Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
Thirst: What Drives Social Media CampaignsMike Johnston
In the first half the 20th century public relations drove consumer perception. And the likes of Edward Bernays – the man who coined the term public relations – manipulated the media to influence consumers with the three great motivators: sex, greed, and fear.
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Increasingly people are using social media as their primary channel for customer support. According to eMarketer, 72% of customers who complain on Twitter expect a brand to respond within an hour. For brands, how well you respond to customers in social media will separate the great customer service organizations from the pack. Now is the time to start building the infrastructure – people, technology, and workflows – that allows you to meet the demands of your customers.
Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. By attending you’ll learn from a panel of customer care experts:
-Which brands are blazing the customer support path in social media
-How to balance marketing responsibilities and customer support necessities
-The challenges and limitations using existing Social Media Management Systems for customer support
-How to structure internal teams and external partners to deliver maximum coverage
Case Study: How Dell Converts Social Media Analytics Benefits into Strategic ...Dana Gardner
Transcript of a BriefingsDirect podcast on how social media can create a gold mine of information for businesses of all sizes and how proper analytics and response can created a competitive advantage.
10 Immutable Truths of Entrepreneurship (Updated Keynote)Margaret Wallace
These are UPDATED slides from a keynote I delivered on January 20, 2011 at GameOn Finance in Toronto. Enjoy!
For an questions, please feel free to contact me on Twitter - @margaretwallace
Farm city forum session 1 - novella carpenterFarm City
On 09.25.2010, Novella Carpenter made a presentation "One Woman's Descent Into Urban Farming Madness" describing the elements that she drew upon to write her acclaimed memoir, Farm City: The Education of An Urban Farmer.
The Future of Learning: Don't get caught with your paradigm downAnne Whaits
Presentation at The Principals' Institute March-May 2012 in Cape Town, Port Elizabeth, Sandton, Pretoria, Midrand, Pietermaritzburg, Durban , South Africa. Hosted by Varsity College for high school principals per region.
Thirst: What Drives Social Media CampaignsMike Johnston
In the first half the 20th century public relations drove consumer perception. And the likes of Edward Bernays – the man who coined the term public relations – manipulated the media to influence consumers with the three great motivators: sex, greed, and fear.
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Increasingly people are using social media as their primary channel for customer support. According to eMarketer, 72% of customers who complain on Twitter expect a brand to respond within an hour. For brands, how well you respond to customers in social media will separate the great customer service organizations from the pack. Now is the time to start building the infrastructure – people, technology, and workflows – that allows you to meet the demands of your customers.
Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. By attending you’ll learn from a panel of customer care experts:
-Which brands are blazing the customer support path in social media
-How to balance marketing responsibilities and customer support necessities
-The challenges and limitations using existing Social Media Management Systems for customer support
-How to structure internal teams and external partners to deliver maximum coverage
Case Study: How Dell Converts Social Media Analytics Benefits into Strategic ...Dana Gardner
Transcript of a BriefingsDirect podcast on how social media can create a gold mine of information for businesses of all sizes and how proper analytics and response can created a competitive advantage.
10 Immutable Truths of Entrepreneurship (Updated Keynote)Margaret Wallace
These are UPDATED slides from a keynote I delivered on January 20, 2011 at GameOn Finance in Toronto. Enjoy!
For an questions, please feel free to contact me on Twitter - @margaretwallace
Farm city forum session 1 - novella carpenterFarm City
On 09.25.2010, Novella Carpenter made a presentation "One Woman's Descent Into Urban Farming Madness" describing the elements that she drew upon to write her acclaimed memoir, Farm City: The Education of An Urban Farmer.
The Future of Learning: Don't get caught with your paradigm downAnne Whaits
Presentation at The Principals' Institute March-May 2012 in Cape Town, Port Elizabeth, Sandton, Pretoria, Midrand, Pietermaritzburg, Durban , South Africa. Hosted by Varsity College for high school principals per region.
Cloud computing is one of the most transformational forces in IT and promises built-in scaleability and faster innovation innovation cycles. From a developers perspective the topic Platform as a Service (PaaS) is the most exciting aspect of Cloud. Open standards based platforms allow developers worldwide to concentrate on what they are best at: developing software. All the lower-level requirements like elasticity, security and resource management are taken care of by the platform providers. Software development will become faster and more cost-efficient as a result.
So how come that PaaS is only slowly growing traction? What are the concerns and how to address them? What are good scenarios to get started? And why should one look into PaaS right now?
