at Market Research in the Mobile World Europe
23 - 26 September 2014, Belin, Germany
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Media & Telecom Challengers - Presentation by Marie-Laure Sauty de Chalon, CEO of aufeminin at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Media & Telecom Challengers - Presentation by Marie-Laure Sauty de Chalon, CEO of aufeminin at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
The real life is on Snapchat. It’s here, where you find teenagers, it’s here, where the true involvement is.
We have prepared a guide on the platform and we have collected the best examples of the campaigns of both Polish and global brands.
Read it and share it with others.
Snapchat for everyone!
For the M-Commerce event on the 5th of february in Amsterdam, Binck and Itude presented in a jointly effort the creation of the mobile lane of BinckBank.
Millward Brown European Ad Reaction StudyIAB Europe
The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Chasing the Total Audience Consumer: Marketing in a Cross-Platform WorldArgyle Executive Forum
Lance Brothers, Senior Vice President of Business Development at The Nielsen Company, discussed the rapidly changing media landscape and how marketers can keep up with it during his presentation at the 2014 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9. In his presentation, Brothers pointed out that the media landscape is changing at an unprecedented rate, and as a result, this landscape is changing the way brands connect with their target audiences.
According to Brothers, the evolving media landscape creates both opportunities and challenges for marketers. However, Brothers said marketers who collect consumer data and know how to use this information to improve their advertising campaigns can stay ahead of their rivals. In addition, measuring “advertising effectiveness” is vital and can help marketers find innovative ways to interact with customers, Brothers said: “The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently … If you’re doing that, then are you also delivering them with content or with messaging that is resonating with [customers].”
Also, Brothers noted both television and digital advertising campaigns can help an organization connect with its target audience. But an organization must understand its target audience, Brothers said, to garner its attention through various channels: “Things we’re starting to see with clients and talking about and starting to recommend are these notions of really planning and buying your more traditional television campaigns and your digital campaigns at the same time. It’s being cognizant of those sorts of things so that you’re taking into account TV viewing behavior when you’re buying online.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/2014-chief-marketing-officer-leadership-forum-lance-brothers-senior-vice-president-business-development-the-nielsen-company/#sthash.v5G35Tt4.dpuf
The newest channel in Performance Marketing? How Referral Marketing is drivin...PerformanceIN
This session will explore the world of referral and incentive marketing, and why it should be an integral part of your brand’s acquisition strategy, with CPAs still at the heart of the marketing measure.
With reference to brand-led case study from O2, it will look at the development of omni-channel technology across desktop, mobile, social and instore in order to capitalise on customer advocacy, and how this has led to increased sales revenue whilst retaining CPA and ROI.
TV Tracking: optimise your TV campaigns in real timeAT Internet
Today, the digitalisation of TV campaigns is creating immense opportunity online. Advertisers can now measure the true impact of their TV ad investments.
During this webinar, discover how to measure and maximise your TV campaigns’ “drive-to-web” effect in real time, across all devices. Identify which visitors were exposed to your ad, and determine your incremental traffic, hour by hour, with precision. AT Internet’s TV Tracking solution delivers exact data on the performance of your TV ads, enabling you to calculate your true ROI and optimise your media planning accordingly.
The real life is on Snapchat. It’s here, where you find teenagers, it’s here, where the true involvement is.
We have prepared a guide on the platform and we have collected the best examples of the campaigns of both Polish and global brands.
Read it and share it with others.
Snapchat for everyone!
For the M-Commerce event on the 5th of february in Amsterdam, Binck and Itude presented in a jointly effort the creation of the mobile lane of BinckBank.
Millward Brown European Ad Reaction StudyIAB Europe
The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Chasing the Total Audience Consumer: Marketing in a Cross-Platform WorldArgyle Executive Forum
Lance Brothers, Senior Vice President of Business Development at The Nielsen Company, discussed the rapidly changing media landscape and how marketers can keep up with it during his presentation at the 2014 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9. In his presentation, Brothers pointed out that the media landscape is changing at an unprecedented rate, and as a result, this landscape is changing the way brands connect with their target audiences.
According to Brothers, the evolving media landscape creates both opportunities and challenges for marketers. However, Brothers said marketers who collect consumer data and know how to use this information to improve their advertising campaigns can stay ahead of their rivals. In addition, measuring “advertising effectiveness” is vital and can help marketers find innovative ways to interact with customers, Brothers said: “The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently … If you’re doing that, then are you also delivering them with content or with messaging that is resonating with [customers].”
Also, Brothers noted both television and digital advertising campaigns can help an organization connect with its target audience. But an organization must understand its target audience, Brothers said, to garner its attention through various channels: “Things we’re starting to see with clients and talking about and starting to recommend are these notions of really planning and buying your more traditional television campaigns and your digital campaigns at the same time. It’s being cognizant of those sorts of things so that you’re taking into account TV viewing behavior when you’re buying online.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/2014-chief-marketing-officer-leadership-forum-lance-brothers-senior-vice-president-business-development-the-nielsen-company/#sthash.v5G35Tt4.dpuf
The newest channel in Performance Marketing? How Referral Marketing is drivin...PerformanceIN
This session will explore the world of referral and incentive marketing, and why it should be an integral part of your brand’s acquisition strategy, with CPAs still at the heart of the marketing measure.
With reference to brand-led case study from O2, it will look at the development of omni-channel technology across desktop, mobile, social and instore in order to capitalise on customer advocacy, and how this has led to increased sales revenue whilst retaining CPA and ROI.
