Angry Birds has reached 100 million downloads, according to an executive at Rovio. By 2014, gamified services will become as important to consumer goods marketing and customer retention as Facebook, eBay, or Amazon, with over 70% of Global 2000 organizations having at least one gamified application, according to a Gartner report. The document discusses the growth of mobile gaming and gamification.

1. MOBILE
GAMES
20º MOBILEMONDAY SP
MAIO 2011

3. Reality is Broken – Jane McGonigal @avantgame

4. Criado 1994
16 anos
100 milhões de
downloads
*Angry Birds has seen its 100 millionth download, according to Rovio marketing exec Peter Vesterbacka

5. By 2014, a gamified service for consumer
goods marketing and customer retention will
become as important as Facebook, eBay or
Amazon, and more than 70 percent of Global
2000 organizations will have at least one
gamified application.
http://www.gartner.com/it/page.jsp?id=1629214

7. http://www.youtube.com/watch?v=fC5V3ZO9Wuo

8. FIM
DANIELA PORTO
DANIELA.PORTO@MOMOSP.COM.BR
MAIO 2011