SOFIA's Outreach Programs Partnerships on Earth and in the SkyNASA Dryden
Over-arching Goals of SOFIA's outreach programs:
– Enhance Science, Technology, Engineering, and Math education in communities
across the U.S. and Germany
– Support NASA and the DLR’s goals of inspiring the next generation of explorers.
– Contribute to general public understanding of the value of scientific research.
– Foster international visibility of the SOFIA program’s achievements and discoveries.
Abraham Lincoln (1809–1865). "Nicolay Copy," Gettysburg Address, 1863. Page 1 and 2. Holograph manuscript. Manuscript Division, Library of Congress. Gift of Hay family, 1916 (2.5). Courtesy of the National Archives and Library of Congress.
Twitter: come funziona e come diventare una #twitstar.Cristina Simone
La mia lezione al MammaCheBlog su Twitter. Twitter: come l’informazione diventa veloce e virale. Hashtag, trending topic e retweet: capire e usare tutte le funzionalità di twitter per diventare una #twitstar.
Kepler: NASA’s First Mission Capable of Finding Earth-Size Planets (fact sheet)NASA Ames Research Center
Kepler is the first space mission to search for Earth-size planets in the habitable zone of other stars in our neighborhood of the galaxy. This is the fact sheet for the mission.
Steal This Idea: The Aha! Spot / By Marty NeumeierLiquid Agency
How do you know when you have a great idea? More important, how do you find a great idea in the first place? Since the mental processes involved in creative thinking are complex and dynamic, it may be helpful to use a simple model from my book Metaskills. I call it the “answer-shaped hole.” It’s the sweet spot where all the criteria can be connected by a single, bold idea.
Presented August 2011 to the federal Ideation Community of Practice re: NASA’s innovation strategy, including use of innovation platforms (internal and external tools for crowdsourcing collaboration) and innovation spaces (hacking spaces, TechShop/FabLab/etc.)
Startup Mentalities and Big Business: The Truth No One Wants to AdmitDigiday
The ability to recognize what your brand can and can't learn from startups is key to an authentic, successful marketing strategy. There are hard truths to working at a large, legacy brand, and those companies should fully understand the inherent limits that come along with them. Katherine Patterson of GE Healthcare will discuss why every bandwagon isn't worth jumping on, and how to determine the right amount of experimentation for your brand without losing sight of your marketing goals
Social media-Management-Services-presentation-for-Greater-Bentonville-Chamber...Sean Morrison
Social Media presentation created by Simplemachine during the Summer of 2017 to members of the Greater Bentonville Area Chamber of Commerce. Contact Simplemachine today for Social Media Management Services at https://simplemachinedesigns.com/social-media/
HOW-SIMPLE.COM
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Establishing the benefits of social media within your business is likely the first concern before thinking to undertake the implementation and execution of a sound marketing campaign.
An important point to remember, which many businesses fail to realise, is that advancing with wider social media benefits will increase the potential to enhance your priority objective.
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Greg Verdino Brand ManageCamp - The Future of MarketingGreg Verdino
Digital transformation expert Greg Verdino explores the technology and trends that will change the face of marketing in the coming years. What might marketing look like in 2025?
Slides from futurist Greg Verdino's closing keynote, delivered at the Siemens ILS--Europe event. Includes examples on the future of mobility to make the trends and ideas relevant for the audience, which skewed heavily toward the automotive and transportation industries.
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018Greg Verdino
Opening keynote at Quick Base EMPOWER 2018, delivered on June 5, 2018 in Austin, TX. This version of my keynote focuses on exponential change, its effects on business, how companies grapple with disruption, take control of their own digital transformation, and ultimately catch up to the expectations of the people they serve and support.
Business Revolutionaries: Digital Transformation KeynoteGreg Verdino
Greg Verdino is a leading keynote speaker on the topic of the digital transformation of business. These slides accompanied his keynote address at the 2016 CEGOC Business Transformation Summit (Lisbon, Portugal).
Content is a team sport. In this quick read for content marketers and content strategists, you'll learn to ask the right questions about who should be on your team.
10 Content Strategy Questions Every Organization Must Answer - VERDINO & COGreg Verdino
In this straightforward self-assessment, you'll see the state of content strategy and content execution within your company, and get a sense of how to take your content program to your next level. Get started on your journey toward content excellence.
