM cards (GSM/CDMA).
5.Mobile Internet usage has surpassed Desktop Internet usage in India during April-May 2012.
6.56% of Indian Smartphone users accessed Internet multiple times in a day as compared to 53% in the US
7.Close to 50% of music revenues in India comes from mobile downloads
8.Mobile broadband to be the primary driver of overall Internet penetration - 3G to reach 22% of the
population by 2015
Source: Analysis Masson

2. Global Mobile Data Users
1. 2 billion Internet users in the world (almost 1/3rd of the world population)
2. There will be 788 million mobile-only Internet users by 2015.
3. Global mobile data traffic will increase 26-fold between 2010 and 2015.
4. There will be nearly one mobile device per capita by 2015.
5. By 2015, over 800 million terabytes of mobile data traffic
6. 7.1 billion mobile-connected devices, including machine-to-machine (M2M) modules, in 2015—approximately
equal to the world’s population in 2015 (7.2 billion).
7. Two-thirds of the world’s mobile data traffic will be video by 2015.
Source: CISCO Data Forecast

3. Top Challenges :
1. Integrating Mobile Technology/ Apps with other Enterprise Systems
2. 28% Blackberries & other flashy devices and complexity to enterprise
3. Competition between different technologies is likely to fuel growth
4. Impact on advertising and commerce is yet to be fully understood
5. How telecommunication service delivery & revenue models evolve to meet changing end users
need
6. How end-user consumption of media con tent will evolve
7. Only 10% of large companies cited training as a top challenges
Our report highlights India's enormous appetite for consuming data services on the go and hence the need to
provide high quality mobile Internet services to satisfy users,", India's mobile data consumption to double by
2013, mobile. But, consumer awareness about smart phone services and data usage is less and it’s still used for
basic services. According to the report, a first time 3G user consumes close to 400 MB (megabytes) of data every
month compared to about 100 MB consumption over 2G. Smart Phone are still a status symbol in Indian society
instead of its optimal use of data services. Consumer need training and assistance to understand the usage and
optimal utilization of it in there day today life.