Gaming Myths for Marketers
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10 minute presentation for an AMA Digital Marketing webinar series - I was asked for focus on gaming, and with my limited time, I chose to dispel a few commonly held misbeliefs about gaming and virtual worlds.
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This document discusses the concept of gamification and provides examples of its use. It begins by defining gamification as using game mechanics to engage users and solve problems. It then discusses key elements of games like rules, goals and feedback loops. The rest of the document provides examples of gamification used in marketing campaigns for shows like Game of Thrones and movies on platforms like Netflix and HBO. It also discusses debates around the concept, including whether extrinsic motivations from things like points and badges can truly engage users in the way intrinsic game elements do.
Hvbf 2013 #3
The document discusses how gamification, which uses game mechanics to engage users, can be used for employee engagement through initiatives like Marriott's Facebook game for recruiting. It also explores how gamification has potential benefits in education by building connections between students, supporting collaboration, and increasing interest in course content. The document provides an overview of gamification applications, costs, development processes, and considerations for organizations in implementing gamification.
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Gaming Myths for Marketers
- 1. gaming, virtual worlds & life after second life myths | realities | virtualities www.crayonville.com | www.gregverdino.com
- 4. busting 3 myths | in 10 short minutes
- 5. myth | second life is so 2007 “the industry magazines aren’t talking about virtual worlds anymore, so neither am i. what’s the next new thing that i should rush into before i even understand it?”
- 6. The days of ‘sizzle then fizzle’ marketing may be over but virtual worlds are ripe with opportunities for customer care, 1-to-1, research and prototyping.
- 7. myth | the action is in in-game ads “i’ve seen those studies that say gamers think that ads in games make game-play more realistic so all we need to do is buy a few billboards in grand theft auto, right?”
- 8. in-game ads just replicate a broken model. Look for deep integration opportunities that allow your brand to add real value for the players.
- 9. myth | gamers aren’t my market “they’re all pimply-faced teenage boys who spend too much time in their parents’ basements, right?”
- 10. look beyond hardcore gaming. console, online and mobile leisure gaming cuts across demographics and provide opportunities to engage virtually any group.
- 11. let’s have a conversation company: www.crayonville.com email: greg@crayonville.com blog: www.gregverdino.com twitter: @gregverdino second life: jiggy stardust