Greg Verdino Digital Transformation Keynote - Telia C2BGreg Verdino
Slides from my closing keynote delivered at the Telia Connect2Business customer conference in April 2016 in Stockholm. Digital transformation. Digital marketing. Platform businesses. Network economy. Innovation.
Get Big Results: Multifamily Social Media Summit 2016 [Keynote]Greg Verdino
For my Day 2 opening keynote at the 2016 Multifamily Social Media Summit, I modernized my microMARKETING talk with updated frameworks and new examples focused on the power of interactions, the value of content, and a "timeless" approach to combining connections and content to develop winning social media activation ideas.
The Hypernetworked Now: 2014 IDEA e-Biz ForumGreg Verdino
My digital transformation keynote from the 2014 IDEA e-Biz Forum. Innovation, collaboration and transformation in the age of digital disruption. This version is customized to the electrical manufacturing and distribution industry but includes concepts and examples relevant to a general business audience.
Promise + Peril in the Hypernetworked NowGreg Verdino
Slides from my keynote presentation to the Long Island chapter of the Contingency Planning Exchange on April 11, 2014. Given the audience, this presentation is a bit different from my usual keynotes. While I covered some of the same themes -- exponential change, Internet of Things, big data, social media, collaboration and connectivity, digital disruption, transformation, etc -- I focused heavily on the implication of these things on security, privacy, ethics and so on.
Ohio Library Council 2013 Keynote: Face-2-FacebookGreg Verdino
How Digital, Social & Mobile Connect Real World Communities. Slides designed to accompany my keynote address at the OLC 2013 Convention & Expo; not meant as a standalone document. Presentation framed to be most relevant for librarians and other library workers, but lessons applicable to any local business or organization looking for creative ways to use digital marketing to increase engagement with their community.
The 6P Model for Making Innovation a Core CapabilityGreg Verdino
If innovation is so important for business growth, why do so many companies get it wrong? The 6P Model for Making Innovation a Core Capability provides an overview of they elements any organization should have in place to support always-on, sustained innovation that delivers positive business outcomes.
The original blog post for this content can be found at http://gregverdino.com/innovation-capability.
My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.
My Target Magazine webinar presentation about getting started in (or getting better at) blogging. Includes an updated version of my Blog DNA framework.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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1. what social media does for my business
practical tips for b2b marketers from b2b marketers
the marketers
Donna Tocci Ingersoll Rand | Monique Trulson Hello Direct | Aneta Hall Pitney Bowes
the conversation curator
Greg Verdino crayon | http://www.crayonville.com | http://www.gregverdino.com
2. what social media does for my business
it gives me new ways to market my products and services
“Social media is not about constantly pushing the same marketing message through every
available channel and hoping that 0.2 percent of your recipients will actually pay attention to
your ad. That’s traditional advertising. What you are hoping for is to energize social media
participants through conversational marketing. How?
For starters consider using social media to amplify your company’s philanthropic activities. Set up
social media channels with content about your initiative and make it easy for others to virally
spread it to others. I did not understand the power of social media viral spread until I become
involved in the “Holiday Mail for Heroes” initiative my company was sponsoring. Social media
outreach took the campaign to the next level and made me a true believer in the power of
word-of-mouth marketing.” Aneta Hall Pitney Bowes
3. what social media does for my business
it lets me discover, cultivate & activate brand enthusiasts
“There are people out there that like your brand, maybe even love your brand. By joining
conversations with them, getting to know them and sharing information with them, you will be
cultivating a true brand evangelist. If you go about this the right way, they will feel like part of your
“inner circle.” This person will share his or her positive feelings about your brand with their friends
both online and in the real world. They are also the people that will come to your quick defense
should an issue arise online” Donna Tocci Ingersoll Rand
“Social media allows businesses to both provide and build a community of product or service
evangelists – allowing employees access to social media and interact with buyers, sharing their
enthusiasm and belief in your product, helps develop a community of evangelists who will support
you going forward.” Monique Trulson Hello Direct
“Social media can help you identify and engage your brand ambassadors. These are folks who
are passionate about your brand and are not shy to talk about it using social media. You can find
them by continuously monitoring your branded keywords across all social media channels. Once
found, you should develop lasting relationships with these folks that are based on respect and
mutual admiration. Consider engaging them in your new product development, provide them
with a window into your company’s culture and continuously supply them with information so that
they may continue talking about your brand. Do not bribe them or in any way influence their
opinion. Their independence is what should work in this relationship.” Aneta Hall Pitney Bowes
4. what social media does for my business
it allows me to solve problems and deliver a better customer experience
“Mitigate crisis and manage brand reputations -- When you have an online presence there is a
forum for your brand to have a voice. Never is this more important than when something goes
wrong, or is perceived to go wrong. During a crisis, your customers, employees and partners need
additional reasons to trust in your brand. Already having an established online presence is crucial
to keeping the trust of your constituencies while getting out information quickly and effectively.
