Uploaded byGreg Verdino

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What Is Content?

The document discusses the evolving nature of content creation, emphasizing that everyone can be a content creator in the digital age. It highlights the importance of customer engagement, social connections, and collaboration in shaping content. Additionally, it notes that attention is the most valuable commodity and that content is open to interpretation.

Related topics:

Social Media Strategy• Content Marketing•

what
. CONTENT?
is

content CREATOR

CONTENT IS CHANGING…

your content
SUCKS

some of our content
kinda SUCKS

how much CUSTOMER
is in your CONTENT?

what people can
teach pros about
CONTENT

mass
communications

masses of communicators

generation
c

everybody is a media
outlet

what people can
teach pros about
CONTENT

what is CONTENT ?

content is SOCIAL CURRENCY

content is CONNECTIONS

content is COLLABORATION

CURATION is content

content takes on NEW FORMS

the basic unit of content
is getting smaller

YOUR CONTENT

ATTENTION is the scarcest commodity

content is an OPEN LOOP

everything is open to
interpretation

ME
www.gregverdino.com (blog)
@gregverdino (twitter)
what facebook.com/gregverdino (friends)
facebook.com/micromarketing (fans)
greg.verdino@powered.com (email)
631.747.1451 (phone)
www.powered.com (work)

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What Is Content?

1.
what . CONTENT? is
5.
content CREATOR
7.
CONTENT IS CHANGING…
8.
your content SUCKS
10.
some of ourcontent kinda SUCKS
11.
how much CUSTOMER isin your CONTENT?
12.
what people can teachpros about CONTENT
16.
mass communications
17.
masses of communicators
18.
generation c
20.
everybody is amedia outlet
21.
what people can teachpros about CONTENT
22.
what is CONTENT ?
24.
content is SOCIALCURRENCY
25.
content is CONNECTIONS
26.
content is COLLABORATION
29.
CURATION is content
32.
content takes onNEW FORMS
34.
the basic unitof content is getting smaller
35.
YOUR CONTENT
37.
ATTENTION is thescarcest commodity
41.
content is anOPEN LOOP
42.
everything is opento interpretation
45.
ME www.gregverdino.com (blog) @gregverdino (twitter) what facebook.com/gregverdino (friends) facebook.com/micromarketing (fans) greg.verdino@powered.com (email) 631.747.1451 (phone) www.powered.com (work)