The document discusses the past and future of mobile technology. It touches on how mobile has been used primarily for communication between people through calls, texts and ringtones. It also discusses how carriers and media companies have tried to force other types of content like videos and apps onto mobile devices but consumers have not widely adopted them in the same way as communication. The document considers whether 2009 could be the year that mobile truly takes off.

1. mobile ftw
Mobile now. Mobile next.
www.gregverdino.com www.crayonville.com

2. hi, my name is greg

4. i work for crayon
a strategic consultancy that helps its
clients achieve positive change and
impact by joining the conversation.

5. brb

6. http://www.brightcove.tv/title.jsp?title=347248162&channel=339169502

7. 2005 Was The Year Of Mobile

9. so will 2009 be the year of mobile ?

10. lol

11. let’s talk about the human mouth

12. consumption and communication

13. mobile disconnect
“Practically everyone has a mobile phone,
but after 15 years the only killer apps are
interactions between people: voice, text and
ringtones (just as communicative as a phone
call). Carriers and media companies have for
years desperately tried to force consumption
onto the phone (WAP sites, video, etc), and
consumers don't grasp on like they do with
communication-based products. It seems to
me any new technology will be utilized by
people primarily to talk to each other.”
- former Director of Innovation, AT&T Wireless

14. mobile ads: the dirt on the lollipop

15. mobile ads: zomg. fail.

17. the 5 c’s of mobile value

18. communication

19. can your brand make this better ?
video runs during voiceover

21. choice

23. <3 your mobile consumers
m.everysite.com
sms always an option
short codes on every ad
mobile applications
mobile-friendly search buys

24. content

25. utility experience

26. connectivity
online social networks vs. mobile social software

28. lmirl

29. eat
find + meet + do

31. commerce

32. http://www.youtube.com/watch?v=jQkUnXq3oZQ

34. 2mor

35. http://www.nokia.com/A4879144

37. blog: www.gregverdino.com
mobile: 631.747.1451
twitter: @gregverdino
email: greg@crayonville.com
company: www.crayonville.com
ttyl