What is digital marketing?
Components of digital marketing
Search engine optimization
Case study- Jio social media banter
Digital display advertising
Case study- coca cola
Email marketing
Case study - okabashi email subscription
Social media marketing
Case study- netflix’s sass strategy for twitter
Mobile marketing
Case study- Airbnb; Influencer marketing
Conclusion
References
Hackonomy: Create Value By Breaking Things By Bonin BoughBrant Bough
Hackonomy is a high energy presentation on innovation and disruption based on Boinn Bough's work for brands such as, Pepsi, Oreo, Honey Made, Stride Gum, and more. Bonin holds nothing back. He gives the audience his thoughts on what the future will bring and what to do next. How to break things in order to make them better. Get ready for a high energy out of your seat experience. Bonin will not disappoint.
If you would like to see the video version here is a link to me presenting to the Broadsoft team right before they were sold to Cisco for $2B dollars. http://bit.ly/2FTx9Xr
What is digital marketing?
Components of digital marketing
Search engine optimization
Case study- Jio social media banter
Digital display advertising
Case study- coca cola
Email marketing
Case study - okabashi email subscription
Social media marketing
Case study- netflix’s sass strategy for twitter
Mobile marketing
Case study- Airbnb; Influencer marketing
Conclusion
References
Hackonomy: Create Value By Breaking Things By Bonin BoughBrant Bough
Hackonomy is a high energy presentation on innovation and disruption based on Boinn Bough's work for brands such as, Pepsi, Oreo, Honey Made, Stride Gum, and more. Bonin holds nothing back. He gives the audience his thoughts on what the future will bring and what to do next. How to break things in order to make them better. Get ready for a high energy out of your seat experience. Bonin will not disappoint.
If you would like to see the video version here is a link to me presenting to the Broadsoft team right before they were sold to Cisco for $2B dollars. http://bit.ly/2FTx9Xr
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
AdReaction Gen X, Y and Z - Engaging across generationsKantar
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
Volker Dressel, CEO, Quaid Media
TV - The Next Phase in User Acquisition for Mobile Games
Volker Dressel, CEO, Quaid Media
Реклама на ТВ - следующий шаг в приобритении пользователей для мобильных игр
The official conference website — http://wnconf.com/#home
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Brad Wynalek of Percolate presented at August's Social Media Club of Salt Lake City event and discussed using Percolate's platform to drive lasting social media marketing success by building technology around content creation, content sharing, and content analysis.
Madhouse / Typical Mobile Ad Flaws (in Czech)Madhouse
Despite mobile ad revenues are skyrocketing, there're still many misunderstandings and deficiencies regarding mobile advertising. Thus, we have collected the most typical mobile ad mistakes to bring awareness to these tiny details, which may be disastrous to a mobile campaign.
Presentation was held at the MIF and SPIR conferences, Praha.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
AdReaction Gen X, Y and Z - Engaging across generationsKantar
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
Volker Dressel, CEO, Quaid Media
TV - The Next Phase in User Acquisition for Mobile Games
Volker Dressel, CEO, Quaid Media
Реклама на ТВ - следующий шаг в приобритении пользователей для мобильных игр
The official conference website — http://wnconf.com/#home
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Brad Wynalek of Percolate presented at August's Social Media Club of Salt Lake City event and discussed using Percolate's platform to drive lasting social media marketing success by building technology around content creation, content sharing, and content analysis.
Madhouse / Typical Mobile Ad Flaws (in Czech)Madhouse
Despite mobile ad revenues are skyrocketing, there're still many misunderstandings and deficiencies regarding mobile advertising. Thus, we have collected the most typical mobile ad mistakes to bring awareness to these tiny details, which may be disastrous to a mobile campaign.
Presentation was held at the MIF and SPIR conferences, Praha.
This compilation of 111 bearded dragon facts range from essential to unusual. Curated by the team from Raising Bearded Dragons, a community dedicated to newbie bearded dragon care takers and rescuers.
Dragon legends for a elementary and middle school visual art and writing assignment. Students are challenged to create their own dragon that might hatch from an egg that the teacher found on the way to school.
