My Target Magazine webinar presentation about getting started in (or getting better at) blogging. Includes an updated version of my Blog DNA framework.
This tutorial is designed to help you to get the most out of blogging and walks you through the process of writing a blog post from the initial idea right through to the hitting the publish button.
Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
This tutorial is designed to help you to get the most out of blogging and walks you through the process of writing a blog post from the initial idea right through to the hitting the publish button.
Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
This guide on blogging includes:
Stats on why blogging is an effective medium for businesses and organizations
Style and Tone best practices
What to include in a social media policy for your team
Blogging "Musts"
How to motivate bloggers
Great content ideas
Blog Planning: Using Content Trending And Social Analytics To Overcome Corpo...Beyond
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
Greater Event ROI Through a Strong Content MarketingShaku Selvakumar
This presentation talks to the content marketing toolkit that will help you create demand for your campaigns and event.
-How do you create and integrate a robust content marketing plan to drive more awareness and interest?
-How to take created content and customize around different social channels?
-How do you measure the ROI of your content marketing strategy?
21 Ways to distribute content, is a short and sweet presentation that covers why content distribution is so important, how it should align with buyers, and 21 ways to get your content out there.
A crash course in blogging basics for new marketers. A great refresher for experienced digital marketers and communication professionals. Pocketsquaremedia.co
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
Think Like a Reporter: How to discover content and make it your ownReusser Design, LLC
No, we aren't talking about stealing or copying others' content. We'll discuss how to rapidly become experts in your field and curate good content for your readers. And in order to produce some real value, we will explore ways to discover content, process it, and format it in ways to help and inform your audience. With consistent application, you'll become your audience's go-to resource. Please come with a basic understanding of social networks and blogs, and a willingness to actively seek and write web content.
Andy Welfle is a content strategiest for Reusser Design, a small but innovative web development company based in Roanoke, minutes from Fort Wayne. With a passion for writing and an obssession with wooden pencils, he maintains a blog celebrating them at Woodclinched.com. He also contributes to Medium.com and other various and sundry spots in the back corners of the web.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
Greg Verdino Brand ManageCamp - The Future of MarketingGreg Verdino
Digital transformation expert Greg Verdino explores the technology and trends that will change the face of marketing in the coming years. What might marketing look like in 2025?
Slides from futurist Greg Verdino's closing keynote, delivered at the Siemens ILS--Europe event. Includes examples on the future of mobility to make the trends and ideas relevant for the audience, which skewed heavily toward the automotive and transportation industries.
This guide on blogging includes:
Stats on why blogging is an effective medium for businesses and organizations
Style and Tone best practices
What to include in a social media policy for your team
Blogging "Musts"
How to motivate bloggers
Great content ideas
Blog Planning: Using Content Trending And Social Analytics To Overcome Corpo...Beyond
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
Greater Event ROI Through a Strong Content MarketingShaku Selvakumar
This presentation talks to the content marketing toolkit that will help you create demand for your campaigns and event.
-How do you create and integrate a robust content marketing plan to drive more awareness and interest?
-How to take created content and customize around different social channels?
-How do you measure the ROI of your content marketing strategy?
21 Ways to distribute content, is a short and sweet presentation that covers why content distribution is so important, how it should align with buyers, and 21 ways to get your content out there.
A crash course in blogging basics for new marketers. A great refresher for experienced digital marketers and communication professionals. Pocketsquaremedia.co
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
Think Like a Reporter: How to discover content and make it your ownReusser Design, LLC
No, we aren't talking about stealing or copying others' content. We'll discuss how to rapidly become experts in your field and curate good content for your readers. And in order to produce some real value, we will explore ways to discover content, process it, and format it in ways to help and inform your audience. With consistent application, you'll become your audience's go-to resource. Please come with a basic understanding of social networks and blogs, and a willingness to actively seek and write web content.
Andy Welfle is a content strategiest for Reusser Design, a small but innovative web development company based in Roanoke, minutes from Fort Wayne. With a passion for writing and an obssession with wooden pencils, he maintains a blog celebrating them at Woodclinched.com. He also contributes to Medium.com and other various and sundry spots in the back corners of the web.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
Greg Verdino Brand ManageCamp - The Future of MarketingGreg Verdino
Digital transformation expert Greg Verdino explores the technology and trends that will change the face of marketing in the coming years. What might marketing look like in 2025?
Slides from futurist Greg Verdino's closing keynote, delivered at the Siemens ILS--Europe event. Includes examples on the future of mobility to make the trends and ideas relevant for the audience, which skewed heavily toward the automotive and transportation industries.
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018Greg Verdino
Opening keynote at Quick Base EMPOWER 2018, delivered on June 5, 2018 in Austin, TX. This version of my keynote focuses on exponential change, its effects on business, how companies grapple with disruption, take control of their own digital transformation, and ultimately catch up to the expectations of the people they serve and support.
Business Revolutionaries: Digital Transformation KeynoteGreg Verdino
Greg Verdino is a leading keynote speaker on the topic of the digital transformation of business. These slides accompanied his keynote address at the 2016 CEGOC Business Transformation Summit (Lisbon, Portugal).
Content is a team sport. In this quick read for content marketers and content strategists, you'll learn to ask the right questions about who should be on your team.
10 Content Strategy Questions Every Organization Must Answer - VERDINO & COGreg Verdino
In this straightforward self-assessment, you'll see the state of content strategy and content execution within your company, and get a sense of how to take your content program to your next level. Get started on your journey toward content excellence.