TV Tracking: optimise your TV campaigns in real timeAT Internet
Today, the digitalisation of TV campaigns is creating immense opportunity online. Advertisers can now measure the true impact of their TV ad investments.
During this webinar, discover how to measure and maximise your TV campaigns’ “drive-to-web” effect in real time, across all devices. Identify which visitors were exposed to your ad, and determine your incremental traffic, hour by hour, with precision. AT Internet’s TV Tracking solution delivers exact data on the performance of your TV ads, enabling you to calculate your true ROI and optimise your media planning accordingly.
Focusing on the four main screens of TVs, smartphones, tablets and laptops, AdReaction 2014 provides readers with an essential guide on the momentum of multiscreen use and the implications for brands
Mobile Research – What’s the point - Millward BrownMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Understanding respondent’s interaction with household electronics – using tab...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Maximising internet based mobile research in Africa - TNS & BinuMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
6. AdReaction 2014 www.millwardbrown.com/adreaction
OVER A DECADE OF ADREACTION INSIGHTS
SOCIAL
DEEP DIVE
2001
2003
2005
2007
2009
• 35 countries
• Quant plus qual
• Online deliverable
• First time conducted
exclusively on mobile
2014
ONLINE VS. TRADITIONAL
TRENDS MULTISCREEN
2012
MOBILE
DEEP DIVE
US US US, UK
18
countries
7
countries
7
countries
14. AdReaction 2014 www.millwardbrown.com/adreaction
SCREEN MINUTES BY COUNTRY
11
Highest and Lowest
TV minutes?
Highest and Lowest
Smartphone Minutes?
Highest and Lowest
Laptop Minutes
Highest and Lowest
Overall Minutes?
Indonesia
540
Italy
317
Czech Republic
421
Japan
342
UK
148
Vietnam
69
USA
147
Italy
89
China
161
Kenya
65
Russia
158
Germany
77
Nigeria
193
France
79
Germany
137
Canada
124
15. AdReaction 2014 www.millwardbrown.com/adreaction
PROFILING THE EUROPEAN MARKETS
Screen agnostics
Hungary
Czech Republic
Slovakia
Unconvinced by tablets?
Italy
GermanyFrance
Turkey
Spain France
UKTV dominant
Smartphone = 2nd screen of choice
GermanyTurkey
Smartphone = primary screen
Italy
Laptop/ PC = primary screen
PolandRomania
Russia
16. AdReaction 2014 www.millwardbrown.com/adreaction
SCREEN USAGE DURING THE DAY
13
0%
5%
10%
15%
20%
25%
30%
35%
40%
6am to 9am 9am to 12 noon 12 noon to 3pm 3pm to 6pm 6pm to 9pm 9pm to 12
midnight
12 midnight to
6am
TV Smartphone Laptop Tablet
17. AdReaction 2014 www.millwardbrown.com/adreaction
IT TAKES 5 HOURS TO CONSUME 7 HOURS OF
SCREEN MEDIA
14
TOTAL MINS: 417
NET MINS: 308
Shifting
65%
(Euro 68%)
Simultaneous
35%
(Euro 32%)
At different points in time At the same time
18. AdReaction 2014 www.millwardbrown.com/adreaction
REASONS FOR SIMULTANEOUS MULTISCREENING
18
20%
25%
27%
28%
39%
42%
Need to get other things
done
Someone else has chosen
what's on TV
Just have TV on for
background noise
TV not interesting enough for
all my attention
To keep up with friends on
social media (not TV related)
To fill time during ad breaks
11%
14%
19%
24%
To follow up on a TV ad
To interact with what's
happening on TV
To discuss what I’m watching
(e.g. via social media)
More information about
what's on TV
Any Stacking Reason
85%
Any Meshing Reason
41%
20. AdReaction 2014 www.millwardbrown.com/adreaction
MOBILE MARKETING RECEPTIVITY TRAILS TV,
BUT NOW ALMOST LEVEL WITH ONLINE
TV SmartphoneLaptop Tablet
AMAP
LATAM
NA
EUROPE
61% 44% 44% 42%
64% 46% 43% 40%
51% 31% 31% 31%
41% 26% 24% 26%
21. AdReaction 2014 www.millwardbrown.com/adreaction
MILLWARD BROWN EFECTIVENESS LEARNING SHOWS
DIFFERENT CHANNELS HAVE DIFFERENT ROLES
21
Salience
Meaningful Difference
(Message)
Motivation
(Purchase Intent)
TV SmartphoneLaptop Tablet
Impact per person reached
22. AdReaction 2014 www.millwardbrown.com/adreaction
28
33
38
17 22 27 32
22
TV ads with URL
TV ads with Facebook
TV ads with
online extras
TV and online show
sponsorship
Sponsored mobile
play-along for live
TV event
Sponsored
online TV voting
for TV show
Online ads promoting
TV ad or show - pre
Online ads promoting
TV ad or show - post
MOBILES HAVE CREATED A NEW SET OF
MULTISCREEN MARKETING OPPPORTUNITIES
Receptivity-GLOBAL
Noticed - GLOBAL
Micro-video
TV ads
promoting
mobile app
TV ads with
hashtags
TV show & mobile
app sponsorship
Interactive TV ads
28. AdReaction 2014 www.millwardbrown.com/adreaction
SURVEY CONTENT – WHAT DIDN’T MAKE THE CUT
28
Games consoles and
outdoor digital screens
Usage by location
Simultaneous usage
of digital devices
Classification, classification,
classification