The document discusses how "micromarketing" focuses on doing small things to achieve big results. It argues that the marketing landscape has shifted from mass communications and large campaigns to personalized interactions and relationships driven by individual "micromavens". By inspiring and empowering many micromavens to share content organically, companies can achieve widespread awareness and attention without big budgets. Several case studies are presented that achieved significant results through grassroots microcontent spread by influencers rather than traditional paid media. The key idea is that thinking and acting small through micro-level interactions can lead to macro-level impacts if done effectively.

1. GET BIG RESULTS
by thinking and acting small
greg verdino | vp strategy @ powered, inc. | author @ micromarketing

4. micro
culture + media + content

5. microMARKETING
do the right small things to get big results

6. microMARKETING
do the right small things to get big results

7. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

8. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

9. everybody is a media outlet

10. meet the micromavens

11. microMARKETING is a movement

12. micromavens as message bearers
turn micromavens into enthusiasts
inspire, celebrate and elevate micromavens

13. be a microcurator

15. a reason for a fiesta
100 micromavens
1,000s of bits of microcontent
10,000,000 earned media impressions
$0 paid media budget
60% brand name recognition
80,000 potential buyers opted-in for updates

16. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

18. from micro to MASSIVE
+
interest expression+ motivation

20. paranormal activity

24. so successful it’s scary
cost $11,558 to produce
free screenings drove organic conversation
earned $77,873 in it’s first weekend alone
fourth highest grossing r-rated film of 2009
highest ever per-screen revenue
most profitable movie ever made

26. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

27. I MEAN, LIKE, RIGHT NOW…

28. discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?

30. discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?
2 replies from @twelpforce within 30 minutes
$100+ purchase at my local Best Buy
promise of 1:1 meets a redefinition of response

32. 48m views in just one week 12m views in first 10 days
$1.87m in lost opportunity a year-old song’s return
to the iTunes top 10

33. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

35. innovation: take an uncommon path

37. interjection: plant seeds in fertile fields

38. inspiration: create an open loop

42. recognition: give attention to get it back

45. anyone
can get big results
by thinking and acting
small

46. what
small things
will YOU do today?

47. THANK YOU
gregverdino.com| @gregverdino |micromarketingbook.com
greg verdino | vp strategy @ powered, inc. | author @ micromarketing