Hackonomy: Create Value By Breaking Things By Bonin BoughBrant Bough
Hackonomy is a high energy presentation on innovation and disruption based on Boinn Bough's work for brands such as, Pepsi, Oreo, Honey Made, Stride Gum, and more. Bonin holds nothing back. He gives the audience his thoughts on what the future will bring and what to do next. How to break things in order to make them better. Get ready for a high energy out of your seat experience. Bonin will not disappoint.
If you would like to see the video version here is a link to me presenting to the Broadsoft team right before they were sold to Cisco for $2B dollars. http://bit.ly/2FTx9Xr
These are slides from my session with http://www.ddve.ee/ students late August, 2013. I looked at some broad trends with focus on Asia and emerging markets and briefly touched upon the app economy.
2012 Inflection Point Report Trend One: Leapfrog Technologies:Major trends re...Chris Jones
Major trends research notes:
The Cambrian Explosion was an inflection point in biological experimentation, innovation and diversification. The Cambrian Cloud is a metaphor that seeks to capture a similar transformative period of rapid experimentation and innovation.
The Cambrian Cloud is a low friction, emergent social space in which innovation, collaboration, science, entrepreneurship, complexity, non-linear systems, resources and the diffusion of opportunities all intersect.
Presentation used at several conferences and at at least 20 client workshops this year. Content includes:
* Why mobile first?
* Web vs Mobile transition
* How mobile first
* HTML5 maturity
* Apps vs mobile web usage
* Mobile Commerce Trends
* and more...
Please contact us for more details or sources of the information.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
Presented at the 2010 Marketing to Moms Conference in Chicago, this discusses how to use smart phone and mobile apps to connect with the 50 million moms in the U.S.
Mobile Marketing - France holds enormous potentialOutbrain
With a growing penetration of 108% in mobile subscriptions it can be argued that France will soon become the ‘crème de la crème’ for mobile marketing expenditure in the not too distant future.
Overview of new directions in mobile makerting and communications, with a case study on WDT's;successful campaign to launch theiMapWearther Radio iPhone application
The Digital Marketing Revolution: 22 years in 16 chartsNoreen Seebacher
Percolate, a marketing technology company, tells the story of how businesses and brands communicate with audiences on the internet -- from text ads and pop-ups on Yahoo to branded hashtag campaigns, personalized ads on Google, Facebook, and Instagram that match your browsing history, and on to mobile push notifications running the gamut from recommended news to restaurants.
While we think at Google and Facebook as technology companies those are in reality Marketing companies. Technology and Marketing are tightly intertwined and in this speech we are going through a brief history, the current status and the future trends that tie the two together.
Orchestrating Your Global CMS; a planning frameworkBarbara Holmes
When it comes to a content management system (CMS) it’s tempting to jump into execution; to get that website or sites set up quickly. That’s how a CMS is sold, right? There’s a promise that the gnarly inter-departmental problems will melt away, that content will create itself, that with a flip of a switch your enterprise will be a global market leader.
The truth is that the magic of a CMS doesn’t happen without a lot of thinking and planning beforehand. Like a symphony orchestra, there are a lot of parts to coordinate and all must work in harmony to produce the desired results. This publication shares some of the things ISITE has learned through helping clients with CMS implementations, migrations, global rollouts, website redesigns, and content strategy.
This is an ebook that I wrote as my last thought leadership piece and content contribution to ISITE Design, December 2014.
What makes a good website? How mobile devices change higher education today f...Eduniversal
Presentation of Mr. Antione Bayle & Mr. Jean-Michel Leroy during the Eduniversal World Convention 2014 in Istanbul, Turkey
Workshops - 23 October 2014
"What makes a good website? How mobile devices change higher education today for tomorrow?"
Similar to Forget Unicorns: Breeding Dragons in a Mobile World (20)
Presentación de Adsmovil
Si quiere más información puede descargar el informe completo de Gaming en Latam en:
https://adsmovil.com/mobile-gaming-latam-2019/
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
24. Dragon (n)
A startup-minded business
that, building on the strength
of its parent company,
launches an industry-
disrupting model that moves
faster, is stronger and scales
across an organization