My mobile = my remote, my wallet, my life & what game changing mobile experiences can do for your brand. Jerry Lieveld, founder & creative director mobtzu, will share insights on how organisations can create game changing mobile experiences and move far beyond native vs. mobile web discussions. By having a deep understanding of the user, historical data & insights and creating branded mobile services that make a difference in people’s lives. We will share our ideas and case studies as well as essential tips & tricks.

1. Veritate Pickle Factory mobtzuthe people’s valley part of the valley
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mobile
remote
wallet
lifemy jerry lieveld
founder & creative director
@jerrylieveld
mobtzu.com
@mobtzu

2. Veritate Pickle Factory mobtzuthe people’s valley part of the valley
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http://vimeo.com/mobtzu/mobtzu-showreel

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mobile apps for brands
we create, produce and promote
mobile experiences for brands
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4. on iphone, ipad, google
android, blackberry, mobile
touch web
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5. that are easy to use, desireable,
consistent, have a purpose and
are playful
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mobile apps for brands
mobile will be the
centerpiece of all
marketing communication
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mobile apps for brands
Richard Ting
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they want compelling
storytelling, inspiration
and utility from brands

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mobile apps for brands
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alcohol
70% chocolate
63% caffein
55% exercise
54% sex
33% toothbrush
22%
what would people rather
give up than their mobile?
Telenav, US survey July 2011, Vodafone in-house research

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mobile apps for brands
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how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider

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mobile apps for brands
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months
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how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider
years
9 days
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mobile apps for brands
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how long does it take to be worth
1.000.000.000?
people
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mobile apps for brands
user experience & design
platforms service /
utility
native hybrid touch web instant relevance context
consistent
trust
worthy
playful
BRAND

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mobile apps for brands
BRAND
eco system of me

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mobile apps for brands
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every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND
eco system of me

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mobile apps for brands
15
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND
eco system of me

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mobile apps for brands
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every
week
every
day
the eatery
pinterest
every
month
BRAND
eco system of me
nike+

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mobile apps for brands
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buzz words
big data
video
MaaS
connected devices
mobile shopping
ambient radar
location advertising

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mobile apps for brands
quantified self
tracking daily
activities
through
technology
mobile
apps
data
visuali
sation
big
data
sensors
gamification
quantified
organisation
quantified
good
quantified
self

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mobile apps for brands
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ambient radar
ban.jo sonar
placemehighlight
get intro glancee
BOUGHT by FB

20. mobile apps for brands
nike+ paint with your
feet
brand experience and
utility extended
http://yesyesno.com/nike-collab-paint

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make it count

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withings baby
monitor

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mobile apps for brands
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mobile apps for brands
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mobile apps for brands
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mobile
shopping

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mobile apps for brands
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square experience redesign

27. square
mobile payments

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mobile apps for brands
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- create relevant services that brings your
brand into every day life
- remove complexity away from the user
- make it social

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mobile apps for brands
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- it’s a craft with attention to detail
- design for mobile first
- be playful

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vinyl

31. Veritate Pickle Factory mobtzuthe people’s valley part of the valley
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thank you
jerry lieveld
founder & creative director
@jerrylieveld
mobtzu.com
@mobtzu