Greg Verdino Digital Transformation Keynote - Telia C2BGreg Verdino
Slides from my closing keynote delivered at the Telia Connect2Business customer conference in April 2016 in Stockholm. Digital transformation. Digital marketing. Platform businesses. Network economy. Innovation.
Get Big Results: Multifamily Social Media Summit 2016 [Keynote]Greg Verdino
For my Day 2 opening keynote at the 2016 Multifamily Social Media Summit, I modernized my microMARKETING talk with updated frameworks and new examples focused on the power of interactions, the value of content, and a "timeless" approach to combining connections and content to develop winning social media activation ideas.
The Hypernetworked Now: 2014 IDEA e-Biz ForumGreg Verdino
My digital transformation keynote from the 2014 IDEA e-Biz Forum. Innovation, collaboration and transformation in the age of digital disruption. This version is customized to the electrical manufacturing and distribution industry but includes concepts and examples relevant to a general business audience.
Promise + Peril in the Hypernetworked NowGreg Verdino
Slides from my keynote presentation to the Long Island chapter of the Contingency Planning Exchange on April 11, 2014. Given the audience, this presentation is a bit different from my usual keynotes. While I covered some of the same themes -- exponential change, Internet of Things, big data, social media, collaboration and connectivity, digital disruption, transformation, etc -- I focused heavily on the implication of these things on security, privacy, ethics and so on.
Ohio Library Council 2013 Keynote: Face-2-FacebookGreg Verdino
How Digital, Social & Mobile Connect Real World Communities. Slides designed to accompany my keynote address at the OLC 2013 Convention & Expo; not meant as a standalone document. Presentation framed to be most relevant for librarians and other library workers, but lessons applicable to any local business or organization looking for creative ways to use digital marketing to increase engagement with their community.
The 6P Model for Making Innovation a Core CapabilityGreg Verdino
If innovation is so important for business growth, why do so many companies get it wrong? The 6P Model for Making Innovation a Core Capability provides an overview of they elements any organization should have in place to support always-on, sustained innovation that delivers positive business outcomes.
The original blog post for this content can be found at http://gregverdino.com/innovation-capability.
My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
4. the 7 strands of blog dna
Voice
Visibility Texture
Accessibility Immediacy
Connectivity Conversation
http://bit.ly/blogdna
5. voice
It’s what you say and how you say it -- a unique, distinctive
narrative style that readers will identify with and return for.
• Determine who (writes what…)
• Corporate voice vs blog voice?
Consistent but not the same?
More personal? More
contemporary? More tech savvy?
More human?
• Allow unique authors to have
distinctive identities, rather than
just promote a “brand voice.”
• Blog about topics of interest to
your consumer, not just topics of
interest to you.
• Tell the truth…
6.
7. texture
Texture
Make full use of the palette from which you can paint.
Using just written text will cause fatigue.
• Accompany post with visuals to
break up the text, draw the eye,
illustrate the story.
• Make full use of embeddable
media to illustrate stories
wherever possible - YouTube
clips, audio files, flash objects.
• Consider occasional stories in
multimedia formats - a video
diary, a podcast, a story in
illustrated or cartoon format.
8.
9. immediacy
Fresh and frequent (but not too frequent), an urgent
‘need to read’ and a contemporary tone.
• Make sure you post frequently,
and try to post before
“morning coffee.”
• Reference current events and
the weather/season/things that
are happening around you.
Make sure your posts feel
immediate and contemporary.
• Get your writers into the habit
of hitting post as soon as they
have finished writing, this will
help preserve the “fresh, daily”
feel of their writing. Ensure
quick editorial turnaround.
10. conversation
Conversation
Open a dialog with your readers, and provide the
means for them to join the conversation.
• Create posts that open up a
debate, invite commentary or
provoke participation.
• Enable comments, and if
moderated, ensure you approve
within 24 hours.
• Continue the dialog with your
readers by answering their
comments with comments of
your own.
11. connectivity
Conversation
Make other bloggers a key target for readership, and
empower them to cross promote.
• “Share This” and Tweetmeme are
your connectivity baseline.
• Don‟t assume “If I write, they will
come” - get in the habit of pitching
stories to relevant bloggers for
them to feature.
• Create a blogroll on your site that
links to your own favorite blogs, in
the hope that they will
reciprocate.
12. connectivity goes beyond your blog
• A blog isn’t a soapbox, it’s a conversation – and a widely
distributed conversation at that…
• Monitor other blogs, comment
when you have value to add.
• Thank bloggers that reference
your content.
• Give “link love” to other
bloggers, point to related
materials and give credit where
credit is due.
• Notify known „friendlies‟ when
you publish content that may be
of interest to them.
13. accessibility
Conversation
Allow your readers to access your content when, where
and how they want it - make IT fit into THEIR lives
• Allow readers to subscribe to
specific categories,topics and
authors in addition to the complete
feed - via RSS, email, bloglines.
• Enable full RSS feeds - don‟t MAKE
readers comes to your site if they
don‟t want to.
• Device neutrality is becoming key:
iPhone, Kindle, etc.
• Create widgets and modules that
allow readers to embed your
content on their blogs and social
media profiles.
• Consider syndication to industry-
specific content aggregators.
14. visibility
Conversation
Ensuring the blog can easily be found no matter
where people are looking
• Make sure the blog is
optimized for search engines
by creating relevant, keyword-
friendly post titles.
• Adding “tags” to every post
will allow multiple blog search
engines to more easily
categorize your posts.
• Set the system to “ping” all
major search engines every
time a post is published.