The document discusses strategies for selling business software in India, including building demand slowly over time, having a team structure like a family with different roles, and following rules such as learning to say no and yes and taking money upfront through annual contracts. It also touches on creating artificial demand, catching customers early, using hierarchies, discounts, and demo videos to hack sales. Finally, it closes with noting the company's report card and an upcoming question and answer session.

1. Diary of a Wimpy
Salesman
Selling to businesses in India

2. Build and they will come-
Slowly. Very Very Slowly

3. Team Composition-It’s a Family
● Hunters & Farmers
● Inside sales
● Partners
● Head>RMs>ASMs

4. Some Important Rules
● Learn to say no
● Learn to say yes
● NDAs don’t matter
● Freemium is tough
● Take money upfront
o Annual Contracts are gold

5. Competition

6. Hacking Sales
● Create artificial demand
● Catch them early
● Have hierarchies
● Discount
● Demo videos
Note: None of this should be applied if our sales guys come to you.

7. Our report card

8. Unpluggd AmA