Do not under estimate the power of social media to help mitigate crisis and potential crisis
situations.” Donna Tocci Ingersoll Rand
“Allowing for folks to reach out with both good and bad, and using social media to help rectify
problems and answer questions, builds a large amount of trust in your brand. You’re not simply
showing the best testimonials, you’re not cherry picking the best reviews, you’re opening yourself
and your brand to both compliments and criticism and you’re responding to it, which builds trust
that you’re listening and eager to help when needed.” Monique Trulson Hello Direct
“You’ll find many of your existing customers who are having issues with your products or your
customer service and who are not afraid to use social media channels to let their voice be heard.
I see that all the time on Twitter and by monitoring my company’s branded keywords on
Technorati or through Google alerts. You can choose to ignore these folks or you can jump in to
help. Your participation in social media gives you a unique opportunity to reach out to these
customers through channels they might not expect to receive customer service through. Comcast
has done it through @comcastcares on Twitter and many other brands are following in their
footsteps including my employer. Remember though that once you decide to get involved, your
participation in social media will involve setting up processes at your company to help your team
stay responsive once your next project will take your attention elsewhere.” Aneta Hall Pitney
Bowes
5. what social media does for my business
it helps me connect with buyers, before and after the sale
“Connect with buyers much earlier in their purchasing decision making process. Positioning
people from your company as thought leaders online will connect your brand with buyers much
earlier in their decision process. Sharing useful, relevant information people can use in their jobs
will not only position your brand as a thought leader, but keep your brand name top of mind
when purchasing decisions are made.” Donna Tocci Ingersoll Rand
“Provide an outlet for your buyers to interact with the company and with other users of your
products. When folks like your product, they want to share their impressions and discuss, and
social media allows for a company to empower users by providing such outlets in quick, easy
formats.” Monique Trulson Hello Direct
it humanizes my corporation
“Allowing users to see the man behind the curtain personalizes your brand in the best possible
way – your brand becomes human, easier to connect with, more attractive to purchase from.”
Monique Trulson Hello Direct
6. what social media does for my business
it lets me learn from and collaborate with my customers
“Have you started monitoring social media for your branded keywords? How about your
competitor’s keywords? Add to it your branded product names, industries you play in and
verticals you are venturing into. Social media gives you an incredible opportunity to listen in on
conversations from your current customers and prospects (including your competitors’) who
openly discuss their needs, generate new product ideas and alert you of issues with your existing
products. You must take advantage of it by developing a plan for ongoing social media
monitoring. Once you have your monitoring data share it with a wider audience at your
company including your R&D group, your customer care department, your marketing and PR
folks and analyze in a way to take action.” Aneta Hall Pitney Bowes
“Using social media to collaborate with your customers can provide insight into features and
functionality your products or services may be missing, or generate new ideas for marketing. Your
end users know what they’re missing that would make your product work the best for them, and
they want to share their opinions – use social media to collaborate with them on this.” Monique
Trulson Hello Direct
it helps my company attract the best new employees
“Connect with future employees earlier than ever before -- The teenagers and young adults of
today are your managers and partners of tomorrow. They communicate with the world through
social media every day, all day. Statistics show that many of them expect to not only gather
information pertinent to them and their interests through digital means, but to have a personal
interaction with the companies that interest them.“ Donna Tocci Ingersoll Rand
7. what social media does for my business
it enables my company to collaborate better internally
“Don’t forget that social media is not limited to your customers and external stakeholders. Through
Enterprise 2.0 tools including wikis, blogs, instant messaging, internal social networks and
microblogging apps, social media can help improve your employee communications and help
them collaborate with one another regardless of office location, business unit association or
positioning on the corporate ladder. At my workplace we are exploring several social media
applications to help us share information in real time and be more productive which, in today’s
economic environment, is no longer an option, but a requirement.” Aneta Hall Pitney Bowes
“Create a less insular internal culture -- When employees engage with each other cross regions,
cross businesses and cross functions, they work more efficiently and creatively. Productivity will
actually increase, not decrease, when people form relationships throughout the company. “
Donna Tocci Ingersoll Rand