The document discusses how thinking and acting small through microcontent, microcultures, and micromarketing can lead to big results. It outlines 7 shifts from traditional mass marketing to more modern micro approaches. These shifts include moving from mass communications to masses of communicators and from reaching large audiences to building relationships. The key idea is that in today's era, the biggest opportunities lie not in large campaigns but in many small interactive efforts that can spread widely through social networks.

1. GET BIG RESULTS
by thinking and acting small
greg verdino | vp strategy @ powered, inc. | author @ micromarketing

2. @gregverdino #micromktg
http://bit.ly/buymicromarketing

3. links: bit.ly/verdinolinks

8. #iranelection

12. micro
culture + media + content

14. microMARKETING
Think and act small, because in the era
of microcontent and microcultures the
biggest marketing opportunities lie not
in the one big thing but in lots and lots
of small things.

15. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

16. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

17. mass communications
mass
communications

18. masses of communicators

20. everybody is a media outlet

21. meet the micromavens
turn micromavens into enthusiasts
inspire, celebrate and elevate micromavens

22. microMARKETING is a movement

24. results: a reason for a fiesta
100 micromavens
1,000s of bits of microcontent
10,000,000 earned media impressions
$0 paid media budget
60% brand name recognition
80,000 potential buyers opted-in for updates

25. be a microcurator

28. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

29. from micro to MASSIVE
+
interest expression+ motivation

32. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

33. I MEAN, LIKE, RIGHT NOW…

34. discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?

36. discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?
2 replies from @twelpforce within 30 minutes
$100+ purchase at my local Best Buy
promise of 1:1 meets a redefinition of response

37. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

44. innovation: take an uncommon path

46. interjection: plant seeds in fertile fields

47. inspiration: create an open loop

52. recognition: give attention to get it back

54. anyone
can get big results
by thinking and acting
small

55. what
small things
will YOU do today?

56. THANK YOU
gregverdino.com| @gregverdino |micromarketingbook.com
greg verdino | vp strategy @ powered, inc. | author @ micromarketing